YYTrust aims to create an e-media platform to share content about social business. It will include YYTube, a web portal, and a virtual museum chronicling Muhammad Yunus. YYTube has already livestreamed events and conferences, archived 600+ videos, and received over 100,000 views. The proposed e-media platform would develop IPTV for education and health, live event broadcasting, and a global video conferencing studio. It will be launched in phases from 2012-2015, pending regulatory approval and funding.

1. Yunus & Youth TrustYunus & Youth Trust
(YYTrust)(YYTrust)
E-Media as a Social BusinessE-Media as a Social Business
GOLAM MOSTOFA ANSARI
Bangladesh

2. Brief Architecture of E-Media
YYTrust
Social
Business
Social
Business
Social
Service
Social
Service
Commercial
Service
Commercial
Service
YYTube
Web Portal
Yunus Museum
E-Media
Copyright © 2011 [Golam Mostofa Ansari]. All Rights Reserved.

3. The Vision of YYTrust
• Create the e-media platform based on our
experience of YYTube (2011)
• Gather and share the content of Social Business (SB)
activities to SB practitioners, researchers and the
youths
• Run as a Social Business
• Create the e-media platform based on our
experience of YYTube (2011)
• Gather and share the content of Social Business (SB)
activities to SB practitioners, researchers and the
youths
• Run as a Social Business
Copyright © 2011 [Golam Mostofa Ansari]. All Rights Reserved.

4. To create a platform for
all to watch live TV, live
events broadcasting and
on demand video. This
will fulfill the vision of
social leaders and give
the video information to
everyone.
Copyright © 2011 [Golam Mostofa Ansari]. All Rights Reserved.
Services in Brief

5. The web portal will
serve as an hub for
collecting and
distributing all Social
Business related ideas
and insights.
Copyright © 2011 [Golam Mostofa Ansari]. All Rights Reserved.
Services in Brief (Contd.)

6. Services in Brief (Contd.)
Museum of Dr.
Muhammad Yunus’
global footprint and his
philosophy and initiatives
to remove poverty, will
be chronicled in the
virtual world (i.e.:
second life) to the
Present and Future
Generations.
Copyright © 2011 [Golam Mostofa Ansari]. All Rights Reserved.

7. Copyright © 2011 [Golam Mostofa Ansari]. All Rights Reserved.

8. Current Activities
• www.yytube.net
• Running a Social Business IPTV
• Feeding news & info on Social Business through the
website
• Live Broadcasting & archiving SB activities
• Video Conference (point-to-point)
• www.yytube.net
• Running a Social Business IPTV
• Feeding news & info on Social Business through the
website
• Live Broadcasting & archiving SB activities
• Video Conference (point-to-point)
Copyright © 2011 [Golam Mostofa Ansari]. All Rights Reserved.

9. YYTube Experience
• Live broadcast of Social Business Day 2011 from Dhaka
• Several Video Conferences on Microcredit & Social
Business through out the year 2011
• Website (www.yytube.net) development and
maintenance. (from May 4, 2011).
• Video archiving about 600 videos (Collection of 2011)
• About 110,760 hits in YYTube till Oct 2011
• Live broadcast of Social Business Day 2011 from Dhaka
• Several Video Conferences on Microcredit & Social
Business through out the year 2011
• Website (www.yytube.net) development and
maintenance. (from May 4, 2011).
• Video archiving about 600 videos (Collection of 2011)
• About 110,760 hits in YYTube till Oct 2011
• Domains for E-media: yytrust.org; yytube.net and yytube.org• Domains for E-media: yytrust.org; yytube.net and yytube.org
Copyright © 2011 [Golam Mostofa Ansari]. All Rights Reserved.

10. Policy Issues
• IPTV:
– The guideline for IPTV is still in process by BTRC (Bangladesh
Telecommunication & Regulatory Commission)
– Some countries are running IPTV following respective
Government’s guidelines
• Conference Studio:
– Permission is mandatory for every video conference from BTRC
– We can setup a Conference Switching System in Bangladesh
• Develop policies for YYTrust and all its entities (YYTube,
Web Portal & Yunus Museum)
Copyright © 2011 [Golam Mostofa Ansari]. All Rights Reserved.

11. Technical Issues
• IPTV:
– To develop Platform independent IPTV to reach commoners
• Yunus Museum:
– To collect and develop all types of contents (i.e. Full Biography,
Books, Speech, Photos, Videos, Documentary)
– To design and develop a Museum Application for virtual world
• Building and developing a full functional Web Portal
• Setting up the state of art Broadcasting & Conference
system
Copyright © 2011 [Golam Mostofa Ansari]. All Rights Reserved.

12. Organizational Structure
TV Contents
Finance
SB Contents
Services
Copyright © 2011 [Golam Mostofa Ansari]. All Rights Reserved.

13. Budget for E-Media
• YYTube
• IPTV
• Live Event Broadcast
• Video Conference Switching system & Studio
• Web Portal
• Yunus Museum
• Web Navigated Museum & 3D Virtual Museum
• Setup cost for e-media platform (Hardware, Software and
Deployment): TBD
• Running cost: TBD
Copyright © 2011 [Golam Mostofa Ansari]. All Rights Reserved.

14. Development Road Map
• Phase 1: (January 2012 – December 2013)
– IPTV – for Social Business; Education/Health
– Live Broadcast Service
– Web Portal for Social Business
– Yunus Museum (Web Navigated)
• Phase 2: (January 2014 – December 2015)
– Global Video Conference Studio
– Re-Broadcasting Commercial TV Channels
– Yunus Museum (3D)
Copyright © 2011 [Golam Mostofa Ansari]. All Rights Reserved.

15. Action Items
– Survey on policy issues, current patents etc
– Fund arrangement
– Establish the company (e.g. “YYTrust”)
– Content sharing agreement with partners
– Details survey on cutting-edge technologies
– Fund estimation, Procurement, Testing,
Deployment
– Execute E-Media platform & service start
 Timeline : Approx. two years
Copyright © 2011 [Golam Mostofa Ansari]. All Rights Reserved.

16. Thank You
Copyright © 2011 [Golam Mostofa Ansari]. All Rights Reserved.