2. Case Study — Paper on:
How Companies used Digital
Media to achieve a a specific
goal
3. Examples could be:
• Social Media
• Blogs
• E-books
• Web Videos
• Motion Graphics in Ads
4. Requirements:
• Introduction & Synopsis of Article
• Goal of Organization or Individual
• Strategy Employed to Attain Goal
• Measurable Success Factors
• Conclusion & Analysis of End
Results
5. Case Study Example:
1. Name of Organization:
Amyotrophic lateral sclerosis (ALS)
2. Goal: To Raise Money to support
the fight against the disease
6. 3. Strategy Employed:
YouTube Videos
showing people
throwing Ice Buckets
on each other.
Donations were made
to the alsa.org website.
7. 4. Over $115 Million was raised as a
result of the event.
5. Research and write a conclusion and
analysis of your findings.
8. In Week 2, the readings focus on:
1. Social Media Culture:
How Social Media like Facebook,
Twitter, You Tube, LinkedIn,
Blogging have changed the way we
work, live and interact with each
other.
9. 2. The Lasting Impact of Digital Media
on Civil Society:
• The Power Digital Media has given
to civil society a voice, which
allows them to express their
opinions, like they never did
before.
10. 3. Always-On/Always-On-You—The
Tethered Self:
• People can, at times, become less
connected with each other
because of digital technology. But
making connections that matter is
critical to us as a society.
11. 4. Impact of the Internet on Users;
Introduction users, technology, and
technological determinism:
• How the power of the internet has
given “users” unprecedented
opportunity and how they have
adapted to the rapid pace of
changes in technology.
12. 5. Video:
Watch the amazing TED video on:
• How mobile devices (specifically
SMS texts) were used to aid in
Humanitarian efforts during Haiti’s
earthquake of 2010, as well as in
Kenya, Mongolia and Nigeria.
