Using Snapchat to Reach Library Patrons: Part 2 Additional Resources (April 2018)

1. Additional Resources
 Slide 2: There is a workaround for the Amazon Fire tablet: http://firetabhelp.com/get-
snapchat-on-kindle-fire-tablet/, http://spinyourfire.com/snapchat-for-fire-phone/
 Slide 3: Padlet from Shannon McClintock Miller:
https://padlet.com/shannonmmiller/snapchatlibraryandedideas
 Slide 27:
o UofMichigan webpage: U of Michigan-
https://socialmedia.umich.edu/blog/show-us-your-best-selfie-uofmichigan-joins-
snapchat/
o Sticker Mule: https://www.stickermule.com/
 Slide 28:
o https://techcrunch.com/2017/01/31/website-snapcodes/
o https://superlibrarymarketing.com/2017/07/24/now-is-the-time-for-your-
library-to-get-back-to-snapchat/
 Slide 29:
o https://www.macrumors.com/2018/04/03/snapchat-group-video-chat-
mentions/
o https://techcrunch.com/2018/03/08/snapchat-finally-adds-mention-tagging/
o https://blog.hootsuite.com/guide-perfect-snapchat-story/
o Video resource: https://www.youtube.com/watch?time_continue=7&v=LGa-
XPytPvk
o https://librarianenumerations.wordpress.com/2017/01/13/snapchat-in-the-
library-librarians-master-an-app-to-reach-millennials-ala-extended-article-
version/
 Slide 31:
o https://librarianenumerations.wordpress.com/2017/01/13/snapchat-in-the-
library-librarians-master-an-app-to-reach-millennials-ala-extended-article-
version/
o https://naomibates.blogspot.ch/2017/02/15-ways-to-use-snapchat-and-
library.html
o Behind the Scenes- You could do before and after snaps (this could be especially
effective in makerspaces)
 Slide 32:
o https://www.recode.net/2017/11/29/16711916/snapchat-redesign-how-to-use-
it
o https://www.youtube.com/watch?v=yvIJLmhqmjk
o Creating a Geofilter: https://www.theverge.com/2017/6/28/15886612/design-
custom-snapchat-filters-from-phone-creative-studio
o https://www.eventbrite.co.uk/blog/use-snapchat-for-event-marketing-ds00/
 Slide 35:

2. o Video resource from Bustle- https://www.youtube.com/watch?v=-q3_OcubLH0
(they do a good job of explaining what’s going on w/ text (helps with closed
captioning)
o Share books at other branches that patrons can request
o Tips
 When posting a video make sure that you’re in a quiet area where you
won’t get interrupted, the background is aesthetically pleasing like
bookshelves
 Keep track of the books you talk about so you don’t repeat any
(especially helpful when you have someone new takeover the account)
 You can create a script of what you want to say on your computer
 Librarian Alanna Graves recommends taking a still photo of the book
cover if you’re doing a book chat so students can take a screenshot
 Slide 37: A hint at a surprise guest (https://www.eventbrite.co.uk/blog/event-
marketing-snapchat-ds00/)
 Slide 38: http://www.teenlibrariantoolbox.com/2017/10/using-snapchat-to-engage-
teens-at-the-library/
 Slide 40:
o Video resource: Refinery29 https://www.youtube.com/watch?v=qwhtUKzlPTc
(good example of stickers/emoji in a snap story, also fun and quirky)
 You could do something like this with teachers/librarians in your library
o Social media strategist I interviewed revealed that they retain 100% of their
audience at 1 ½ seconds, 90% at 10 seconds, 80% at 25 seconds, 60% at 46
seconds, 40% at 110 seconds, and then it levels out dramatically. Based on that
data he revealed that “basically if you’re able to keep someone past 110
seconds, you can keep them infinitely.” With that in mind his team tries to
“frontload” their videos with priority messaging, but do not shy away from
longer videos because they still have an audience for that format.
 41: https://blog.hootsuite.com/snapchat-analytics/