Zappos is an online shoe and clothing retailer that was purchased by Amazon in 2009. It has over 3866 employees and $2 billion in annual revenue. Zappos leverages information technology to provide a great customer experience through free shipping, 365-day returns, and 24/7 customer service. They use social media like Twitter and should expand to other sites like Pinterest. The recommendations are for Zappos to continue its leadership on Twitter and to replicate this success on Pinterest to market products.
Zappos Case Analysis Itm Fenway Cohort Team 9Ashish Tandon
Presentation on Zappos competitive advantage using Twitter and other social media tools to reach out to their target consumer and generate active interest in their business
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- Launched August 2007
- Only operated in Seattle
- Initially, AmazonFresh’s value proposition emphasized “a great selection and great prices and a really convenient experience”
- Partnered with local merchants to sell their products
- Amazon tapped seasoned executives with experience in both e-commerce and retail operations to lead AmazonFresh
- Aimed to keep prices comparable to grocery stores
Zappos Case Analysis Itm Fenway Cohort Team 9Ashish Tandon
Presentation on Zappos competitive advantage using Twitter and other social media tools to reach out to their target consumer and generate active interest in their business
Toko Bunga Surabaya, Jual Karangan Bunga Surabaya, Jual Bunga Papan Surabaya, Jual Bunga Ucapan Surabaya, Jual Rangkaian Bunga Surabaya, Jual Buket Bunga Surabaya, Bunga Ucapan Selamat, Bunga Ucapan Duka Cita, Bunga Papan Selamat, Bunga Papan Duka Cita
- Launched August 2007
- Only operated in Seattle
- Initially, AmazonFresh’s value proposition emphasized “a great selection and great prices and a really convenient experience”
- Partnered with local merchants to sell their products
- Amazon tapped seasoned executives with experience in both e-commerce and retail operations to lead AmazonFresh
- Aimed to keep prices comparable to grocery stores
Questions list.
1. Summarize the proposal that Tahki Yazzie submitted to the board.
2. Do a SWOT analysis relating to her proposal.
3. Propose another solution that relies on the reduction of costs and not rebranding the product.
4. Identify the areas that costs can be reduced effectively and calculate the impact it will have on profitability.
the Army Crew case study is answering tree questions:
1. Why does the Varsity (V) team lose to the JV Team? (critically analyze and be specific)
2. What should Coach P do on Tuesday? Why do you recommend this action? How should he implement this action? Be specific.
3. How would you compare the Army Crew team to other types of organizational teams? What are the similarities and differences?
Harvard Business School Case Study on Mountain Man Brewing Company by Shashank Srivastava, IET Lucknow under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Manzana Insurance is the second largest insurance company founded in California in 1902. • They operated through a network of autonomous branch offices in California, Oregon and Washington. Each branch is treated as a separate profit and loss centre. • Manzana does not directly interact with public but instead has its 2000 agents who represents Manzana. • Fruitvale was one of the Manzana’s smaller branches, with 3 underwriting teams and 76 agents. Our case concern is the falling performance and hence the profitability on Property Insurance for this branch.
Questions list.
1. Summarize the proposal that Tahki Yazzie submitted to the board.
2. Do a SWOT analysis relating to her proposal.
3. Propose another solution that relies on the reduction of costs and not rebranding the product.
4. Identify the areas that costs can be reduced effectively and calculate the impact it will have on profitability.
the Army Crew case study is answering tree questions:
1. Why does the Varsity (V) team lose to the JV Team? (critically analyze and be specific)
2. What should Coach P do on Tuesday? Why do you recommend this action? How should he implement this action? Be specific.
3. How would you compare the Army Crew team to other types of organizational teams? What are the similarities and differences?
Harvard Business School Case Study on Mountain Man Brewing Company by Shashank Srivastava, IET Lucknow under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Manzana Insurance is the second largest insurance company founded in California in 1902. • They operated through a network of autonomous branch offices in California, Oregon and Washington. Each branch is treated as a separate profit and loss centre. • Manzana does not directly interact with public but instead has its 2000 agents who represents Manzana. • Fruitvale was one of the Manzana’s smaller branches, with 3 underwriting teams and 76 agents. Our case concern is the falling performance and hence the profitability on Property Insurance for this branch.
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In 2012, DocuSign doubled its pipeline and far exceeded its sales targets. The company achieved these results because of the commitment and partnership of its marketing and sales team, led by VP of Demand Generation Meagen Eisenberg, to build out a world class lead nurturing and demand generation program. With over a dozen personas to target, 80,000 engaged leads to process each quarter, and more than 50 different nurture tracks, the DocuSign team is clearly doing something right.
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Innovation is one of the latest buzz words, but what does innovation really mean and how does it impact the way you do business and serve your clients? Often times, business leaders think innovation refers solely to technology, when in fact cloud and mobility are shifting away from being a new idea to being mainstream and an expectation, leaving clients wanting more. What does “being innovative” in your accounting firm mean to your business model, the way you interact with your clients, and how you plan for the future? Jennifer Warawa, Vice President and General Manager of Sage Accountant Solutions at Sage North America, and Tom Hood, CEO of Maryland Association of CPAs and the Business Learning Institute, will share research, trends, and insights into how the next phase of innovation will have an impact on the way you do business, and what changes are crucial in order to stay one step ahead of the competition.
Building a personal brand, getting active in social media, becoming a blogger - you are not alone in your fears. But it is time to become CEO of Brand You! This is bigger than just marketing. It's true for all employees at any company.
Listen to these tips and tricks recently presented to a large group of SAP employees where I delivered the message: now is the time to start taking charge of your personal brand.
Thom Robbins - enterprise websites - connecting with the new channels - IMS B...thepulsenetwork
Today's customers engage with your organization through a growing variety of channels. Your website is just one of them -don't forget social media, mobile and e-mail. Understanding the customer journey across these channels is essential to the success of any marketing organization. In this session we will look at key recommendations you need to consider as you get started in multichannel engagement.
Mitigating Ethical RiskReview Case 8 in the text book on del.docxhoundsomeminda
Mitigating Ethical Risk
Review
Case 8
in the text book on delivering customer satisfaction at Zappos. While the case examines Zappos’ focus on stakeholder happiness and its contribution to success, the company is not without ethical challenges. Based on the case, how do you believe Zappos managed ethical risk? Are there any possible ethical risks in the future? Please explain.
Must be at least one page, work cited and no plagiarism
CASE 8
Zappos: Delivering Customer Satisfaction
*
INTRODUCTION
Can a company focused on happiness be successful? Zappos, an online retailer, is proving it can. The company’s revenue grew from $ 1.6 million in 2000 to $ 1.64 billion a decade later. Tony Hsieh, Zappos’ CEO says, “It’s a brand about happiness, whether to customers or employees or even vendors.” Zappos’ zany corporate culture and focus on customer satisfaction has made it both successful and a model for other companies.
This case examines how Zappos’ focus on stakeholder happiness contributed to its success. First, we examine the history of Zappos, its core values, and unique business model. Next, we analyze the company’s corporate culture and how it influences its relationships with employees, customers, the environment, and communities. We then look at some of the challenges the company faced and how it plans to move into the future.
HISTORY
Nick Swinmurn founded Zappos in 1999 after a fruitless day spent shopping for shoes in San Francisco. After looking online, Swinmurn decided to quit his job and start a shoe website that offered the best selection and best service. Originally called
ShoeSite.com
, the company started as a middleman, transferring orders between customers and suppliers but not holding any inventory (a “drop ship” strategy). The website was soon renamed Zappos, after the Spanish word for shoes (zapatos).
In 2000, entrepreneur Tony Hsieh became the company’s CEO. Hsieh, 26 at the time, was an early investor in Zappos, having made $ 265 million selling his startup company to Microsoft in 1998. Hsieh was not initially sold on the idea of an Internet shoe store, but he could not help but become involved. After becoming CEO, Hsieh made an unconventional decision to keep Zappos going, even selling his San Francisco loft to pay for a new warehouse and once setting his salary at just $ 24.
Zappos struggled for its first few years, making sales but not generating a profit. The dotcom crash forced Zappos to lay off half its staff, but the company recovered. By the end of 2002, Zappos had sales of $ 32 million but was still not profitable. In 2003, the company decided in order to offer the best customer service, it had to control the whole value chain—from order to fulfillment to delivery—and began holding its entire inventory. Zappos moved to Las Vegas in 2004 to take advantage of a larger pool of experienced call center employees. The company generated its first profit in 2007 after reaching $ 840 million in annual sales. Zapp ...
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VidCampaign ( www.vidcampaign.com) is the cutting edge video email marketing tool for the digital marketer and CMO who wants to have analytics on his fingertips..
Boston as a preffered Investment DestinationAshish Tandon
Presentation detailing some key facts about Boston World Partnerships, the Boston economy,the incentives to the investor when bringing FDI to the greater Boston economy, and the reasons why Boston is a preffered investment destination with assured ROI for the investor
The evolution of marketing from a product or services centric model to a consumer centric model, based on the solutions marketing platform, ensuring value to the consumer and the marketer
1. Information Technology Management
ZAPPOS CASE ANALYSIS
`
Fenway Cohort, TEAM 9
Ashish Tandon, Belinda Nyakowa, Jorge Armida, Ki Ho Song, Marcelo Rivera, Teresa Carmo Rita
2. Zappos key facts
Agenda
• Key Facts
• Product and Services
• Core values
• Business Model `
• Industry and Key Competitors
• Situation
• Recommendations
Information Technology Management, Zappos Case, Fenway Cohort, Team 9
3. Zappos key facts
• Launched in 1999 as an online store offering foot wear at bargain prices by Nick Swinmurn.
• Rapid growth since inception- average sales growth of 100% YOY.
• Purchased by Amazon for 1.2 billion $ in 2009.
• Over 3866 employees.
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• Revenue of 2 billion $ in 2011, 24 million customers, 75% repeat buyers.
• Recognized by FORTUNE as one of the “Best 100 companies to work for” in 2009, 2010, 2011.
• Highest ranking debutant in FORTUNE list of top 100 in 2009.
•TONY HSEIH , CEO since 2000.
Information Technology Management, Zappos Case, Fenway Cohort, Team 9
4. Zappos- Products and Services
Primary product- shoes 80% Men’s and Women apparel Eyewear
`
Handbags Watches Kids wear
Information Technology Management, Zappos Case, Fenway Cohort, Team 9
5. Zappos- Core Value!
Philosophy and Value Proposition
“Deliver the Wow”
Product Variety
`
1250 brands and 2,800,000 products
Promises
Free shipping, 365-day return policy, 24/7
Customer service.
Information Technology Management, Zappos Case, Fenway Cohort, Team 9
6. Zappos business model
There are 2 ways to see Zappos Business Model
How Zappos see it How we see it
• # of Suppliers
• Passion • Delivery
• Purpose • Customer service
• Happiness ` • Culture
• Emotional connection • Core Values
• Return policy
• Word of mouth
• 75% Repeat Customers
The only tangible asset of
an E-Commerce
People will never forget how you make them feel – Customer Service
Information Technology Management, Zappos Case, Fenway Cohort, Team 9
7. Industry and Key Competitors
Online Footwear Industry
Competitors
• $3 billion dollar industry Bluefly J C Penny Shoe Buy Piperlime
• Demand is driven by fashion and
demographics
• Profitability: attractive footwear
and customer consciousness.
• Rapidly changing customer taste’s
• Efficient inventory management is
critical. `
Eastbay DSW Endless 6PM
• Strong brand recognition .
• Fast growing industry
(17.4%p.a)room for more entrants
• Zappos is the No.1 footwear
retailer in this industry
Information Technology Management, Zappos Case, Fenway Cohort, Team 9
8. Zappos- Situation
Zappos has a consistent history of leveraging the inherent strengths in information
technology to its advantage and create customer value at the same time.
Implementation of SAP in 2010 created co-value for Zappos as well as the customer
• Faster closing of financial statements , because of faster matching of invoices ,
leading to faster response rate from Zappos.
• Effective management of back end operations , leading to effective service
`
level in the front-end.
• Effective tracking of customer orders and returns, leading to effective account
reconciliation.
Consistently used non traditional platforms to communicate and connect with its
audience , including , viral videos, blogs and micro-blogs (Twitter)
Information Technology Management, Zappos Case, Fenway Cohort, Team 9
9. Recommendations
• Zappos has been very successful using Twitter to leverage their sales, they should
continue this but keep in mind the following things:
•Leadership. The leaderboard that Zappos uses to measure every employee’s
followers has always been led by its CEO with over 2.2M.
•Transparent Brand. Zappos has never filtered the Twitter posts they show on their
webpage. Both good and bad reviews are accepted and every bad review is seen as
an opportunity to improve
•Celebrate your fans. Zappos created special tracking pages for their favorite outside
`
fans. This is a way the company says thanks to its best Twitter fans.
•After their success in Twitter, Zappos should try to replicate this formula in other sites
such as Pinterest.
•Pinterest has recently become the third biggest social media site.
•The site’s structure would be perfect for marketing Zappo’s products
Information Technology Management, Zappos Case, Fenway Cohort, Team 9
10. THANK YOU!
`
Information Technology Management, Zappos Case, Fenway Cohort, Team 9
11. References
1. http://www.ibisworld.com/industry/online-shoe-sales.html
2. http://www.valueline.com/Stocks/Industry_Report.aspx?id=7259
3. http://en.wikipedia.org/wiki/Zappos.com
4. http://www.zappos.com
5. Cegielski and Rainer. Wiley Plus. 3rd Edition. Introduction to Information Systems.
`
Information Technology Management, Zappos Case, Fenway Cohort, Team 9