Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
PRESENTED BY
Karen Semone and Melinda Belcher,
Directors of Content Strategy
An Interactive Overview
November 13, 2014
Agi...
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
Agenda
• What is Agile?
...
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
Does this look familiar?...
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
What is Agile?
4
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
What is Agile?
5
Surviva...
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
A quick metaphor: Waterf...
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
A quick metaphor: Agile
7
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
“We are uncovering bette...
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL 9
Through this work we h...
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL 10
Through this work we ...
Photo: Disney and Impala99-d740 / Deviant Art
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
Defining Agile Content St...
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL 15
Content Strategy
The ...
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
Agile
A development meth...
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
A working* definition of ...
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
Principles of the Agile ...
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL 19
1. Our highest priori...
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
Four steps to a continuo...
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
It takes a special kind ...
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
It takes a special kind ...
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
It takes a special kind ...
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
It takes a special kind ...
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
It takes a special kind ...
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
Try it Yourself!
26
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
Got ten minutes? Let’s c...
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
T
29
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
Th
30
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
Tha
31
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
Than
32
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
Thanx
33
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
Than
34
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
Thank
35
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
Thank
36
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
Thank y
37
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
Thank yo
38
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
Thank you
39
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
Thank you!
40
AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL
Thank you!
41
Agile Content Strategy: Tips and Tricks
Agile Content Strategy: Tips and Tricks
Agile Content Strategy: Tips and Tricks
Upcoming SlideShare
Loading in …5
×

Agile Content Strategy: Tips and Tricks

570 views

Published on

How does content strategy fit into the agile methodology? Tips and tricks for adapting content strategy processes to the scrum framework.

Published in: Marketing
  • Be the first to comment

Agile Content Strategy: Tips and Tricks

  1. 1. PRESENTED BY Karen Semone and Melinda Belcher, Directors of Content Strategy An Interactive Overview November 13, 2014 Agile Content Strategy
  2. 2. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL Agenda • What is Agile? • Defining Agile Content Strategy • Try it yourself • Q & A 2
  3. 3. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL Does this look familiar? 3 Research Content Audit/ Gap Analysis Develop a Site-wide Content Plan Gather and 
 Create Content Review with clients 
 (3 rounds) Package and handoff to dev
  4. 4. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL What is Agile? 4
  5. 5. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL What is Agile? 5 Survival = Adaptation “It is not the strongest of the species 
 that survives, nor the most intelligent 
 that survives. It is the one that 
 is the most adaptable to change.” – Charles Darwin
  6. 6. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL A quick metaphor: Waterfall 6
  7. 7. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL A quick metaphor: Agile 7
  8. 8. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL “We are uncovering better ways of developing software by doing it and helping other do it. 8 Through this work we have come to value: Individuals and interactions over Processes and tools Working deliverables over Comprehensive documentation Customer collaboration over Contract negotiation Responding to change over Following a plan That is, while there is value in the items on the right, 
 we value the items on the left more.”
  9. 9. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL 9 Through this work we have come to value: Individuals and interactions over Processes and tools Working deliverables over Comprehensive documentation Customer collaboration over Contract negotiation Responding to change over Following a plan That is, while there is value in the items on the right, 
 we value the items on the left more. “But…content strategists LOVE these things!!!”
  10. 10. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL 10 Through this work we have come to value: Individuals and interactions over Processes and tools Working deliverables over Comprehensive documentation Customer collaboration over Contract negotiation Responding to change over Following a plan “…While there is value in the items on the right, 
 we value the items on the left MORE.” Or, in other words...
  11. 11. Photo: Disney and Impala99-d740 / Deviant Art
  12. 12. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL Defining Agile Content Strategy 14
  13. 13. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL 15 Content Strategy The planning of effective digital content, 
 in terms of: People Work Workflow Structure Governance Substance
  14. 14. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL Agile A development methodology where emphasis is placed on: 16 People Work Content Strategy The planning of effective digital content, 
 in terms of: People Work Collaboration Iteration Workflow Structure Governance Substance
  15. 15. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL A working* definition of Agile Content Strategy 17 To create effective content experiences through a more iterative, highly collaborative process. *until someone can create a better one!
  16. 16. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL Principles of the Agile Manifesto 18 1. Our highest priority is to satisfy the customer through early and continuous delivery of valuable software. 2. Welcome changing requirements, even late in development. Agile processes harness change for the customer’s competitive advantage. 3. Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale. 4. Business people and developers must work together daily throughout the project. 5. Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done. 6. The most efficient and effective method of conveying information to and within a development team is face-to-face conversation. 7. Working software is the primary measure of progress. 8. Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely. 9. Continuous attention to technical excellence and good design enhances agility. 10. Simplicity, the art of maximizing the amount of work not done, is essential. 11. The best architectures, requirements, and designs emerge from self-organizing teams.
  17. 17. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL 19 1. Our highest priority is to satisfy the customer through early and continuous delivery of valuable software content. 2. Welcome changing requirements, even late in development. Agile processes harness change for the customer’s competitive advantage. 3. Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale. 4. Business content people and developers must work together daily throughout the project. 5. Build projects around motivated individuals content strategists. Give them the environment and support they need, and trust them to get the job done. 6. The most efficient and effective method of conveying information to and within a development team is face-to-face conversation. 7. Working software is the primary measure of content progress. 8. Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely. 9. Continuous attention to technical excellence and good design enhances content agility. 10. Simplicity, the art of maximizing the amount of content work not done, is essential. 11. The best architectures, requirements, and designs emerge from self-organizing teams. Principles of Agile Content Strategy content. content content content strategists. content content content
  18. 18. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL Four steps to a continuously evolving content strategy: Agile Content Strategy is living content strategy 20 Connect Improve Connect Improve Release Release Release RESEARCH Research Release Connect Improve
  19. 19. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL It takes a special kind of content strategist. 21
  20. 20. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL It takes a special kind of content strategist. 22
  21. 21. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL It takes a special kind of content strategist. 23
  22. 22. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL It takes a special kind of content strategist. 24
  23. 23. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL It takes a special kind of content strategist. 25
  24. 24. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL Try it Yourself! 26
  25. 25. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL Got ten minutes? Let’s create a content strategy! 27 • Name/URL for site • Intent statement • Top-level content buckets • Home page carousel copy • Calls-to-action
  26. 26. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL T 29
  27. 27. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL Th 30
  28. 28. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL Tha 31
  29. 29. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL Than 32
  30. 30. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL Thanx 33
  31. 31. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL Than 34
  32. 32. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL Thank 35
  33. 33. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL Thank 36
  34. 34. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL Thank y 37
  35. 35. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL Thank yo 38
  36. 36. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL Thank you 39
  37. 37. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL Thank you! 40
  38. 38. AGILE CONTENT STRATEGY AN INTERACTIVE OVERVIEW NOVEMBER 13, 2014 © 2014 VSA PARTNERS CONFIDENTIAL Thank you! 41

×