1. Rapid Visualization
and Experience Design
Zamchick Group Capabilities Presentation
Zamchick Group, L.L.C. Proprietary & Confidential November 1, 2009
2. needs
Technology companies track opportunities in
the Marketplace and identify them within
location
their own walls trends
categories & fads
demographics
?
Incremental changes
New tech changes
Revolutionary changes
Zamchick Group, L.L.C. Proprietary & Confidential November 1, 2009
3. They gather data that define these opportunities, create prototypes to
address them, and formulate strategies to act on them
Zamchick Group, L.L.C. Proprietary & Confidential November 1, 2009
4. But there’s often a disconnect between research and its translation
into applications and experiences
Uh oh…
Um…could we have
that again?
Zamchick Group, L.L.C. Proprietary & Confidential November 1, 2009
5. Rapid Visualization bridges this gap with drawings that distill key
insights, envision experiences, and connect the dots for
new product development
V I S U A L I Z A T I O N
Got it!
Zamchick Group, L.L.C. Proprietary & Confidential November 1, 2009
6. Here are 9 ways Rapid
Visualization maximizes
customer value…
Zamchick Group, L.L.C. Proprietary & Confidential November 1, 2009
7. 1 Translating research into meaningful bits of information
Zamchick Group, L.L.C. Proprietary & Confidential November 1, 2009
8. 2 Combining concepts in surprising ways to generate new ideas
Zamchick Group, L.L.C. Proprietary & Confidential November 1, 2009
9. 3 Analyzing contextual data for inventive solutions
Zamchick Group, L.L.C. Proprietary & Confidential November 1, 2009
10. 4 Using storytelling to define complex infrastructures
Zamchick Group, L.L.C. Proprietary & Confidential November 1, 2009
11. 5 Rapid Iteration of product feature sets
Web-enabled camera
Zamchick Group, L.L.C. Proprietary & Confidential November 1, 2009
14. 8 Imagining uses for technologies that cross scientific domains
Text-to-Scene
Zamchick Group, L.L.C. Proprietary & Confidential November 1, 2009
15. 9 Supporting design execution
GUI Visualization Collaboration Technologies High Tech Products
DEKA DESIGN
Tool Development Consumer Apps Infrastructure Demos
Zamchick Group, L.L.C. Proprietary & Confidential November 1, 2009
16. How do we know when we’ve succeeded?
When new technology development moves seamlessly from
discovery to insights to design…
By golly, I think we’ve done it!
…and teams are confident in their ability to champion new
products, services, and user experiences
Let’s do it again!
Zamchick Group, L.L.C. Proprietary & Confidential November 1, 2009
17. Zamchick Group will accelerate your R&D efforts and help bring
compelling experiences to life.
Contact us:
info@zamchickgroup.com
or 201-213-0709
Zamchick Group, L.L.C. Proprietary & Confidential November 1, 2009
18. Client testimonials
"Zamchick Group pushed our thinking to places we
didn’t know it could go!"
Tony O’Driscoll
Lead Learning Strategist, IBM
“Gary has an amazing talent connecting business strategy to inspiring
design ideas.”
Eric Johnson,
Director of Innovation, Coca Cola
“Zamchick is A number 1 talent...inventive, seasoned, with a long history of
tremendous creative power.”
Michael Wolfson
Chief Creative, AOL
“Gary brought a creative spark to almost all projects underway – moving
research prototypes to full service concepts.”
Stu Gaines
VP Advanced Development, AT&T Labs
“Gary's ability to get to the core strategic needs of teams is what makes
him invaluable.”
Marc Hacker
Guru, Rockwell Group
Zamchick Group, L.L.C. Proprietary & Confidential November 1, 2009
19. Gary Zamchick, President
Zamchick Group, L.L.C.
info@zamchickgroup.com
201-213-0709
Credit: Teams at AT&T Labs Research, IBM Center for Advanced Learning, & images from work with Rockwell Group (2005-’08)
Zamchick Group, L.L.C. Proprietary & Confidential November 1, 2009
