This document outlines the ABC-Q method for marketing customizable car tires. It discusses (A) displaying sample customizable tires in stores to meet customer expectations, (B) allowing customers to customize their own tire designs online to create confidence in the product, and (C) implementing interactive online customization tools to create anticipation. It also discusses (Q) allowing customers to upload their own images for printing on tires to recontextualize the product. The goal is to guide customers through the full process of customizing, ordering, and installing personalized tires.

1. A. Meet Expectations
B. Create Confidence
C. Create Anticipation
Q. Recontextualization
The Artifactual model
The ABC-Q Method

2. A. Meet Expectations
• Display in stores
The Artifactual model

3. Physical display in dealers, 4S shops or
retail stores will bring customers a clear
visual idea of color tires.
The partnerships with dealers or 4s shops are necessary.

4. The Selection in Stores
• Full color tires are easy to make and low-cost.
• Also, customers can customize the tires on computers in the
stores, under the professional guidance provided by stuff.

6. B. Create Confidence
• Customize Your Own Tires!!!
The Artifactual model

7. Customized tires can be created by different styles:
Including comics, patterns, or festival edition.

8. Access the
Website
Customize
the tires
Place the
order
Receive the
products

9. The purchase process could be easily done on the FAST website, after the tires are
finalized, consumers can place the orders, and then pick up or install them in retail
stores.

10. C. Create Anticipation
• Customer interaction on internet.
The Artifactual model

11. Customize Your Tires!!!
Nature more
Stars more
Upload
Upload Your Image!!!
3D Display
Customization>

12. Drag the image to
the tire
Search your car to
show the effects
Brand
Model
Year
Color
Nature more
Stars more
Upload
Customization>

13. NatureCustomization > Nature

14. Freestyle
Galaxy
Forest
Fire

15. Q. Recontextualization
• Print anything you like.
The Artifactual model

16. Customization > Upload your Images
uploadBrowse
You can put your photos on
your tires!!! Like your portray,
your Wedding, or your baby!!!

17. The most important aspects in the
entire cycle of use of the product.
• The Best guidance in stores
• The Clear and easy online operations
• The variety and accuracy of colors
• The good after-Sale service