The document discusses some user experience issues found on Arabic online stores. It aims to increase awareness of the importance of user experience. Some problems identified include reviews showing 5-stars and 1-star at the same time without context, mixed English and Arabic content language confusing users, unclear product conditions, difficulty finding certain products in sections, single product photos not being convincing, and inability for non-English speakers to change the site language to Arabic. Good user experience is highlighted as returning up to $100 for every $1 invested.