Phase 1 of the idea challenge involves setting up the challenge. This includes defining goals, splitting the goals into manageable subquestions, and broadcasting the challenge to a private community on yutongo.com as well as a public community on yutongo.com through email, social media, and ads. Phase 2 involves crowdsourcing creative content by having participants submit idea fragments in categories such as "Google" and "Bedtime Stories", which are then merged into complete ideas by other participants. Phase 3 involves evaluating and managing the ideas that emerged from Phase 2. This includes sorting, selecting, and organizing the top ideas as well as searching for ways to improve them.

1. Phase 1: Setup of an Idea Challenge
To private community of
Example customer on yutongo.com
• 20 innovators
• From Turkey, To public community of
Argentinia, Pakistan, yutongo.com
USA, India,
Switzerland etc. And to: email, facebook,
• 5 US$ / 10 min twitter, facebook ads
Define goals Split to manageable Define your
Broadcast
sub questions community

2. Phase 2: Crowdsource the creative content
«Scan», «Health»,
«Biking», «Bedtime
stories», «languages»,
«Reading», «Kids»,
«Google», «Doctor»,
«Learn», «Photo», «Text
to speech», «Travel»
Idea «Google Bedtime Story Reading»
This app from Google reads bedtime stories from
Google Books through text to speech to my kids before
bedtime or on the run while travelling in the family
car.
Collect Merge Idea
Idea Fragments Fragments to ideas
Average number with 50 participants Average number with 50 participants
2’000 Idea Fragments 500 Complete Ideas

3. Phase 2: Evaluate and manage ideas
Idea «Google Story Reading»
This App from Google reads bedtime
stories from Google Books through
text to speech to my kids before
bedtime or on the run while travelling
in the family car.
Idea «Health Photo App»
I make a picture of my skin when I
am worried and send it to the app.
The app is from my health
insurance and it says if I have to
go to the doctor.
Evaluation of ideas Search, sort, select
form merging & manage ideas

4. What changes?
• Irrelevant who contributes a creative thought
• Impossible to define a «winner»
• Pay micro salary instead of prizes (it’s not a contest)
• Collective creative intelligence outperforms single talents
• Democratization of creativity
yutongo revolutionizes the way we innovate