Learn how mobile guides can help engage visitors and how to build your own mobile guides with few easy steps.

1. It’s a Snap to
Create Mobile
Guides For All Your
Events.

2. Meet our speakers
Nate Kennedy
Business Development
Guide by Cell
Mary Parsell
President
El Dorado Audubon Society
Barbara Schulz
San Antonio Cactus &
Xerophyte Society

3. About Guide by Cell
● Division of Engage by Cell
● Founded 2004
● Work with 4,000 organizations in 10 countries:
Parks, museums, zoos, aquariums, charities, tourist venues, etc.
● We help venues better engage and educate their audience

4. Why mobile?
● Engage with visitors on their most used item
● Multiple access points
● Multiple languages
● Great way to reach younger audience
● Allows communication with visitors
before and after their visit.
● Easy way to increase engagement
● No downloads

5. Our Mobile Solutions
Audio Guides
Smartphone
Tours
Mobile
Fundraising
Text Messaging

6. Who have we worked with?

7. Who have we worked with?

8. Who have we worked with?

9. Who have we worked with?

10. Who have we worked with?

11. Who have we worked with?

12. Smartphone Tours

13. Smartphone Tours
● Visitors can access various stops by navigating
in the smartphone tour menu, scanning a QR code
or sending a text message to get a link
● Share additional content about your exhibitions,
such as videos, photos and more
● See which exhibits are most popular
● See which part your visitors are taking

14. Smartphone Tours
Try it!
Text GALLERY
to 56512

15. Audio Guides

16. Audio Guides
● Visitors can use their own phones
● Dial and enter prompts to hear audio clips
● Visitors can learn and engage at their own pace
● No downloads required
● Record audio prompts or upload existing audio files from a computer or
mobile device

17. Text Messaging

18. Text Messaging
● Visitors text in a keyword and are
automatically sent a link
● Link sends visitors to your content
(audio, video, images)
● Include surveys, polls and content
● Detailed Reporting

19. Text Chat

20. Games

21. Mobile Fundraising

22. Visitor Feedback and Polls
By making commenting and feedback easier to gather, visitors will be more inclined to give their
thoughts and opinions to share with others

23. The El Dorado
Audubon Society
Mary Parsell
President
El Dorado Audubon Society
“Conservation of native birds and their habitats &
education of our members and community.”

24. The mission of the El Dorado Audubon Society is the
conservation of native birds and their habitats. The
society provides leadership in conservation and
educates its members and the community, so that they
may appreciate birds and participate in the society’s
conservation efforts.
SERVICES USED
AUDIO GUIDES
Let visitors immerse
themselves in a self guided
audio tour of your exhibits
EL DORADO

25. The El Dorado Nature Center
Winged Wonder Banner
Project

26. Needs:
● Inform visitors of interesting ornithological information
● Other goal of informing visitors of important conservation info
(Do Not Feed the Ducks & Why)
● Self Guided Tour
● Multiple Stops (Dial in to listen to different info)

27. How were accomplishing this
before utilizing mobile?
● Printed Activity Guides for kids
● Pass out printed information to visitors
● ISSUES
○ Cost
○ Limited amount of information
○ Didn’t allow visitors to interact with at anytime

28. How did you get people to call in?
● Banners
● Signs
● Word of Mouth

29. Process
● Visitors arrive at park
● Large Banners are displayed around the park stating a call-to-action
“Dial # to learn more”
● Visitors listen to Audio Guide Stops (Press #5 to hear the next stop)
to hear valuable information
● Audubon Society accomplishes mission of Education & Conservation

30. Audio Guide Control Panel

31. Try It Now:
DIAL (562) 257-3608
PRESS: 5 # to learn
about the
SNOWY EGRET

32. San Antonio Cactus
and Xerophyte Society
Barbara Schulz
San Antonio Cactus &
Xerophyte Society

33. The San Antonio Cactus and Xerophyte Society was organized in 1977. Its
mission is to promote the study, propagation and public awareness of cacti
and other succulent plants.
TEXT MESSAGING
To connect and re-engage
with donors.
MOBILE WEBSITE
Give visitors access to
supplemental images, videos
and surveys to enrich their
overall experience.
SERVICES USED
AUDIO GUIDES
Let visitors immerse
themselves in a self guided
audio tour of your exhibits

34. Try It Now:
Text: SACXS to 56516

35. Use Cases:
● Society Gatherings
● Annual Expo and Show
● Monthly Program Guides
● Multiple Stops (Dial in to listen to different info)
● Generate Revenue

36. What methods did you
use before?
● Direct Mailers
● Sign Up Sheets
● Emails
● Phone Calls

37. SACXS Show and Expo:
● Educational Displays
● Year Round information on society gatherings
● Show Schedule and Information
● Multiple Stops (Dial in to listen to different info)
● Generate Revenue from Vendors

38. Year Round Society Gatherings
● Schedules
● Picture Galleries
● Featured Farmers
● Fiesta Medals
● Silent Auctions
● Selfie Page

39. Is the system easy to use?

40. Getting people to opt-in!
● Direct Call to Action - at
meetings have everyone take
out their phone and text in to
join
● Newsletters
● Flyers
● Facebook
● TV Appearances
● Publicity in Newspapers
● Shows
● Events

41. Getting the Word Out
Newsletters
Flyers

42. What do visitors think?

43. Reporting

44. Detailed Page View Report

45. What’s New in 2018?

46. Augmented Reality

47. Augmented Reality
• When visitor captures an image a
menu populates allowing them to
select their interactive experience
• Upon capture, a drop down menu
appears over piece of artwork.
• The visitor starts engaging with
different elements of content in
new and exciting ways.
Capture Screens

48. Augmented Reality
• When visitor captures an image a
menu populates allowing them to
save the image and experience to
their collection
• This feature allows you see what
your visitors are interacting with
and can later communication
towards their interest for a more
meaningful relationship
Portal for Continued Engagement

49. Augmented Reality
Audio Player Video Player Sliding Timeline
• Via the interactive layer,
users will be able to access
various types of content.
• Audio Player
• Video Player
• Timeline/Historical data
• Puzzles
• Gift Store
Media

50. Special thanks to our speakers!
Mary Parsell
President
El Dorado Audubon Society
Barbara Schulz
San Antonio Cactus &
Xerophyte Society

51. Contact information
Nate Kennedy
Business Development
Guide by Cell