YouTube is the world's largest video sharing website where users can watch professionally produced and user-generated videos on nearly any subject. Businesses can create YouTube channels to advertise products/services, drive traffic to their website, and visually showcase what they do to increase the likelihood of sales. Creating a channel is easy - sign up, upload videos, and subscribe to other channels. With 1/3 of Americans on YouTube daily due to vast content, it's a great way for businesses to reach their target audiences.