This document outlines a TV advertisement production task for media studies students. Students will work in groups of up to 4 people to research, plan, shoot and edit a TV advert within 6 lessons to promote a new perfume, body spray or deodorant. The goal is to further develop practical and creative skills for their A2 coursework portfolio where they will produce a series of advertisements. Students must research successful ad styles, define their product and target audience, storyboard their video, shoot footage, edit to a final cut, and evaluate their work.

1. AS /A2 Media Studies
Foundation /Advanced Production
The task:
To produce a TV advert for a new perfume / body spray / deodorant
The purpose:
To further develop practical and creative skills – extremely essential for
success at A2.
In Year 13 you will be making a series of adverts for your coursework
portfolio.
What you need to do:
• Research into TV adverts for the type of product you will be advertising
• Arrive at some conclusions as to what makes for a successful advert
• Decide what your product will be and decide who your target audience
is
• Design and plan your video – storyboard / shotlist
• Shoot the footage
• Edit to final cut
• Evaluate the work
You have 6 lessons to complete all stages.
Like AS coursework, this is a group task – maximum group size is 4. No
individual working.