The document discusses emerging trends in fashion technology, including lightweight, multi-functional clothing made from new fibers, programmable clothes, 3D printed dresses, garments that change color, and clothes that integrate social media connectivity. It envisions a future of sustainable, customized fashion produced through technologies like bioprinting, virtual dressing rooms using body scanners, and open design platforms. Challenges include high connectivity potentially causing burnout while opportunities involve new levels of personalization and constant access to the latest styles.

1. Techno-Chic
MDH Muenchen
Modedesign 1011, W2012
Anna Backer, Michelle Dowery, Nathalie
Schenkel, Christine Braeu

2. The Scenario
• lightweight living
• Multi-functional products
• Connected world, wide accessibility
• fast-paced, cheap fashion that does not
stress the environment
• fabrics made from new high-tech, low-
impact fibers
• programmable clothes
2

3. Video: „Video Dresses“ by Hussein Chalayan
Link:
http://www.youtube.com/watch?v=U_Tm_w5aODE 3

4. • clothes via 3-D body scanners
• virtual dressing room
• biodegradable, non toxic and
can be sprayed on
• Recyclable clothes
• “cradle to cradle”
• Crowd-sourcing fashion
4

5. „Virtual dressing room“ in a fashion store
5

6. • Mature generation
predominates
• movement of global
balance of wealth and
power
• China- no longer a
country for low-wage,
but known for equality
and development
• Chinese brands on
the rise
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7. Couture from a can
• Since 1995 the
Spanish fashion
designer Manuel
Torres is working on a
new way of producing
textiles in the future
• textile can be easily
sprayed onto the
body or any other
surface
7

8. Textile sprayed on a chair 8

9. • spray consists of a
solvent of short fibers
and polymers
• instant non-woven
material through
cross-linking
9

10. • colors can be
modified
• can be
washed and
worn again
• possibilities for
personalized
fashion
10

11. 3- D Printer
• technology since 1986
• mostly used in the
automobile industry for
prototypes
• Today utilized for
medical implants,
individually-designed
football shoes,
jewellery, lampshades,
racing car parts, solid-
state batteries
11

12. Jewelry made from a 3-D printer 12

13. How it works:
• Printer, the special ink
and a typical design
program to create a
model of an object
are needed
• develops a three-
dimensional replica
13

14. • Can be used with a range of different
materials for the objects such as plastic,
powder, metal and even chocolate
• requires less raw materials than traditional
production
• can also build complex ready-made
objects 14

15. • Possibility of
personalization
• Technological
haute couture
fashion of Iris
van Herpen -
noted for her use
of 3D printing
15

16. • designed each
piece with
Photoshop and
translated it into
a 3D object
• Printing these
dresses lasted
almost a whole
week
16

17. 3-D printed dress in detail 17

18. 3-D printed dress
by Iris van Herpen
18

19. 3-D printed top
By Iris van Herpen
19

20. Chameleon Fashion
• Angel Chang working
with innovative
materials such as
color- changing prints,
light-up fabrics and
self- heating linings
20

21. • Pleated tunic of
spring/summer
collection 2007
changes color
• Other prints
appear in
sunlight
21

22. 22

23. Video: „Chameleon Fashion“ by Angel Chang
Link: http://www.youtube.com/watch?v=deNL-BSnNHw
23

24. Electricity Generating Textiles
• electricity by weaving tiny wires into a
garment
• wires produce power by being rustled,
stretched or ruffled by a light breeze
• normal fibers of a garment are covered
with nanowires which are made out of zinc
oxide
24

25. • 50 nanometers in diameter
• could produce 80 milliwatts of electricity on
one square meter of fabric
• would be enough energy to recharge a
portable music player
25

26. Social networking garments
• Designer Jennifer
Darmour is working
with wearable
technology
• Garment connects
wirelessly to
Facebook or any
other social
network
26

27. • keeps in touch
with friends by
only using normal
gestures
• integrated into
the shoulder part
• can provide a
“tapping” feeling
to let you know
when someone
has sent you a
message or a
comment
27

28. Jennifer Darmour‘s social networking garments 28

29. Video: campaign „social networking garments“ by
Jennifer Darmour
Link: http://www.electricfoxy.com/projects/ping/ 29

30. Brand- Requirement for success
Labels…
• had to give attention to serious risks in the
past
• had to respond to them strategically
• had to seize the rich opportunities they
presented
• had to look out for unexpected competition
while developing own skills for the new
world
30

31. • totally new challenges
• well-known brands have
disappeared
 unable to adapt fast-enough
• A successful brand in 2025 has
always been in the right place in
the right time
• keeping pace with the latest
relevant trends and
modernizations
31

32. • general public is highly intertwined,
connected and has a new sort of
awareness and knowledge
• a prosperous brand must be creative
• difficult to keep a loyal consumer base
32

33. • Financial incentives: discount offerings
• style incentives: day-by-day outfit
suggestions  used to maintain the attention
of the consumers
• labels which purchase and supply methods
adapt best to the conditions of the constant
changing world
 succeed in business
• offer the consumer to always be connected
and online with garments
33

34. Collection
• Spring/Summer collection for 2025
• Six pieces
• four outfits
• Garments in which social networking
technology is integrated
• The pieces can be manipulated
34

35. Color palette
35

36. Color palette
36

37. Color palette
37

38. Color palette
38

39. Color palette
39

40. (BANDS FASTENED BY MAGNETS)
Color palette
40

41. ADVANTAGES OF SCENARIO:
+ healthier and
wealthier society
 Increase of
consumption
+ ultra-high-tech
 Cheaper and
faster provision
 New possibilities
 A greater range of
offerings
+ Always up-to-date
41

42. + Highly connected
 Access to endless
mass of information
+ Emphasis on
sustainability
 No anxiety of
toxics
 reuse: Re-
processable,
reusable,
biodegradable
 No waste
42

43. disadvantages OF SCENARIO:
- Highly connected
 Overload of stimuli
- Fast-paced world
 Individual: Burn-out
 Business : Bankrupt
 Countries: Extreme poverty
43

44. - High levels of automation
 Crippling unemployment
- Rapid growth of cities
 Provisioning limited
 Hastily constructed suburbs
 Blackouts and water shortages
44

45. Sources
• http://www.fabricanltd.com/technology.php
• http://www.economist.com/node/18114221
• http://www.irisvanherpen.com/site/collections/escapism-couture
• http://www.angelchang.com/Page_Collection_3.html
• http://www.foxnews.com/story/0,2933,330615,00.html
• http://www.electricfoxy.com/ping/
• http://inspirationgreen.com/assets/images/Clothes/Sr.%20Amor.jpg
• http://www.fashionisingpictures.net/streetstyle/TechnoChicLourdes6.jpg
• http://van-de-fashion.blogspot.de/2010_07_18_arch
• ive.html
• http://www.3ders.org/images/solidoodle-3-3d-printer-4.jpg
• http://tiptoebutterfly.blogspot.de/2010_07_01_archive.html
• http://profimasking.files.wordpress.com/2011/07/eyemagnet-virtual-fitting-room-motion-
detection-1.jpg
• http://www.youtube.com/watch?v=U_Tm_w5aODE
• http://photos.techfieber.de/wp-content/uploads/2012/07/nervous-system-3d-druck-
schmuck.jpg
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46. Thank you for
your attention
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