Tony Hsieh is the CEO of Zappos.com. Zappos started in 1999 and has grown to 1600 employees across its headquarters in Las Vegas and fulfillment center in Kentucky. Zappos prides itself on providing excellent customer service through fast shipping, easy returns, and friendly customer support. It has over 8.5 million customers and repeat customers make up over 75% of sales and order more frequently and at higher values than new customers. Hsieh outlines four things needed to build a strong brand: having a meaningful vision, focusing on repeat customers through great service or low prices, being transparent, and having a committed culture with core values.
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Toko Bunga Surabaya, Jual Karangan Bunga Surabaya, Jual Bunga Papan Surabaya, Jual Bunga Ucapan Surabaya, Jual Rangkaian Bunga Surabaya, Jual Buket Bunga Surabaya, Bunga Ucapan Selamat, Bunga Ucapan Duka Cita, Bunga Papan Selamat, Bunga Papan Duka Cita
Presentation of our research findings for the Mrs. Fields Cookie Store in the Eastland Mall located in Bloomington, IL. Created surveys, conducted focus groups and utilized analytical software to analyze and interpret our data findings.
Challenges
Inaccurate forecasts of retailer demand has become a major issue at Obermeyer. The two major factors that made this task more difficult was the increase in product variety and intense competition in market. Second challenge the company had faced was to allocate production between Hong Kong and China. Although Obermeyer had 1/3 of Parka production in China for 1992, this year the organization insisted on increasing the sales to half. There was difference in quality and labor rate at China and Hong Kong which made allocation decision more difficult.
Another challenge the company faced was the larger lead time. The company had supplies of raw materials from various countries which resulted in delayed production time. Organization challenges along with competition from competitor companies were major challenges the company had faced.
Analysis
From the sales predictions that the six managers forecasted, a coefficient of variation (COV) was determined, which indicated the level of spread of the forecasted data. The COV values were broadly divided into two levels, the low risk group and the high risk group. Every value below 0.2 were considered to be among the lower risk items and all the items above COV value of 0.2 were considered to be of higher risks. Once the risk levels of each item were determined, the quantities of items to be produced in first and second production cycles could be calculated with least risk. 70% of the entire sales forecast for the lower risk items were ordered to be produced. Only 30% of higher risk items were ordered to be produced in the first production cycle. The quantities which amounted to 1200 were manufactured in China and that which were close to 600, were manufactured in Hong Kong in the first production cycle.
Once the 80% of the orders were received from the retailers from the Vegas show, a clear picture of the demand forecast could be obtained, according to which the rest of the items could be manufactured either in China or Hong Kong. Referring to exhibit 1, the four products to be produced in China in the first production cycle are: Assault, Seduced, Entice and Electra. These four products have COV less than 0.2. However Gail, Daphne, ISIS, Anita, Teri, Stephanie are produced in Hong Kong for the first production cycle as they have a high level of risk associated with it.
Conclusion
Short term operational changes
o Decrease lead time by obtaining raw materials from geographically closer locations to ensure timely delivery
Long term operational changes
o Cross scaling Chinese labors which would help the company produce quality and reliable goods at a cheaper price
A Study under Prof. James Hogan for understanding Apple’s Supply Chain with focus on Apple iPhone, supplier selection and global supply chain management.
Zappos.com: Developing a Supply Chain to Deliver WOW!Melih Torlak
The Secrets to Zappos' Success. Zappos success story as powered by excellent customer service. In Tony Hsieh’s own words, “Zappos is really a customer service that just happens to sell shoes”.Lessons we can all learn from Zappos.
Case study of webvan - The extravagant rise and fall of WebvanRutvik Bapat
This case study is about Louis Borders' Webvan which had an extravagant and glamorous start in 1999 and then filed for bankruptcy in 2001. It covers how, why and what happened during these 2 years before it went bankrupt. It serves as a cautionary tale for companies worldwide.
Zappos Content Strategy Case study by Two PensCynthia Hartwig
Two Pens reverse-engineered Zappos's very successful content strategy based on public information available. This presentation was presented at Content Strategy Seattle's meetup on June 17, 2013. Our guess is that prior to Amazon's purchase of Zappos in 2009, Tony Hsieh would have freely given this information but Amazon loves to make a secret of their success. If you know more than we do, weigh in with your take in the comments.
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Presentation of our research findings for the Mrs. Fields Cookie Store in the Eastland Mall located in Bloomington, IL. Created surveys, conducted focus groups and utilized analytical software to analyze and interpret our data findings.
Challenges
Inaccurate forecasts of retailer demand has become a major issue at Obermeyer. The two major factors that made this task more difficult was the increase in product variety and intense competition in market. Second challenge the company had faced was to allocate production between Hong Kong and China. Although Obermeyer had 1/3 of Parka production in China for 1992, this year the organization insisted on increasing the sales to half. There was difference in quality and labor rate at China and Hong Kong which made allocation decision more difficult.
Another challenge the company faced was the larger lead time. The company had supplies of raw materials from various countries which resulted in delayed production time. Organization challenges along with competition from competitor companies were major challenges the company had faced.
Analysis
From the sales predictions that the six managers forecasted, a coefficient of variation (COV) was determined, which indicated the level of spread of the forecasted data. The COV values were broadly divided into two levels, the low risk group and the high risk group. Every value below 0.2 were considered to be among the lower risk items and all the items above COV value of 0.2 were considered to be of higher risks. Once the risk levels of each item were determined, the quantities of items to be produced in first and second production cycles could be calculated with least risk. 70% of the entire sales forecast for the lower risk items were ordered to be produced. Only 30% of higher risk items were ordered to be produced in the first production cycle. The quantities which amounted to 1200 were manufactured in China and that which were close to 600, were manufactured in Hong Kong in the first production cycle.
Once the 80% of the orders were received from the retailers from the Vegas show, a clear picture of the demand forecast could be obtained, according to which the rest of the items could be manufactured either in China or Hong Kong. Referring to exhibit 1, the four products to be produced in China in the first production cycle are: Assault, Seduced, Entice and Electra. These four products have COV less than 0.2. However Gail, Daphne, ISIS, Anita, Teri, Stephanie are produced in Hong Kong for the first production cycle as they have a high level of risk associated with it.
Conclusion
Short term operational changes
o Decrease lead time by obtaining raw materials from geographically closer locations to ensure timely delivery
Long term operational changes
o Cross scaling Chinese labors which would help the company produce quality and reliable goods at a cheaper price
A Study under Prof. James Hogan for understanding Apple’s Supply Chain with focus on Apple iPhone, supplier selection and global supply chain management.
Zappos.com: Developing a Supply Chain to Deliver WOW!Melih Torlak
The Secrets to Zappos' Success. Zappos success story as powered by excellent customer service. In Tony Hsieh’s own words, “Zappos is really a customer service that just happens to sell shoes”.Lessons we can all learn from Zappos.
Case study of webvan - The extravagant rise and fall of WebvanRutvik Bapat
This case study is about Louis Borders' Webvan which had an extravagant and glamorous start in 1999 and then filed for bankruptcy in 2001. It covers how, why and what happened during these 2 years before it went bankrupt. It serves as a cautionary tale for companies worldwide.
Zappos Content Strategy Case study by Two PensCynthia Hartwig
Two Pens reverse-engineered Zappos's very successful content strategy based on public information available. This presentation was presented at Content Strategy Seattle's meetup on June 17, 2013. Our guess is that prior to Amazon's purchase of Zappos in 2009, Tony Hsieh would have freely given this information but Amazon loves to make a secret of their success. If you know more than we do, weigh in with your take in the comments.
Zappos Case Analysis Itm Fenway Cohort Team 9Ashish Tandon
Presentation on Zappos competitive advantage using Twitter and other social media tools to reach out to their target consumer and generate active interest in their business
The Definition of Marketing Series:Relationship Marketing. Learn how to use relationship marketing to improve your firm's performance. Relationship marketing is also a key factor underpinning success in social media marketing as it builds engagement with customers. For more information go to: http://hausmanmarketresearch.org
Brian Kalma fue ponente en la pasada edición del European Ecommerce Conference (celebrada el 29 de Octubre de 2009 en el Circo Price de Madrid). Director de User Experience de zappos.com, tienda online recientemente adquirida por Amazon por su 'extraordinaria orientación al cliente', la ponencia de Kalma se tituló 'Extending the customer Experience'
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1. Tony Hsieh - CEO [email_address] Brent Cromley – Sr. Director of Engineering [email_address] Christa Foley – Recruiting Manager [email_address] Stanford University 9-30-08
22. Homework: Follow us on Twitter: @zappos @zappos_alfred @brentlyjr @electra Check out our blogs: http://blogs.zappos.com
23. Now the important stuff… Zappos-hosted happy hour tonight! 7-9 PM at Nolas Come hang out with: Tony Hsieh – CEO Alfred Lin – COO/CFO Brent Cromley – Sr. Director of Engineering Christa Foley – Recruiting Manager
![Tony Hsieh - CEO [email_address] Brent Cromley – Sr. Director of Engineering [email_address] Christa Foley – Recruiting Manager [email_address] Stanford University 9-30-08](https://image.slidesharecdn.com/zappos-stanford-university-93008-1223237150853149-8/85/Zappos-Stanford-University-9-30-08-1-320.jpg)
