YouTube Edu is an app designed for educational discovery through carefully curated playlists on various subjects. It allows students, instructors, institutions, publishers, and content creators to connect and interact through educational videos and assessments. Some key features include offline access to videos, recommendations based on interests, and analytics on video engagement and assessment results. The app aims to beat competitors by connecting all parts of the educational community on one platform and allowing interactive learning through simulations.

1. YouTube EDUBy: Paula Iborra
General Assembly
Product Management
November, 2015
A better way to waste time on YouTube

2. What is it?
YouTube Edu is an app designed for educational discovery at
home, on the go, or in the classroom.
With the YouTube Edu app you can select from an endless list
of carefully curated playlists designed by a subject matter
expert to help students grasp those tough concepts.

3. Who is it for?
Basically anyone who wants
to learn or teach some
stuff:
Students
Instructors
Institutions
Publishers
Content Creators

4. What else does it do?
Connects content creators with
institutions.
Allows students to be more
interactive with the content.
Instructors can connect these
playlists to online assessment.
Publishers can host their content
there and link out from videos
to their ebooks.
Offline access to videos.
Lets content creators know what
is and isn’t working about
their videos.
Recommends videos and playlists
based on your topic of
interest.

5. Students and professors may
feel more comfortable
watching videos on their
computers.
Publisher’s may not want to
host their content on
YouTube.
Incorporating interactive
simulations may prove a very
difficult and glitchy task.
What are the
risks?

6. How are you going to make cash-money?
Key Partners:
Khan Academy (potential)
Apple App store
Google Play app store
Revenue:
Ad generated revenue

7. Main Competitors

8. Academic Earth Dedicated to more long-form lecture videos.
Brighstorm Focused on Math, Science, English, SAT & ACT.
Coursera Online courses, more than just video.
iTunes U Only available for mac products.
Khan Academy Online courses, more than just video.
Who are these people?Who are these people?

9. How are we going to beat them?
By connecting students, professors, content creators and
publishers together via on giant platform.
By letting students interact with the videos, like
manipulate a simulation.
By reaching out to a global market that is at YouTube’s
fingertips.
By working with top experts, and curating only the most
accurate, useful videos out there.

10. Metrics
App downloads
Self-explanatory
Audience retention
How well your video keeps its
audience; average view duration.
Engagement reports
Know which video has most total
watch times.
Assessment results
How well students do in the
assessment after watching
videos.

11. Storyboard?