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YOUTUBE
as New Sensation
Seo, You Jung
Kate
PUBLISH A51
YOUTUBE?
• Youtube can be a way of promoting
people, product, brand, services, etc.
Promote and advertise
Youtuber starProduct
Charice Pempengco
• Her single Pyramid with singer
Iyaz topped the Billboard Dance
chart at #1. Her album sales
during its first week landed her
in the #8 spot on the US
Billboard Hot 200 chart, making
her the first ever Asian artist in
history to enter the Billboard
top 10.
• Now, she is active as an
entertainer in the Philippines
and United States.
Bethany Mota
• 7.6 Million Subscribers
• 300 million video views
• Currently performing in
“Dancing with the stars”
• Revealed her song
• “Need you right now”
Aeropostale
• Has her own clothing and
jewelry line in Aeropostale,
called “Motavator”
• Christine Miller, an Aéropostale
executive, began with Mota’s
appearance at several
Aeropostale events; as
hundreds and hundreds of
Mota fans turned up at these
co-branded events,
Aeropostale saw an advantage
in working with her.
Aeropostale
• Promotion video reached over
3 millions view
• In addition to promoting her
clothing line, Mota has also
been featured in profiles from
several major outlets and, has
made Aeropostale a more
attractive option for potential
buyers
Bethany Mota
Bethany Mota
• Half way through fiscal 2013, A
eropostale accelerated its unde
r-performing store closures to
reduce its operating expenses
• offsetting impact on the comp
any’s revenue decline.
References
• http://www.imdb.com/name/nm29521
08/bio
• http://www.businessinsider.com.au/hau
l-teenage-youtube-shopping-star-
bethany-mota-2014-1
• http://www.youtube.com

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