The document discusses the increase in petrol prices in India from May 23rd-24th, 2012. It provides statistics on India's population and internet users. It then analyzes social media data, finding that discussions increased dramatically when the price hike was announced at midnight. Twitter saw the most discussion at 70%, compared to 26% on Facebook and 3% on traditional media. Word clouds show frequent mentions of terms like "price", "increase", and "Congress". Charts show a major spike in social media volume starting at midnight. The document concludes by discussing social media monitoring and analytics services available from Autumn Services.

1. The Great Indian Petrol Hike
23rd May, 2012 – 24th May, 2012

2. Let’s start with the basics:
Population in India = 1.3 Billion
Internet users in India = 120 Million
Number of conversations witnessed
= 42,935
Approximate figures

3. Then about what was so important to Indians…

4. and what more Indians had to say…

5. Words that were EVERYWHERE
The Word’s that made more Noise on the Social Space :
 Rs.  Increase
 Litre  India
 Government  Dream
 Price  Hike
 Congress  Rollback
 UPA

6. And THIS is when it all happened
The news came out that petrol is going to be
Rs.7.54 more from Midnight
6000
5000 5178
4245
4000
3414
3291
3000 3099
2141 205420051984 2232
2000
1797
1561 1389
1338
1000 976 1074
739 619
433 319
12 14 14 29 21 17 25 18 228 142 390
196 161
0 22
5:00:00
3:00:00
4:00:00
5:00:00
6:00:00
7:00:00
8:00:00
9:00:00
10:00:00
11:00:00
12:00:00
13:00:00
14:00:00
15:00:00
16:00:00
17:00:00
18:00:00
19:00:00
20:00:00
21:00:00
22:00:00
23:00:00
0:00:00
1:00:00
2:00:00
3:00:00
4:00:00
6:00:00
7:00:00
8:00:00
9:00:00
10:00:00
11:00:00
12:00:00
23-May-12 24-May-12

7. And this is WHERE it all happened
Blog &
Comments
Traditional 3%
Media
1%
Facebook
26%
Twitter
70%

8. Look at these if you’re not convinced…

9. And still more if you please

10. If you’re a Twitter fan

11. or if you’re more into facebook

12. or if you’re more into facebook

13. This presentation is based on data analyzed through manual tracking
for the highest possible efficiency and least possibility of error.

14. Autumn Services
Social Media Monitoring & Analytics: Social Media Outreach:
Brand Audit Social Media Consulting and Strategy
Competitor Audit Social Media Campaigns
Influencer Tracking Integrated Online-Offline Campaigns
Social Media Participative Tracking Content Architecture Management
Demographics tracking Website/ Portals
Geography Tracking Creation of Assets -Audio/ Video
Sentiment Analysis
Time and Volume Tracking
Blog Moderation

15. Thank you for your time.
Social Media Monitoring | Social Media Analytics | Social Media Outreach
autumnworldwide.com
email info@autumnworldwide.com
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Langford town,
Bangalore - 560025
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