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50 Fascinating Nonprofit & Philanthropy Statistics

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Updated for 2016: Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks. Sources include: National Center for Charitable Statistics, Giving USA, Blackbaud 2013 Charitable Giving Report, 2013 eNonprofits Benchmark Study, Money for Good Report, Money for Good II Report, 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report, Reactivating Lapsed Donors, Target Analytics, Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends — North America, Next Generation of American Giving Report, The Seven Key Drivers of Donor Commitment Idea Bank, Online Fundraising Scorecard, Blackbaud

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  • Great information! So interesting to compare our organization's data to national stats.
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50 Fascinating Nonprofit & Philanthropy Statistics

  1. 1. 50 Updated October 2016 Steve MacLaughlin Vice President, Data & Analytics FASCINATING PHILANTHROPY STATS
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  33. 33. 95.4% of high net worth households (incomes great than $200,000) gave to charity in 2011 based on a survey sent to “20,000 high net worth donors in America’s wealthiest neighborhoods.”
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  52. 52. Steve MacLaughlin Vice President, Data & Analytics e: steve.maclaughlin@blackbaud.com t: @SMacLaughlin THANK YOU!

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