The cinema audience for both top 20 films and top UK films had a higher percentage of people from professional and higher-skilled manual occupations than in the general population. Data from 2009 shows that people in the AB and C1 social groups made up a larger portion of the cinema audience for both top 20 films and top UK films than their percentage of the total population. People in DE occupations were underrepresented in cinema audiences compared to their percentage of the total population.
1. 14.5 Cinema audience by social group
The cinema audience for both the top 20 films and top UK films had a higher incidence of people in professional and higher-skilled
manual occupations than in the population as a whole (Tables 14.13 and 14.14).
Table 14.13 Frequency of cinema visits by social group, 2009
AB % C1 % C2 % DE % Overall %
Go to the cinema at least once per year (proportion of population 7+) 73 65 57 46 60
Go to the cinema at least once a month (proportion of population 7+) 21 21 15 13 18
Source: CAA Film Monitor.
Table 14.14 Cinema audience by social group, 2009
AB % C1 % C2 % DE % Total %
Top 20 films (proportion of audience) 29 34 19 19 100
Top UK films (proportion of audience) 34 35 16 15 100
Total survey population 7+ 25 29 21 25 100
Source: CAA Film Monitor.
Notes:
AB: Professional, business and white collar, C1: Higher-skilled manual, C2: Lower-skilled manual, DE: ‘Semi-’ and ‘Un-skilled’ manual.
Percentages may not add to 100 due to rounding.