BSI Zyb is a mobile social network that allows users to store and manage contacts, connect with friends, and receive live updates directly on their phones. The network utilizes the phone's existing phonebook and turns it into a social graph by connecting users to online social communities and services. Zyb can be configured on almost any phone from any operator anywhere through a simple online application and over-the-air configuration with just three clicks on the phone. The network aims to answer questions about a user's current location, activities, and availability through its next generation phonebook interface that provides a plug-and-play social experience.

1. BSI Zyb – Mobile Social Network
Marketing 2.0 Conference, Paris 2008

2. Join the conversation
MARKETING 2.0 CONFERENCE
www.marketing2conference.com

4. “A social network is
not something you create. It’s
something you already have ”
….and it has been stored on
the phone for a decade

9. CONFIDENTIAL 7

10. “The phone book on the
mobile is the mobile
killer app…”
…someone’s got to do something!

11. ZYB:
.store & manage contacts
.connect to friends
.get live updates

12. How to ZYB your phone:
.online application
.configured over-the-air
.3 x clicks on your phone

13. Who can use ZYB:
.any phone (almost)
.any operator
.anywhere

18. 1 Connect the phone 2 Spin the data 3 Change the experience
Online social
communities
Phone book =
real life social
graph
Online
services
Mobile
content
and data

19. CONFIDENTIAL 17

20. CONFIDENTIAL 18

21. The ZYB Phonebook

22. Answering these questions:
.where are you right now?
.what are you up to?
.are you available to talk?

23. CONFIDENTIAL 21

24. CONFIDENTIAL 22

25. CONFIDENTIAL 23

26. CONFIDENTIAL 24

27. CONFIDENTIAL 25

28. CONFIDENTIAL 26

29. What our users get:
.next generation phonebook
.plug and play experience
.information at hand

30. And now to the
numbers…

31. 2

32. 25

33. 528

34. 2 5 4,0 2 2

35. 1 6,3 6 7,9 6 3

36. Thank you for listening!
Runar Reistrup
zyb.com/runar