1. Your
personal
zoo
guide
ZOOE

2. Problem
• Hard
to
navigate
within
a
Zoo.
People
s<ll
use
paper
maps
and
signs.
People
don't
know
where
they've
been
already
and
where
to
go
next
• Informa<on
is
scaDered.
Each
animal
habitat
contains
a
sign
with
informa<on
about
the
animal.
People
don't
have
access
to
this
informa<on
without
standing
in
front
of
the
signs.

3. Solu<on
Smartphone
app
that:
– helps
to
navigate
people
in
the
Zoo
– provides
animal
habitat
and
facility
informa<on
– is
educa<onal
and
social

4. Market
Opportunity
• +1500
Zoos
worldwide
• 175
million
visitors
each
year
• Billion
dollar
market

5. Strategy
• 2013
launch
with
1
zoo
• End
2014
with
50
big
zoos
worldwide
– 150.000
unique
downloads
• Partner
with
all
zoos
to
promote
app
• iOS
(iPhone
+
iPad)
first
• Android
January
2015

6. Partnerships
Create
mutual
beneficial
partnerships
with
all
zoos
Benefits
zoo:
-­‐
Dona<ons
-­‐
Providing
visitors
with
extra
service
without
any
costs
-­‐
Get
insight
into
sta<s<cs
about
visitor
behavior
and
interests
(such
as
movement
heat
maps)
-­‐
Addi<onal
customer
channel
Our
benefits:
-­‐
Reference
app
on
zoo
website
-­‐
Reference
app
in
the
zoo
on
flyers

7. Prague
Zoo
We
want
to
create
our
first
partnership
with
the
Prague
zoo
and
have
it
as
our
first
zoo
in
the
app.
Addi<onal
benefits:
-­‐
Influen<al
during
the
development
-­‐
Be
the
first
to
par<cipate
in
a
project
with
cu^ng
edge
technology

8. Team
Lammert
Westerhoff
Co-­‐Founder,
Development
Director
-­‐
Co-­‐Founder
Stylbar,
LLC
-­‐
Lead
Developer
at
Infor
Global
Solu9ons
Vladimír
Korbel
Co-­‐Founder,
Business
Development
Director
-­‐
Owner
KORBEL
MEDIA,
s.r.o.
(Ltd.)
-­‐
Business
Analyst
-­‐
UX/UI
Designer
at
Infor
Global
Solu9ons

9. Product

10. Naviga<on
• Display
current
loca<on
• Track
route
• Get
direc<ons

11. Habitats
• At
a
habitat,
people
can:
• Get
informa<on
and
facts
about
the
animals
• Give
and
see
ra<ngs
and
comments
• Take
pictures
and
share
on
social
media
• Donate
to
the
animal,
which
goes
to
the
zoo

12. Augmented
reality
• Display
informa<on
and
direc<ons
on
real
objects

13. Quiz
People
can
play
an
educa<onal
quiz.
When
standing
near
to
an
animal
habitat,
they
will
be
presented
with
the
ques<on.
– E.g.
Do
female
elephants
have
tusks?
Yes
or
No?
• Great
for
discovery.
People
will
be
curious
which
ques<on
they
will
get
at
the
next
habitat.
• Great
for
families.
Parents
can
ask
the
ques<ons
to
their
kids.
• Aimed
to
educate
people

14. Future
• Heat
maps
• Audio
tours
• Facility
rou<ng
Possibili<es
are
endless!

15. Mone<za<on
• In
App
Purchases
• Ticket
Sales
Commission
• Retail
adver<sement
• Dona<ons
(for
Zoos)

16. In
App
Purchases
• Users
can
download
app
for
free
– Limited
func<onality
• Basic
zoo
informa<on
• Map
with
current
loca<on
• Dona<ons
• Buy
full
zoo
map
for
$0.99
– Tracking
and
rou<ng
on
map
– Facility
informa<on
+
facility
ranking
– Heat
maps
– Augmented
reality
• Audio
Tours

17. Commission
• We
want
users
to
buy
zoo
<ckets
through
the
app
– Depends
on
technical
infrastructure
of
zoo
– Commission
depends
on
zoo

18. Adver<sement
• Allow
retail
businesses
of
zoo
to
adver<se
– Food
&
drinks
– Souvenirs
• Loca<ons
based
push
no<fica<on
– “Thirsty?
You're
near
the
restaurant
of
the
african
pavilion.
Get
a
10%
discount
on
all
drinks!”
– “Fancy
a
souvenir?
Get
a
t-­‐shirt
for
only
$10
at
the
souvenir
shop
near
the
lookout
tower”

19. Dona<ons
• Users
can
donate
directly
to
the
zoo
– NOT
through
In
App
Purchases
(we
don't
want
Apple
to
take
30%)
– Method
of
dona<on
depends
on
the
zoo
• SMS
dona<ons
• Through
web
• Display
to
user
how
to
donate

20. Projec<ons
Number
of
Zoos
Total
Downloads
Worldwide
2014
50
150.000
2015
150
1.500.000

21. Thanks
for
your
aDen<on.