The document appears to be a presentation about Amazon. It includes information about Amazon's:
- Separate websites for different countries
- Vision to be Earth's biggest selection and most customer-centric company
- Strategies for success like easy functionality and reliable fulfillment
- Personalized experiences through customer segments
- Large amount of product content
- Adaptations like the popular Kindle e-reader
- SWOT analysis of strengths in online retail pioneer status and weaknesses in adding new categories
This presentation is also among the firsts I made for one of my classes during my first semester at the John Molson School of Business. (COMM 212/ Autumn 2012)
This presentation is also among the firsts I made for one of my classes during my first semester at the John Molson School of Business. (COMM 212/ Autumn 2012)
Amazon.com - Company Analysis (OD & HRM)Nikhil Saraf
Amazon.com - Company Analysis
Answers the following:
- How did the organization start and evolve
-What were important organizational points of change?
-How did these changes impact the organization?
-What were the organizational responses to these important points of change?
-How did these responses change the organization?
A presentation on Amazon's Corporate Branding. The information in the presentation is collated with the help of both primary and secondary data and is not sponsored by Amazon. It covers Corporate identity, communication strategy, governance and other aspects related to public relations, investor relations, advertising, marketing, etc.
Amazon.com - Company Analysis (OD & HRM)Nikhil Saraf
Amazon.com - Company Analysis
Answers the following:
- How did the organization start and evolve
-What were important organizational points of change?
-How did these changes impact the organization?
-What were the organizational responses to these important points of change?
-How did these responses change the organization?
A presentation on Amazon's Corporate Branding. The information in the presentation is collated with the help of both primary and secondary data and is not sponsored by Amazon. It covers Corporate identity, communication strategy, governance and other aspects related to public relations, investor relations, advertising, marketing, etc.
The Levi Strauss Foundation Community Vote ProgramYourCause, LLC
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Amazon as a Brand Building and Demand Gen Platform: Emerging Trends in Amazon...Tinuiti
In this session, we partnered with Amazon sales analytics platform, Jungle Scout, to discuss the best ways to utilize enhanced tools like A+ Content and video to better serve your brand.
Scaling Your Amazon 3P Business to be Acquisition-Ready: The Top Signals Buye...Tinuiti
n this webinar, we team up with acquisition experts, Thrasio, to help you best position your Amazon business for acquisition.
We’ll discuss the metrics and thresholds that are most attractive to potential buyers and the state of the market - for buyers and sellers - after the changes of the last year, and the levers you can pull to ensure your success.
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In this session, we partner with Amazon sales analytics platform, Jungle Scout, to discuss the best ways to utilize enhanced tools like A+ Content and video to better serve your brand.
1st Shopify Meetup in Perth - February 2018TradeGecko
Slides from our recent Shopify Meetup in Perth where our special guests & industry experts presented on ecommerce trends, insights & tips for accelerating growth.
Guest Speakers:
JOSHUA BITOSSI Shopify Plus Launch Engineer
LISA MONRO Shopify Merchant, Happy Tummies
AKUL DEWAN Partnerships Manager, TradeGecko
BEN DE JONGE Shopify Expert, The Cut
SCOTT SANDERS Shopify Expert, The Cut
BONNIE DAVIES Shopify Merchant, Famous Sharon
Multi Channel Selling, you can sell your products on every online marketplace simultaneously while managing listings, inventory, and orders from a one location.
B2C and B2B eCommerce and Shops for SMEs and Agencies in 24hLukas Hertig
eCommerce is a key part of digital transformation. Together and with the University of Applied Sciences Northwestern Switzerland, I'm presenting how SMEs and Agencies can jointly use technology like cloud computing, WordPress or WooCommerce to get started quickly. In addition, I show a case study of a Wine Shop that got up and running in less than 24h - by using Plesk, WordPress and WooCommerce - for both B2C and B2B customers.
9. VISION
To
be Earth’s biggest selection and to be
Earth’s most customer-centric company.
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10. SUCCESS SECRET
Work to earn repeat purchases by providing :
Easy-to-use functionality.
Fast and reliable fulfillment.
Timely customer service.
Feature rich content.
A trusted transaction environment.
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11. SEGMENTS OF ONE
Creating a more personalized user experience for your target
audience.
Leverage the information you can gather from your prospects
and customers in order to create fine-grained segments.
The pages viewed and emails received by the customers are
unique to them.
Offer suggestions for various products based on personal
purchase history and shopping pattern.
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13. CREATING TONS OF CONTENT
Amazon has 248,000,000 pages stored in Google's
index.
The more pages you have on your website, the more
pages your site can be indexed for in search
engines.
More pages also means more opportunities for your
prospects to find you in search engines.
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16. Kindle
The best selling Ebook reader.
Over 10 million Ebooks for sale.
Over 1 million Ebooks at price of
0.99 $.
In last year the number of Ebooks
sold were higher than the number
of hardcover books sold.
Against every 100 hardcover book
sold, 180 Ebooks were sold.
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17. DIGITAL CONTENT
Music
Movies
Series
Softwares
Ebooks
Apps
All the above content can be bought and recieved
instantaneously.
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19. STRENGTH
A pioneer corporation in online retailing business
Customer hold of over 70 million from all over the world.
A wide category of products to chose from.
Multinational business.
Strong customer relationship management. (CRM)
Strong information technology department.
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20. WEAKNESS
adding new categories to a particular business can confuse the
costumers.
Strategy of offering free shipping can cost amazon around 500
million $, which can be an expensive affair.
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21. OPPORTUNITY
The company is now selling is expertise to other major store
groups, which will increase their profit. E.g. Kindle.
Taking over other online retailing giants from other countries. E.g
joyo.com, China.
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22. THREAT
Differentiating the brands from its competitors.
The price competition can become perilous for Amazon.
With expansion Amazon is likely to face more competition in U.S
and abroad.
Joint Ventures, Mergers & acquisitions could cause Amazon
losing its top position in market.
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