TotalYouthResearch.com: Youth Trends Presentation 2015

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This document presents 33 youth megatrends for 2015 from a presentation by Graham Brown of TotalYouthResearch. It discusses trends such as preference for accessing rather than owning items, the importance of analog communication, asynchronicity in youth hyperconnectivity, the youth attention economy where attention is the biggest marketing cost, the shift from branding to brand experiences that make youth feel something, and the influence of youth opinions on brands. The presentation encourages sharing insights on the trends and joining the newsletter to download the full presentation.

YOUTH MEGATRENDS
2015
flickr © nestorlacle www.TotalYouthResearch.com
33 PART 1/3
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Don’t forget to
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Check out how you can
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FREE on the last slide
Graham Brown
TotalYouthResearch

flickr © missyho www.TotalYouthResearch.com
are you ready
for the shift?

flickr © kk www.TotalYouthResearch.com
or will you get left behind?

because here
comes...
www.TotalYouthResearch.com

..the 33 youth
megatrends
of 2015
www.TotalYouthResearch.com

flickr © pascalmarmaris www.TotalYouthResearch.com
an insight into the mind of the
next generation

CLICK TO
DOWNLOAD
Join my youth trends newsletter
today and download part 1 as a
PDF FREE
www.TotalYouthResearch.com

flickr © virtue-arts www.TotalYouthResearch.com
#1 access vs ownership

this generation
doesn’t want to
own it all
www.TotalYouthResearch.com

http://www.google.com/trends/explore#q=carsharing
interest in carsharing grows
www.TotalYouthResearch.com

http://www.google.com/trends/explore#q=car%20insurance
interest in car insurance declines
www.TotalYouthResearch.com

flickr © norai-koeln www.TotalYouthResearch.com
#2 analog by design

the digital native
is a myth
www.TotalYouthResearch.com

analog is primary communication
flickr © macabrephotograher www.TotalYouthResearch.com

flickr © brlnpics123 www.TotalYouthResearch.com
#3 asynchronicity

hyperconnected
www.TotalYouthResearch.com

always connected or connecting
www.TotalYouthResearch.com

The Average American
sees
170,000
marketing messages
by her 17th birthday
flickr © jonathan-grado www.TotalYouthResearch.com
#4 the youth attention economy

forget about
awareness
www.TotalYouthResearch.com

In youth marketing today...
ATTENTION
is
your
biggest
COST
flickr © hervoices www.TotalYouthResearch.com

Agree, disagree, find something
interesting? Share and tweet using
#33youth

flickr © kaizat www.TotalYouthResearch.com
#6 dark social

a whole world of social off
your marketing radar
www.TotalYouthResearch.com

http://www.google.com/trends/explore#q=snapchat
google search: Snapchat
www.TotalYouthResearch.com

flickr © meralcrifasi www.TotalYouthResearch.com
#7 the disconnected generation

less connected than
you think
www.TotalYouthResearch.com

this is generation lonely
www.TotalYouthResearch.com

flickr © renneville www.TotalYouthResearch.com
#8 emotion and logic

listening to youth is a
waste of time
www.TotalYouthResearch.com

Youth buy on EMOTION
and justify with LOGIC
flickr © melle_oh www.TotalYouthResearch.com

flickr © lizhaslam www.TotalYouthResearch.com
#9 the end of segmentation

traditional models of
segmentation are falling
apart
www.TotalYouthResearch.com

www.TotalYouthResearch.com
K-Pop arrives in France

flickr © martinaphotography www.TotalYouthResearch.com
#10 fandoms

they’re all nerds now
www.TotalYouthResearch.com

http://www.google.com/trends/explore#q=fanfic
google search: Fanfic
www.TotalYouthResearch.com

flickr © pedrosimoes7 www.TotalYouthResearch.com
#11 influence

95%
of youth marketing
is just a BLUR
flickr © frosch50 www.TotalYouthResearch.com

Did you enjoy that?
I hope you got some ideas
and inspiration from my
presentation
Please SHARE and LIKE
this presentation to
inspire more people
Graham Brown
TotalYouthResearch

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TotalYouthResearch.com: Youth Trends Presentation 2015

2. Thanks for checking out my presentation Don’t forget to LIKE & SHARE Check out how you can get this PRESENTATION FREE on the last slide Graham Brown TotalYouthResearch

5. because here comes... www.TotalYouthResearch.com

6. ..the 33 youth megatrends of 2015 www.TotalYouthResearch.com

8. CLICK TO DOWNLOAD Join my youth trends newsletter today and download part 1 as a PDF FREE www.TotalYouthResearch.com

9. www.TotalYouthResearch.com featured in this presentation: 1. Access vs Ownership 7. The Disconnected Generation 2. Analog by Design 8. Emotion and Logic 3. Asynchronicity 9. The End of Segmentation 4. The Youth Attention Economy 10. Fandoms 5. Brand Experience 11. Influence 6. Dark Social

11. this generation doesn’t want to own it all www.TotalYouthResearch.com

12. http://www.google.com/trends/explore#q=carsharing interest in carsharing grows www.TotalYouthResearch.com

13. http://www.google.com/trends/explore#q=car%20insurance interest in car insurance declines www.TotalYouthResearch.com

15. the digital native is a myth www.TotalYouthResearch.com

18. hyperconnected www.TotalYouthResearch.com

19. always connected or connecting www.TotalYouthResearch.com

20. The Average American sees 170,000 marketing messages by her 17th birthday flickr © jonathan-grado www.TotalYouthResearch.com #4 the youth attention economy

21. forget about awareness www.TotalYouthResearch.com

24. goodbye branding hello brand experience www.TotalYouthResearch.com

25. Youth will soon forget what your brand said but they’ll always remember how you made them FEEL flickr © instantvantage www.TotalYouthResearch.com

26. Agree, disagree, find something interesting? Share and tweet using #33youth

28. a whole world of social off your marketing radar www.TotalYouthResearch.com

29. http://www.google.com/trends/explore#q=snapchat google search: Snapchat www.TotalYouthResearch.com

31. less connected than you think www.TotalYouthResearch.com

32. this is generation lonely www.TotalYouthResearch.com

33. CLICK TO DOWNLOAD Join my youth trends newsletter today and download part 1 as a PDF FREE www.TotalYouthResearch.com

35. listening to youth is a waste of time www.TotalYouthResearch.com

38. traditional models of segmentation are falling apart www.TotalYouthResearch.com

39. www.TotalYouthResearch.com K-Pop arrives in France

41. they’re all nerds now www.TotalYouthResearch.com

42. www.TotalYouthResearch.com

43. http://www.google.com/trends/explore#q=fanfic google search: Fanfic www.TotalYouthResearch.com

45. your brand story doesn’t matter any more www.TotalYouthResearch.com

48. Did you enjoy that? I hope you got some ideas and inspiration from my presentation Please SHARE and LIKE this presentation to inspire more people Graham Brown TotalYouthResearch

49. Agree, disagree, find something interesting? Share and tweet using #33youth

50. CLICK TO DOWNLOAD Join my youth trends newsletter today and download part 1 as a PDF FREE www.TotalYouthResearch.com

TotalYouthResearch.com: Youth Trends Presentation 2015

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