Everything You Need to Know About Measuring Online Results But Were Afraid to...
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Is Technology Essential to Fundraising?
- 1. Blackbaud Is Technology Essential to Fundraising? Steve MacLaughlin - Director, Internet Solutions www.blackbaud.com/connections © 2010 Blackbaud
- 2. Blackbaud About Me Director - Internet Solutions Blackbaud, Inc. 14+ years of Internet experience Frequent speaker at nonprofit conferences and events Serves on the Board of Directors Read my blog at: of NTEN www.blackbaud.com/connections Editor and contributing author of the book Internet Management for Nonprofits Follow me on Twitter: smaclaughlin © 2010 Blackbaud
- 3. Blackbaud 3 The Agenda No Maybe Yes © 2010 Blackbaud
- 4. Blackbaud 4 The Case for No © 2010 Blackbaud
- 5. Blackbaud 5 She’s not hoping for software © 2010 Blackbaud
- 6. Blackbaud 6 The cloud is not helping them © 2010 Blackbaud
- 7. Blackbaud 7 She’s not looking for features © 2010 Blackbaud
- 8. Blackbaud 8 Buttons don’t fill the concert hall © 2010 Blackbaud
- 9. Blackbaud 9 Offline experiences still matter © 2010 Blackbaud
- 10. Blackbaud 10 Their workflow can’t be coded © 2010 Blackbaud
- 11. Blackbaud 11 Their beliefs have no bits or bytes © 2010 Blackbaud
- 12. Blackbaud 12 His cure isn’t in the platform © 2010 Blackbaud
- 13. Blackbaud It’s easy to lose perspective in a technology driven world © 2010 Blackbaud
- 14. Blackbaud The machine is not what people care about © 2010 Blackbaud
- 15. Blackbaud The value is not in what gets you the information © 2010 Blackbaud
- 16. Blackbaud 16 Just ask the newspaper industry © 2010 Blackbaud
- 17. Blackbaud No one wants to build the next great spreadsheet application © 2010 Blackbaud
- 18. Blackbaud Strategy always comes before Technology © 2010 Blackbaud
- 19. Blackbaud No, technology is not essential to fundraising © 2010 Blackbaud
- 20. Blackbaud 20 The Case for Maybe © 2010 Blackbaud
- 21. Blackbaud 21 Pacific Railway Act © 2010 Blackbaud
- 22. Blackbaud 22 July 1, 1862 © 2010 Blackbaud
- 23. Blackbaud How the West was really won © 2010 Blackbaud
- 24. Blackbaud 24 © 2010 Blackbaud
- 25. Blackbaud 25 © 2010 Blackbaud
- 26. Blackbaud Technology Infrastructure Commerce Community © 2010 Blackbaud
- 27. Blackbaud 27 © 2010 Blackbaud
- 28. Blackbaud Richard Warren Sears 1865-1914 © 2010 Blackbaud
- 29. Blackbaud Mail Order (1888) Color Catalog (1897) Christmas Catalog (1933) Retail Store (1925) 1-800 Number (1989) © 2010 Blackbaud
- 30. Blackbaud 30 © 2010 Blackbaud
- 31. Blackbaud Clara Barton 1821-1912 © 2010 Blackbaud
- 32. Blackbaud 1881 US affiliate of ICRC 36 U.S.C. § 3001 $737.5m raised in 2009 $32m in mobile giving © 2010 Blackbaud
- 33. Blackbaud 33 © 2010 Blackbaud
- 34. Blackbaud Andrew Carnegie 1835-1919 © 2010 Blackbaud
- 35. Blackbaud Empire of Steel © 2010 Blackbaud
- 36. Blackbaud $350,695,654 © 2010 Blackbaud
- 37. Blackbaud $51.8 billion © 2010 Blackbaud
- 38. Blackbaud 38 © 2010 Blackbaud
- 39. Blackbaud 39 The Gospel of Wealth 1. Universities 2. Free Libraries 3. Hospitals, Medical Colleges, Laboratories, and Institutions 4. Public Parks 5. Meeting and Concert Halls 6. Public Swimming Pools 7. Churches © 2010 Blackbaud
- 40. Blackbaud $35.2 billion endowment © 2010 Blackbaud
- 41. Blackbaud Maybe technology is essential to fundraising © 2010 Blackbaud
- 42. Blackbaud 42 The Case for Yes © 2010 Blackbaud
- 43. Blackbaud Leland Stanford 1824-1893 © 2010 Blackbaud
- 44. Blackbaud Hewlett-Packard Sun Microsystems Cisco Systems Yahoo! Google © 2010 Blackbaud
- 45. Blackbaud What Does the Future Hold? © 2010 Blackbaud
- 46. Blackbaud 46 The Future is Not Perfect © 2010 Blackbaud
- 47. Blackbaud 47 © 2010 Blackbaud
- 48. Blackbaud The Future is not Silos © 2010 Blackbaud
- 49. Blackbaud © 2010 Blackbaud
- 50. Blackbaud 50 The Future is Multichannel © 2010 Blackbaud
- 51. Blackbaud 51 © 2010 Blackbaud
- 52. Blackbaud 52 © 2010 Blackbaud
- 53. Blackbaud 53 Multichannel donors are more valuable donors Source: 2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis, Target Analytics © 2010 Blackbaud
- 54. Blackbaud 54 The Future is Generational © 2010 Blackbaud
- 55. Blackbaud 55 The Generation Gap Born Age Baby Boomers 1945 – 1960 50 – 65 Generation X 1960 – 1980 30 – 50 Generation Y 1980 – 1995 15 – 30 © 2010 Blackbaud
- 56. Blackbaud 56 Total Income by Generation (Trillions) $3.44 Baby Boomers $3.29 $2.96 $3.67 Generation X $3.91 2007 $4.20 2012 2015 $1.89 Generation Y $2.37 $3.48 $0.00 $1.00 $2.00 $3.00 $4.00 $5.00 Source: Javelin Strategy & Research © 2010 Blackbaud
- 57. Blackbaud 57 The Future is Diversified © 2010 Blackbaud
- 58. Blackbaud Major Donors Planned Giving Donors Annual Donors Members Monthly Donors © 2010 Blackbaud
- 59. Blackbaud Person to Person Telephone Direct Marketing Face to Face Online Peer to Peer Mobile Social © 2010 Blackbaud
- 60. Blackbaud 60 The Future is Mobile © 2010 Blackbaud
- 61. Blackbaud “Mobile Phone Subscribers Pledge More than $35 million for Red Cross to Help Haitian Earthquake Victims” “Millions in aid, one text at a time” “Donations for Haiti Surge Through Text Messages” © 2010 Blackbaud
- 62. Blackbaud 62 Source: Internet Trends 2010, Morgan Stanley © 2010 Blackbaud
- 63. Blackbaud 63 Source: Internet Trends 2010, Morgan Stanley © 2010 Blackbaud
- 64. Blackbaud 64 Source: Internet Trends 2010, Morgan Stanley © 2010 Blackbaud
- 65. Blackbaud 65 The Future is Measuring © 2010 Blackbaud
- 66. Blackbaud Are you counting or are you measuring?
- 67. Blackbaud Sector Channel Geography © 2010 Blackbaud
- 68. Blackbaud 68 Percentage of Fundraising from Online Large ($10m+) 5.1% Medium ($1m - $10m) 7.0% Small (Under $1m) 7.3% Source: Blackbaud Index of Online Giving, www.blackbaud.com/blackbaudindex © 2010 Blackbaud
- 69. Blackbaud 69
- 70. Blackbaud 70 Blackbaud Index of Charitable Giving Source: Blackbaud Index of Charitable Giving, www.blackbaud.com/blackbaudindex © 2010 Blackbaud
- 71. Blackbaud 71 Blackbaud Index of Online Giving Source: Blackbaud Index of Online Giving, www.blackbaud.com/blackbaudindex © 2010 Blackbaud
- 72. Blackbaud The Future is Social © 2010 Blackbaud
- 73. Blackbaud 73 Basic Biology © 2010 Blackbaud
- 74. Blackbaud 74 Relationships © 2010 Blackbaud
- 75. Blackbaud 75 Value Engagement © 2010 Blackbaud
- 76. Blackbaud Rule #1: You are not in control anymore © 2010 Blackbaud
- 77. Blackbaud 77 Web 1.0 Web 2.0 © 2010 Blackbaud
- 78. Blackbaud 78 © 2010 Blackbaud
- 79. Blackbaud 79 © 2010 Blackbaud
- 80. Blackbaud This is about friendraising © 2010 Blackbaud
- 81. Blackbaud 81 I just had a ham sandwich. © 2010 Blackbaud
- 82. Blackbaud 82 What happens in Vegas stays on... © 2010 Blackbaud
- 83. Blackbaud So What? Who Cares? © 2010 Blackbaud
- 84. Blackbaud 84 California 1966 © 2010 Blackbaud
- 85. Blackbaud 85 The Momentum of Permission © 2010 Blackbaud
- 86. Blackbaud Yes, technology is essential to fundraising © 2010 Blackbaud
- 87. Blackbaud © 2010 Blackbaud
- 88. Blackbaud Internet Management for Nonprofits 27 nonprofit experts AFP Fund Development Series Great for summer reading © 2010 Blackbaud
- 89. Blackbaud 89 Thank You Steve MacLaughlin Director, Internet Solutions steve.maclaughlin@blackbaud.com Twitter: smaclaughlin Blog: www.blackbaud.com/connections © 2010 Blackbaud
