IMC 2017 Apprentice Challenge #1

1. ZAAP

3. CRYSTAL HEAD -
AURORA
Zana Krasniqi
Aida Hoxha
Alexandros Perperis
Panos Bozis

4. Backround Information
 Created in Canada
 Released in August 2015
 Five times distilled and filtered seven
times
 Three of the filtrations pass through
layers of Herkimer diamonds
Aurora has been awarded
a GOLD medal at San Francisco
Worlds Spirits Competition 2016

5. Physical Materials
 Uses Bruni Glass (premium glass
packaging)
 Contains pieces of crystal
 Box made out of carton

6. Design and Shape
 Shaped as a human skull
 Detailed cues
 Iridescent metalized version of the iconic
skull bottle

7. Use of color
 Clear
 Reflection of colors inside – a variety of
colors to provide spectacular visual
experience

8. Labelling
 Aurora - a natural electrical phenomenon characterized by the
appearance of streamers of reddish or greenish light in the sky,
especially near the northern or southern magnetic pole.

9. Packaging size
 700 mL bottle
 Black carton
 Skull on the side

10. •Packaging draws customer attention
•It creates feelings of excitement, self recognition.
•Unique