Blackbaud

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                 Transformational
            Impact of Social Media

            Steve MacLaughlin -...
Blackbaud

                                                                         
 About Me
   Director - Internet Sol...
Blackbaud

            




                       3
                © 2010 Blackbaud
Blackbaud

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                             4
   Trying to do
   more things




                     ...
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                                     5
             With more
            peopl...
Blackbaud

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                                    6
            With less
            resource...
Blackbaud

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                                7
       And social
     networking is
     just one...
Blackbaud

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                       8
                © 2010 Blackbaud
Blackbaud

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9




        This is not hype

                    © 2010 Blackbaud
Blackbaud

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10




         But it’s not always straightforward

                                       © 2010 Black...
Blackbaud

                         



 Once upon a time...




                       © 2010 Blackbaud
Blackbaud

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12




         Your Message

                  © 2010 Blackbaud
Blackbaud

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13




         Everyone’s Message

                       © 2010 Blackbaud
Blackbaud

                             
            Interrupting

            Impersonal

            Irrelevant


     ...
Blackbaud

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                       15
                © 2010 Blackbaud
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                       16
                © 2010 Blackbaud
Blackbaud

                         
            This

            does not

            Work


                       © ...
Blackbaud

                            
            You already
            know all of
            this...




         ...
Blackbaud

     
19




         Basic Biology

                     © 2010 Blackbaud
Blackbaud

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20




         Relationships

                  © 2010 Blackbaud
Blackbaud

                         




                                    21
Value




            Engagement

       ...
Blackbaud

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                       22
                © 2010 Blackbaud
Blackbaud

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23




         Multi-Channel Communication

                                  © 2010 Blackbaud
Blackbaud

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                       24
                © 2010 Blackbaud
Blackbaud

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25




         We are Wandering Tribes

                             © 2010 Blackbaud
Blackbaud

                 



 Web 2.0 101




               © 2010 Blackbaud
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                                                    27
Web 1.0

...
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                                                    ...
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                                 29
 Web 1.0    Web 2.0




                       ...
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                       30
                © 2010 Blackbaud
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                       31
                © 2010 Blackbaud
Blackbaud

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 Social Media 101




                    © 2010 Blackbaud
Blackbaud

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                                            33
Time to reach 50 million ...
Blackbaud

            




                       34
                © 2010 Blackbaud
Blackbaud

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                       35
                © 2010 Blackbaud
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                       36
                © 2010 Blackbaud
Blackbaud

                                                                                                               ...
Blackbaud

                          




                                     38
       I just had a ham
       sandwich...
Blackbaud

                                    




                                               39
What happens in Veg...
Blackbaud

                      




                                 40
    Dunbar’s Number

            150


        ...
Blackbaud

     
41




         Reading, Writing, and Sorting

                                  © 2010 Blackbaud
Blackbaud

     
42




         Is your story worth telling?

                                 © 2010 Blackbaud
Blackbaud

     
43




         Are you boring?

                    © 2010 Blackbaud
Blackbaud

     
44




         Rules of the Surf

                      © 2010 Blackbaud
Blackbaud

                              
            Rule #0:

            This is about
            friendraising




 ...
Blackbaud

                            
            Rule #1:

            You are not
            in control
            ...
Blackbaud

                          
            Rule #2:

            Always be
            listening




             ...
Blackbaud

                            
            Rule #3:

            Don’t focus
            on the
            tech...
Blackbaud

                              
            Rule #4:

            Focus on
            building
            rel...
Blackbaud

                            
            Rule #5:

            It takes
            time,
            patience...
Blackbaud

                           

            So What?



            Who Cares?




                         © 201...
Blackbaud

                         




                                    52
            California

              196...
Blackbaud

                     




                                53
   The Momentum of
      Permission



          ...
Blackbaud

                       



 Start Connecting!




                     © 2010 Blackbaud
Blackbaud

                                   
 Internet Management
     for Nonprofits



   27 nonprofit experts
   AFP F...
Blackbaud

              




            © 2010 Blackbaud
Blackbaud

     
57



         Thank You


         Steve MacLaughlin
         Director, Internet Solutions
         ste...
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Transformational Impact of Social Media

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Presented at the 2010 Tennessee Advancement Resources Council Conference. Covers the impact of social media on the nonprofit sector. Discusses concepts around Web 2.0, social networking, multichannel communication, online engagement, and the social web.

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Transformational Impact of Social Media

  1. 1. Blackbaud  Transformational Impact of Social Media Steve MacLaughlin - Director, Internet Solutions www.blackbaud.com/connections © 2010 Blackbaud
  2. 2. Blackbaud  About Me Director - Internet Solutions Blackbaud, Inc. 14+ years of Internet experience Frequent speaker at nonprofit conferences and events Serves on the Board of Directors Read my blog at: of NTEN www.blackbaud.com/connections Editor and contributing author of the book Internet Management for Nonprofits Follow me on Twitter: smaclaughlin © 2010 Blackbaud
  3. 3. Blackbaud  3 © 2010 Blackbaud
  4. 4. Blackbaud  4 Trying to do more things © 2010 Blackbaud
  5. 5. Blackbaud  5 With more people than ever before © 2010 Blackbaud
  6. 6. Blackbaud  6 With less resources to do it © 2010 Blackbaud
  7. 7. Blackbaud  7 And social networking is just one more thing to do © 2010 Blackbaud
  8. 8. Blackbaud  8 © 2010 Blackbaud
  9. 9. Blackbaud  9 This is not hype © 2010 Blackbaud
  10. 10. Blackbaud  10 But it’s not always straightforward © 2010 Blackbaud
  11. 11. Blackbaud  Once upon a time... © 2010 Blackbaud
  12. 12. Blackbaud  12 Your Message © 2010 Blackbaud
  13. 13. Blackbaud  13 Everyone’s Message © 2010 Blackbaud
  14. 14. Blackbaud  Interrupting Impersonal Irrelevant © 2010 Blackbaud
  15. 15. Blackbaud  15 © 2010 Blackbaud
  16. 16. Blackbaud  16 © 2010 Blackbaud
  17. 17. Blackbaud  This does not Work © 2010 Blackbaud
  18. 18. Blackbaud  You already know all of this... © 2010 Blackbaud
  19. 19. Blackbaud  19 Basic Biology © 2010 Blackbaud
  20. 20. Blackbaud  20 Relationships © 2010 Blackbaud
  21. 21. Blackbaud  21 Value Engagement © 2010 Blackbaud
  22. 22. Blackbaud  22 © 2010 Blackbaud
  23. 23. Blackbaud  23 Multi-Channel Communication © 2010 Blackbaud
  24. 24. Blackbaud  24 © 2010 Blackbaud
  25. 25. Blackbaud  25 We are Wandering Tribes © 2010 Blackbaud
  26. 26. Blackbaud  Web 2.0 101 © 2010 Blackbaud
  27. 27. Blackbaud  27 Web 1.0 First Generation Web Content One Way Communication Driven by Marketing / Communications © 2010 Blackbaud
  28. 28. Blackbaud  28 Web 2.0 Second Generation Web Content Two Way Communication A Common Strategy Driven Across the Organization © 2010 Blackbaud
  29. 29. Blackbaud  29 Web 1.0 Web 2.0 © 2010 Blackbaud
  30. 30. Blackbaud  30 © 2010 Blackbaud
  31. 31. Blackbaud  31 © 2010 Blackbaud
  32. 32. Blackbaud  Social Media 101 © 2010 Blackbaud
  33. 33. Blackbaud  33 Time to reach 50 million users Radio 38 years TV 13 years Internet 4 years iPod 3 years Facebook 3 months © 2010 Blackbaud
  34. 34. Blackbaud  34 © 2010 Blackbaud
  35. 35. Blackbaud  35 © 2010 Blackbaud
  36. 36. Blackbaud  36 © 2010 Blackbaud
  37. 37. Blackbaud  37 Social Media Social Social Media Social Network Network Social Network Social Social Network Social Media Social Media Network Social Media www.you.edu Social Social Social Network Network Network Social Social Network Network Social Network Social Network Social Social Network Social Media Social Network Media Social Social Media Social Network Social Media Media © 2010 Blackbaud
  38. 38. Blackbaud  38 I just had a ham sandwich. © 2010 Blackbaud
  39. 39. Blackbaud  39 What happens in Vegas stays on... © 2010 Blackbaud
  40. 40. Blackbaud  40 Dunbar’s Number 150 © 2010 Blackbaud
  41. 41. Blackbaud  41 Reading, Writing, and Sorting © 2010 Blackbaud
  42. 42. Blackbaud  42 Is your story worth telling? © 2010 Blackbaud
  43. 43. Blackbaud  43 Are you boring? © 2010 Blackbaud
  44. 44. Blackbaud  44 Rules of the Surf © 2010 Blackbaud
  45. 45. Blackbaud  Rule #0: This is about friendraising © 2010 Blackbaud
  46. 46. Blackbaud  Rule #1: You are not in control anymore © 2010 Blackbaud
  47. 47. Blackbaud  Rule #2: Always be listening © 2010 Blackbaud
  48. 48. Blackbaud  Rule #3: Don’t focus on the technology © 2010 Blackbaud
  49. 49. Blackbaud  Rule #4: Focus on building relationships © 2010 Blackbaud
  50. 50. Blackbaud  Rule #5: It takes time, patience, and passion © 2010 Blackbaud
  51. 51. Blackbaud  So What? Who Cares? © 2010 Blackbaud
  52. 52. Blackbaud  52 California 1966 © 2010 Blackbaud
  53. 53. Blackbaud  53 The Momentum of Permission © 2010 Blackbaud
  54. 54. Blackbaud  Start Connecting! © 2010 Blackbaud
  55. 55. Blackbaud  Internet Management for Nonprofits 27 nonprofit experts AFP Fund Development Series Very good summer reading © 2010 Blackbaud
  56. 56. Blackbaud  © 2010 Blackbaud
  57. 57. Blackbaud  57 Thank You Steve MacLaughlin Director, Internet Solutions steve.maclaughlin@blackbaud.com Twitter: smaclaughlin Blog: www.blackbaud.com/connections © 2010 Blackbaud

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