The evaluation consists of 7 questions set by the exam board about a student's film sequence. The student will have 20 minutes to present their evaluation to the teacher and camera, exploring the questions, writing answers, and presenting their responses. The questions cover various aspects of film including forms and conventions, representation, institutions, audience, attracting audience, technologies, and reflection on what was learned.

1. AS Media - Evaluations

2. The evaluation The 7 questions are set by the exam board The process – Exploring the questions / Write answers / Present answers Next lesson – You have 20 minutes to present your evaluation to me and to the camera

3. Approaches to the questions Q1- Forms and conventions – use / develop / challenge Use – in what ways is your sequence like others of the same genre and story type? Develop – does you sequence push the conventions of the genre onwards or not? Challenge – does your sequence set out to challenge / upset / contradict our ideas of what a film of this genre should be like? Q2 – Representation – choose from the ‘menu’ of 7 areas of representation as studied for TV Drama How are your representing certain social groups? – Mise-en-scene / Narrative Why? Link to genre conventions & audience expectations – as a filmmaker you probably follow more than you lead How does ‘British Pasty’ represent teenagers / gender / ethnicity?

4. Approaches to the questions Q3 – Institution – Majors and independents Film distribution – the process of marketing and releasing films in a territory (e.g. UK and Ireland is considered one territory for film distributors even though Ireland is separate politically from the UK) Film distribution – dominated by Hollywood majors Hollywood majors distribute films which play in multiplexes Independents – some films to multiplexes, but mostly to arthouse cinemas (Lighthouse) Disney / Buena Vista – what do they do? The cases of Bullet Boy and Colin British Pasty – major or independent? Wide multiplex release or small arthouse release or internet only? Which one is the most likely route for your film? Why?

5. Approaches to the questions Q4 – Audience – know your audience Demographics - http://en.wikipedia.org/wiki/Demographics Psychographics - http://moneyterms.co.uk/psychographics/ ‘Yes, we are all individuals’ – do all teenagers like the same things because of their age? Do you watch TV programmes with your parents? (X-Factor) Who is the audience for ‘British Pasty’? Q5 – Attracting the audience – use of mise-en-scene / the script / the performances / the casting (e.g Life on Mars http://www.youtube.com/watch?v=TYxGm1T2Ve4 )

6. Approaches to the questions Q6 – Technologies What could you do in September? What can you do now that you couldn’t in September? How can you improve? Q7 – Reflective – what have you learnt? What will you do differently next time?