Building Global Content Collaboration
at LSI Corporation
Jo’lene Jernberg, LSI Corporation
Suzanne Mescan, Vasont Systems
...
Building

GLOBAL CONTENT
COLLABORATION
at LSI Corporation
Jo’lene Jernberg
LSI Corporation

Suzanne Mescan
Vasont Systems
We Help You…
• Organize Your Business Assets
• Manage Your Productivity
• Disseminate Your Information through Component C...
LSI Corporation is a leading provider of innovative silicon, systems and
software technologies that enable products which ...
LSI’s Situation

LSI CORPORATION | VASONT SYSTEMS
Dispersed technical
communications team:
7 U.S. locations and
1 location in Bangalore, India

LSI CORPORATION | VASONT SYS...
Multiple locations
California

Texas

Colorado × 3

Pennsylvania

Georgia

Bangalore, India

LSI CORPORATION | VASONT SYST...
Department structure: Multiple roles
35 Writers

6 Editors

1 Technology Lead
LSI CORPORATION | VASONT SYSTEMS

2 Artists
...
Dispersed product development
Product development teams:
+12 U.S. locations
India
China

Product marketing:
All locations
...
Multiple deliverables for multiple products:
3-dimensional publishing
Deliverables
Online help
PDF
Print

Computer chips

...
Mergers and Acquisitions
Mergers, acquisitions, divestitures
added unique processes

LSI CORPORATION | VASONT SYSTEMS
Mergers, acquisitions and divestitures
resulted in scattered information
Planning the Transition
Decide on a soft or hard transition of content
Assess current
state of content

Identify content
development
processes

Id...
Transition Plan
List and priority of deliverables

Schedules

Plan for converting content from
authoring environment

Plan...
Access the corporate culture
What are their

Who are the

pain points?

content developers?

Was the company
a start-up?

...
Soft transition

Goal: Meet the end
customer’s need for content
while transitioning the content
to company standards

LSI ...
Soft transition
For existing content to support products

already in the market: light rebrand

LSI CORPORATION | VASONT S...
Soft transition
For new content to support new products:

Complete
transition to
corporate
standards

Transition to
corpor...
Hard transition
Goal: Complete and total rework of content to meet
the acquiring company’s corporate standards

LSI CORPOR...
Global Challenge
How do you begin to build
a content strategy when
product/content creation is spread across the world?

4. Customer Experi...
Multiple roles with central processes
are needed when building deliverables
from several locations
Lead writer/content
dev...
How the work gets done when building
deliverables from several locations

Topics and
deliverables
assigned to
content deve...
Your Component Content

Management System
is the control tower
for your content and processes

LSI CORPORATION | VASONT SY...
The CCMS’s graphical workflow
implements your processes

consistently

LSI CORPORATION | VASONT SYSTEMS
The CCMS’s graphical workflow

automates your redundant tasks

LSI CORPORATION | VASONT SYSTEMS
The CCMS’s graphical workflow

expedites your cycles

LSI CORPORATION | VASONT SYSTEMS
How to foster
content collaboration

Build team cohesion
from the start

Collaborate on each
step of the process

Change w...
The CCMS’s collaborative review
tool unites global SMEs virtually

LSI CORPORATION | VASONT SYSTEMS
The CCMS’s

collaborative review tool
facilitates once-and-done
reviews

LSI CORPORATION | VASONT SYSTEMS
The CCMS provides
governance over
your content’s structure

LSI CORPORATION | VASONT SYSTEMS
The CCMS provides

governance over
editorial guidelines

LSI CORPORATION | VASONT SYSTEMS
Efficiency example from
original publishing system
Writer receives an email from support requesting a small update effecti...
Efficiency example from new automated system

Editor checks text.
Writer receives email for update
Searches CMS
Locates an...
A CCMS generates on average:

63% overall cost savings
75% overall reduction
in cycle times
Consolidation of IT and
operat...
Today’s Business Environment
What work processes and tools
do businesses today need to survive and thrive in an
environment where mergers, acquisitions...
The Tech Comm “Do more with less” story
Continuing increase in demand for
support
Capacity to support these needs
was not ...
Jo’lene Jernberg

Suzanne Mescan

Senior Manager of Technical
Communications , LSI Corporation

VP Marketing, Vasont Syste...
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LavaCon 2013 presentation: Building Content Collaboration at LSI Corporation using the Vasont Content Management System

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With the challenges of a globally dispersed team, a wide variety of products, a unique and varied publishing model, and continuous corporate acquisitions and divestitures, LSI Corporation has conquered the issue of global content collaboration within their organization. Learn how they did it in this case study presentation.

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LavaCon 2013 presentation: Building Content Collaboration at LSI Corporation using the Vasont Content Management System

  1. 1. Building Global Content Collaboration at LSI Corporation Jo’lene Jernberg, LSI Corporation Suzanne Mescan, Vasont Systems @VasontSystems @LavaCon
  2. 2. Building GLOBAL CONTENT COLLABORATION at LSI Corporation Jo’lene Jernberg LSI Corporation Suzanne Mescan Vasont Systems
  3. 3. We Help You… • Organize Your Business Assets • Manage Your Productivity • Disseminate Your Information through Component Content Management Solutions • Over 60 years in the information management and publishing industry • Named four times to the EContent 100 list of the most important companies in the digital content arena LSI CORPORATION | VASONT SYSTEMS
  4. 4. LSI Corporation is a leading provider of innovative silicon, systems and software technologies that enable products which seamlessly bring people, information and digital content together. We offer a broad portfolio of capabilities and services including custom and standard product ICs, adapters, systems and software that are trusted by the world's best known brands to power leading solutions in the Storage and Networking markets. LSI develops everything from chips to enterprise storage
  5. 5. LSI’s Situation LSI CORPORATION | VASONT SYSTEMS
  6. 6. Dispersed technical communications team: 7 U.S. locations and 1 location in Bangalore, India LSI CORPORATION | VASONT SYSTEMS
  7. 7. Multiple locations California Texas Colorado × 3 Pennsylvania Georgia Bangalore, India LSI CORPORATION | VASONT SYSTEMS
  8. 8. Department structure: Multiple roles 35 Writers 6 Editors 1 Technology Lead LSI CORPORATION | VASONT SYSTEMS 2 Artists 5 Managers
  9. 9. Dispersed product development Product development teams: +12 U.S. locations India China Product marketing: All locations Program management: All locations Product support: U.S. ASIA Europe LSI CORPORATION | VASONT SYSTEMS
  10. 10. Multiple deliverables for multiple products: 3-dimensional publishing Deliverables Online help PDF Print Computer chips Product flavors Computer boards Product types Software Solutions LSI CORPORATION | VASONT SYSTEMS
  11. 11. Mergers and Acquisitions
  12. 12. Mergers, acquisitions, divestitures added unique processes LSI CORPORATION | VASONT SYSTEMS
  13. 13. Mergers, acquisitions and divestitures resulted in scattered information
  14. 14. Planning the Transition
  15. 15. Decide on a soft or hard transition of content Assess current state of content Identify content development processes Identify common processes Identify tools needed Identify key stakeholders LSI CORPORATION | VASONT SYSTEMS Define documentation sets for products Determine personnel resources needed
  16. 16. Transition Plan List and priority of deliverables Schedules Plan for converting content from authoring environment Plan for storage and management of content: CMS LSI CORPORATION | VASONT SYSTEMS
  17. 17. Access the corporate culture What are their Who are the pain points? content developers? Was the company a start-up? What is the product How are the stakeholder development groups organized? LSI CORPORATION | VASONT SYSTEMS process?
  18. 18. Soft transition Goal: Meet the end customer’s need for content while transitioning the content to company standards LSI CORPORATION | VASONT SYSTEMS
  19. 19. Soft transition For existing content to support products already in the market: light rebrand LSI CORPORATION | VASONT SYSTEMS
  20. 20. Soft transition For new content to support new products: Complete transition to corporate standards Transition to corporate processes Transition to CMS LSI CORPORATION | VASONT SYSTEMS Translate content to authoring environment Implement standard document development processes
  21. 21. Hard transition Goal: Complete and total rework of content to meet the acquiring company’s corporate standards LSI CORPORATION | VASONT SYSTEMS
  22. 22. Global Challenge
  23. 23. How do you begin to build a content strategy when product/content creation is spread across the world? 4. Customer Experience
  24. 24. Multiple roles with central processes are needed when building deliverables from several locations Lead writer/content developer Information architect Content developers Graphic artists Editors Reviewers 4. Customer Experience
  25. 25. How the work gets done when building deliverables from several locations Topics and deliverables assigned to content developers in various locations Central CMS location for content storage & tracking Central location for reviews Automate the publishing cycle
  26. 26. Your Component Content Management System is the control tower for your content and processes LSI CORPORATION | VASONT SYSTEMS
  27. 27. The CCMS’s graphical workflow implements your processes consistently LSI CORPORATION | VASONT SYSTEMS
  28. 28. The CCMS’s graphical workflow automates your redundant tasks LSI CORPORATION | VASONT SYSTEMS
  29. 29. The CCMS’s graphical workflow expedites your cycles LSI CORPORATION | VASONT SYSTEMS
  30. 30. How to foster content collaboration Build team cohesion from the start Collaborate on each step of the process Change working styles
  31. 31. The CCMS’s collaborative review tool unites global SMEs virtually LSI CORPORATION | VASONT SYSTEMS
  32. 32. The CCMS’s collaborative review tool facilitates once-and-done reviews LSI CORPORATION | VASONT SYSTEMS
  33. 33. The CCMS provides governance over your content’s structure LSI CORPORATION | VASONT SYSTEMS
  34. 34. The CCMS provides governance over editorial guidelines LSI CORPORATION | VASONT SYSTEMS
  35. 35. Efficiency example from original publishing system Writer receives an email from support requesting a small update effecting a group of deliverables Research, locate and make changes to each file. 1 week Produce and send each deliverable for review and approval by SMEs and engineers 1-2 weeks Send to editing to prepare deliverable 1-2 weeks Manual process is time-consuming 3 to 5 weeks to make small updates
  36. 36. Efficiency example from new automated system Editor checks text. Writer receives email for update Searches CMS Locates and corrects topic Sends topic out for review and approval Updated topic propagates to all documents using that topic 1 week Two days to review chunk and 1 week to review document 1 week Publishing Engine Writer receives an email from support requesting a small update affecting a group of deliverables Publishing Engine generates and distributes updated deliverables 3 Days Automating process removes 2-3 weeks from the process (actual savings may vary)
  37. 37. A CCMS generates on average: 63% overall cost savings 75% overall reduction in cycle times Consolidation of IT and operations resources LSI CORPORATION | VASONT SYSTEMS
  38. 38. Today’s Business Environment
  39. 39. What work processes and tools do businesses today need to survive and thrive in an environment where mergers, acquisitions, and reorganizations are the order of the day? How do Tech Comm departments deliver high-quality, accurate, affordable information products to end-users (customers) in an ever-changing environment? Change is the only thing that remains the same in today’s business environments.
  40. 40. The Tech Comm “Do more with less” story Continuing increase in demand for support Capacity to support these needs was not sufficient to address the demands No increase in staff Continuing to acquire and sell portions of the company
  41. 41. Jo’lene Jernberg Suzanne Mescan Senior Manager of Technical Communications , LSI Corporation VP Marketing, Vasont Systems Email: jolene.jernberg@lsi.com Website: www.lsi.com Email: smescan@vasont.com Website: www.vasont.com Twitter: @VasontSystems Co. Facebook: http://www.facebook.com/VasontSystems LI: http://www.linkedin.com/company/vasont-systems LSI CORPORATION | VASONT SYSTEMS

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