Zhejiang Corporation of China Telecom is one of 31 provincial companies that is a wholly owned subsidiary of China Telecom. It covers 11 cities with a population of 46 million. The document discusses the history and structure of China Telecom, provides details about Zhejiang Corporation including its assets, customers, and business lines. It describes how the corporation implemented an enterprise data warehouse to centralize data, gain visibility and control over branches, and make optimal decisions based on shared customer analytics across the province.

1. Zhejiang Corporation of china
telecom
Presented by:
Farouq umar idris

2. Brief history of chine telecom
• In 1998 China telecom was split into;
• China Netcom & china telecom-fixed line
• Where china Netcom maintained 10 provinces
and
• China telecom maintained 21 provinces
• China mobile to run wireless phone service
business

3. Cont’d
China telecom was organised in three different
layers;
• Corporate HQ: handles development of
nationwide services & telecommunication
systems for small businesses with operational
guidelines
• Provincial companies: develop bundles of
services & determine the prices of such bundles
• City branches: market the bundles of services to
end customers.

4. Zhejiang Corporation of china telecom
• Being among the 31 provincial companies is a wholly
owned subsidiary of china Telecom.
• It covers 11 cities of 46million population.
• The company had 11 city branches & 62 county branches as
well as the long-distance telecom transmission bureau, the
telephones branch, the telecom industry group and the
public information industry co. LTD which are all
operational and functional at the provincial level.
• Zhejiang corporation of china telecom have 24million
customers including 4.5 million customers which mostly are
households in its largest city Hangzhou. The total asset of
the Corporation was estimated to be 47.5billion RMB
having staff size of 42,000.

5. By 2001, the corporation owned three lines of business
• Fixed line phone: the fixed line became the largest
fixed line in the world because of its IP soft-switch
technology
• ADSL (asymmetric digital subscriber line) broadband:
covered all the counties and developed villages and
towns in the province.
• PHS (personal handy-phone system) wireless phone
service AKA the poor man’s wireless phone service”
offered wireless phone service within a city limit.

6. • With the number of customers the
corporation have, it generated 16.7 billion
RMB (in 2007)making it among the top three
in China telecom group.
Business line No of customers(in million)
Fixed line telephone 22.39
PHS 6.42
Broadband 5.4

7. Threats
• China telecom operating under a monopolistically
stragtegy, Zhejiang telecom still finds themselves in a
very competitive atmosphere. Companies like China
Unicom and cable companies in broadband business
were trying to outrun them in their business.
• Seeing this, the company were forced to take action or
else run out of business. To overcome these challenge,
they implemented a way to tighten informational
control over operation via the implementation of
teradata’s EDW (enterprise data warehouse).

8. What is EDW
• EDW is an enterprise data warehouse built to
centralise the database in order to process key
transactions on a single platform and achieve
synergy across multiple business units & the
provincial HQ.
• The EDW is an fully integrated database based
in Hangzhou with 80 terabytes of storage,
having 2400 tables and 33000 attributes at
provincial level.

9. Why use EDW
• The point of the EDW is to
• Capture & analyse transactions to better serve
customers
• Gain visibility & control over city branches’
activities
• Achieve shared learning on consumer
behaviour & operators experience
• Make optimal decisions based on shared
learning

10. Cont’d
• It consist of three layers;
• Data collection
• Data storage
• Analysis application

11. Transaction process within the EDW
• Suppose a call is placed,
• It gets registered at Siebel oracle customer
relationship management at provincial level then
it interact with fulfilment/implementation
(provision 97) at city level and at the same time,
the CRM feeds the registration info to billing
system (kenen) at provincial level.
The whole process is the new business support
system generated by the coporation which is done
and stored in the EDW.