13. 4 THINGS YOU NEED TO BUILD A BRAND THAT MATTERS
14. VISION 1 WHATEVER YOU’RE THINKING, THINK BIGGER . DOES THE VISION HAVE MEANING ? CHASE THE VISION , NOT THE MONEY…
15. REPEAT CUSTOMERS 2 FOCUS ON 2 OF THE 3 GREAT PRODUCT GREAT SERVICE LOW PRICES
16. REPEAT CUSTOMER DATA FOR ZAPPOS.COM % customers who buy again within next 12 months (repeat customers) avg # purchases by repeat customers over next 12 months % repeat customers multipled by avg # purchases March 2001 20.4% 1.50 0.31 March 2002 27.0% 1.74 0.47 March 2003 33.5% 1.96 0.66 March 2004 44.6% 2.36 1.05 March 2005 51.0% 2.53 1.29 March 2006 52.5% 2.60 1.37 March 2007 54.9% 2.68 1.47