This document discusses how YouTube can be used to promote people, products, brands and services. It provides examples of YouTube stars Charice Pempengco and Bethany Mota. Bethany Mota has over 7.6 million subscribers on YouTube and has partnered with Aeropostale to launch her own clothing line called "Motavator". The partnership helped Aeropostale attract Bethany Mota's large fan base and increased traffic to their stores. Aeropostale accelerated the closure of underperforming stores in 2013 to reduce costs and offset declining revenue.