The document discusses energy efficiency in data centers, focusing on approaches that are specific to the Nordic region as well as universally applicable. It notes that the growth of online services has increased energy demands and costs for data centers in the US. Panelists from Iceland, Finland, Norway, Google, and EPRI will discuss data center energy efficiency strategies that are tailored for the Nordic region but also useful elsewhere.

1. Panel
Future Data Centers
~ Data Center Energy Efficiency: Nordic Region Specific and
Universally Applicable Disciplines ~
Nordic Green
April 28, 2010

2. Online Economy
Services We Take for Granted
 E-Commerce
 Blogging
 Online banking
 Tax filing online
 SNS
 Online videos
 Web surfing
 Email
 Chatting
 Talking
 Etc.
Copyright © 2010 Altaterra Research Network. All Rights Reserved.
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3. US Data Center
Energy Crisis
 More data centers and/or more IT gears to
data centers
 Power shortage
 Excessive demands for power
 Skyrocketing increase cost of power
 Power consumption increase
 Energy cost increase
 The increase in Green House Gas emissions
 Lack of space
Copyright © 2010 Altaterra Research Network. All Rights Reserved.
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4. Power Consumption of US Data Centers
Past, Present and Future
Copyright © 2010 Altaterra Research Network. All Rights Reserved.
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5. Topic
Data Center Energy Efficiency =
Region Specific (Nordic) + Universal Applicable Approaches
Copyright © 2010 Altaterra Research Network. All Rights Reserved.
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6. Panelists
 Isaac Kato, Executive Vice President and Chief
Financial Officer, Verne Global -- Iceland
 Kimmo Pentikäinen, Director of Environmental
Information, Elisa Corporation -- Finland
 Sindre Kvalheim, CEO, LocalHost AS -- Norway
 Eric Teetzel, Green Energy Program Manager,
Google -- USA
 Dennis Symanski, Senior Project Manager,
Electric Power Research Institute (EPRI) -- USA
Copyright © 2010 Altaterra Research Network. All Rights Reserved.
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