SlideShare a Scribd company logo
influencing & predicting,
  Project is an
experiment behavior & interactions
        in:




     using:
         • mobile, proximity & bluetooth technology,

         •   social networks, collective intelligence
         •   predictive analytics, data informatics
         •   gamification & game theory.

                                      CSE485 Computer Science Capstone
Fast Forward

      How will this work (and why) …
Crowds,
Individual & Collective Behavior
Game Theory


      aka   “Gamification”
Decision Theory
    ???




                  Game Theory
Game Theory
Game Theory
Game Theory
Behavior &
“Collective Intelligence”
Incentives / rewards




    penalties
Using
incentives,
rules, payoffs,
consequences
for …                     a social lubricant
                     syncing shared goals
                              ad hoc teams
                      ad hoc (social) goals
                       directing individual,
                  team and crowd behavior
Points
     Status
                                                location




                Badge

                                    @Tweet




       #Group




Listening, Monitoring & Measuring
Mission Control




               http://www.symposiumc6.com/images/bio/details/DIETZhansen_big.jpg




          Monitor and control
Predicting …
In a nutshell …
                          Your phone   detects other players nearby

            You are given challenges ortasks to interact in some way
                           You receive ‘payoffs’ or ‘penalties’


  We   monitor the behavior on a real time dashboard.

                We   adjust the incentives & rules real time,

And can   change or predict the behavior of individuals & crowds
Building / Executing
Expected  Skillsets
to to learn, or acquire.
                                                         search, tools, apps


                                               ?? web-based, native?


    General Coding                    Social Network Tech (api’s)




                    Data Visualizations, Predictive Analytics



                Documentation, Planning, Organization,
                 Communications, Writing, Presenting
Initial Steps …

                    1-2 Months




                                          Semester
                                           Spring
                    1-2 Months



                    2-3 Months



                            2-3 Months
Summer/ Fall
 Semester




                            1 -2 Months
Thanks !

CJ Cornell     @cjcornell
CJ Cornell

      engineering   12 startups
      software      investor
      media         academic
      television    author

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Asu capstone briefing 1 18-2012-final

Editor's Notes

  1. Game theory is the branch of decision theory concerned with interdependent decisions.The problems of interest involve multiple participants, each of whom has individualobjectives related to a common system or shared resources. Because game theory arosefrom the analysis of competitive scenarios, the problems are called games and theparticipants are called players. But these techniques apply to more than just sport, and arenot even limited to competitive situations. In short, game theory deals with any problemin which each player.s strategy depends on what the other players
  2. Game theory is the branch of decision theory concerned with interdependent decisions.The problems of interest involve multiple participants, each of whom has individualobjectives related to a common system or shared resources. Because game theory arosefrom the analysis of competitive scenarios, the problems are called games and theparticipants are called players. But these techniques apply to more than just sport, and arenot even limited to competitive situations. In short, game theory deals with any problemin which each player.s strategy depends on what the other players
  3. Illustration cooperate vs compete.C