1. And The New Advertising Campaign Structure
THE FACEBOOK POWER
EDITOR

2. Internal Brands Community Manager
at CLEARLINK
Twitter: @Emiah Gardner
Emiah Gardner

3. POWER EDITOR

4. “POWER EDITOR IS our bulk ads creation and management tool,
tailored specifically for large advertisers. Power Editor is our best tool
for advertisers who work at scale and need precise control of their
campaigns.” - Facebook

5. Download when you login and upload to save
Power Editor Basic Overview

6. The New Campaign Ad Structure
Campaigns
Ad Sets
Ads
X
Campaigns
Ads
Old New

7. SETTING UP CAMPAIGNS INTELLIGENTLY
WITH THE NEW ADVERTISING STRUCTURE

8. Base Campaign Objectives on Your
Overall Goals
Campaigns

9. Break Ad Sets Down By Target Audience
Ad
Sets

10. Increase Budget and Pause Ad Sets
Based on Results and Goals
Ad
Sets

11. Test Ad Placements

12. Test Variations in Copy/Text with Different
Ads
Ads

13. Test Link Share and Photo+Link Posts
Ads

14. Turn Ads on And Off Based on
Performance
Ads

15. HOW CAMPAIGN SETUP IMPACTS
REPORTING

16. Reporting At A Glance in The Power
Editor
Customize the list settings to display information related closest to your goals

17. Customize Reports By Ad Sets To See Which
Audiences are Yielding The Best Results

18. Export Lists To Excel Export to excel
Customize date range

19. Set Up Campaigns Based on Goals
Create Ad Sets Based on Target Audiences
Test Copy/Content Mixes and Ad Placement in Ads
Initially Start With a Smaller Budget When Testing
Look at Metrics That Are Relevant To Your Goals
Ramp Up the Spend on Ad Sets That are Performing
Pull An Aggregate Report To Digg Into Performance Metrics
Overview

20. Emiah Gardner
Emiah.Gardner@Clearlink.com
@EmiahGardner
THANKS!