Pair (www.ilovepair.com) enables six million Lagosians commute to and from work in the comfort.We do this by matching ride-owners with non-ride owners commuting to and from work via the same way.

1. PairLab
CHANGING THE WAY SIX MILLION
PEOPLE COMMUTE TO WORK.

2. Problem
*85% of the Lagos working class populace commute to and
from work via Public Buses(Molue and danfos).
*Six million working-class Lagosians commute to and from
work daily.
*Danfos/Molues have exposed the Lagos worker to
discomfort,and insecurity.
*Alternatives to Danfos/molue – BrT,Taxis are either
unreliable,or expensive for the Lagos working class.

3. Solution
A web platform where working-class Passengers are matched
with Car-owners driving their way to and from work,on a
weekly or monthly basis for as low as N10k monthly.

4. Market size
4 million middle-class people in Lagos.
359,071 registered Vehicles in Lagos in 2015.
(Source – National Bureau of Statistics)
200,000+ Car registered in Lagos in 2010.
(Source – Lagos State govt.)
6 Million people commute to and from work daily.
Source – Lagos state Government

5. Business model
*20% commission on every successful match monthly.
*700,000(monthly match by the end of 2019 – 11% of the market)
*N3000 weekly(Average fee per passenger)
*N6.5Bn(Revenue,projected by the end of 2019)

6. The Customers (Sample Paying Users)
• Name – Rosemary Name - Sandra
• Age – 36 Age - 29
• Occupation – Teacher Occupation – Data analyst
• Duration as a Pair User – 4 mths Duration as a Pair User –4 mths
• Route – Cms to Ikeja Gra Route – Ajah to Alausa,Ikeja
• Total amount paid – N48,000 Total amount paid – N72,000

7. Competition ; Who they are
• Danfo/Molue – Traditional means of commuting in
Lagos.
• BrT – A Lagos govt. initiative that enables Lagosians
commute from one point to another in selected
areas.
Gomyway – A web service that links passengers with
Car-owners who have extra space in their Car.

8. Competitive advantage
• Affordability,
• Security,and safety,
• Fixed market niche,
• Comfort.

9. Go to market strategy
•Mass media advertizement,
•Office visits and registration,
•Brt Park registration,
•Affiliate marketing,
•Partnerships.

10. Organization ; Team
Ayo Aganmuyi Fernandez - Founder
Holds a degree in Economics from Rochester College.
Specialization cert. in Human Computer interaction (Hci)
Drove Pair to revenue generation 3 days after launch.
Founder – Mydiary America(Mydiarylog.com)

11. Organization ;Team
Adebanji Dada - Cofounder
Principal Solicitor @ Dignity Law firm, Abuja.
Holds an MBA from Nottingham Business school;
LLM from Northwestern Law School, Chicago;
LL.B from University of Ibadan
Board member – Dathagler Nigeria Limited.
Other team members:
2 software engineers,
2 sales personnel.

12. Economics - forecasts
Revenue (Year 1) – ₦120m
Total no. of users – 100,000
Total no. of customers – 60,000
Operational cost - ₦88m
Market Penetration - 1%
Revenue (Year 2) - ₦358m
Total no. of users – 363,000
Total no. of customers – 143,200
Operational cost - ₦246m
Market penetration – 8%
Revenue (Year 3) - ₦6.5Bn
Total no. of users – 723,000
Operational cost - ₦1.3Bn
Market penetration – 12%
Growth fueled by Pair-on demand service.

13. Economics :Investment
• We are seeking 12 months financing.
• ₦25m (Angel round) – 20% Equity
• To reach 60,000 paying passengers monthly.
• ₦120,000,000 in revenue over 12 months.
• Use of proceeds - General expansion, Sales & Marketing, New hires,Technology / Product or
Service development, Capital expenses / equipment.

14. Milestones
• Launched – January 5,2016
750 Users (₦1.3m revenue) – May,2016
100 Paying users (Customers) – May,2016
Launch of Pair mobile app. – August 2016 (Forecast)
Formation of PairLabs brain trust team (Btt) - September 2016 (Forecast)
50,000 Users - December 2016 (Forecast)
• 100,000 Users – May 2017 (Forecast)