This document provides tips for common mistakes that can make you look older, along with advice on how to avoid them. Some key mistakes highlighted include using too much blush in the wrong areas, wearing thick foundation that settles in lines, excessive bronzer or shimmer that enhances lines, too much concealer under the eyes, thick mascara on lower lashes, dark lipstick that makes lips look thinner, and thick black eyeliner that is harsh. The document recommends techniques like placing blush higher on cheekbones and sweeping up, using a sheer liquid foundation, applying bronzer in a "C" shape, using a thin layer of concealer only where needed under eyes, lining only 1/3 of the upper l

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URBANISTA IMAGE CONSULTING LLP
Mistakes That Are Making You Look Older

3. "Confidence is a habit that can be developed by
acting as if you already had the confidence you
desire to have”
Enhance

4.  Never skip blush ‘coz nothing looks more refreshingly fresh
than a flushed glow.
 You ‘re probably used to smiling when applying blush, which is
a pro technique, but unfortunately, it only works when you’re
young.
 As your skin starts losing its firmness, you need to start using a
different technique.
 Instead of faking a smile on your cheeks to apply your
blush, just use it on on the highest point of your
cheekbone and sweep it upwards towards your temples
using a large brush.
 Make sure to use rosy shades that look natural instead
of high-octane pinks that make you look clownish.
Don’t Rush With The Blush

5.  Getting carried away with a foundation that is too
thick, will make it settle into fine lines and cause
your skin to look super dull and old.
 Try a sheer-liquid foundation instead of a
‘matte’ or ‘long-lasting’ one and only blend
it on areas where you need it.
 Make sure your skin is regularly exfoliated
and moisturized since dry skin can make
your foundation look patchy.
OD-ing On Foundation

6.  Too much shimmer can enhance fine lines and
applying it to your whole face can age you
instantly.
 Friendly tip: Always remember that
bronzer should be applied in a ‘C’- on
the temples, along your cheekbones and
end right under them.
 This will sharpen your features and give
you a gorgeous, dewy glow.
Excess Bronzer

7.  Dark circles are a beauty problem we all face, even if you
are blessed with fabulous skin.
 This area is very delicate and the skin very thin, a thick
concealer may cover up the shadows but will play up the
fine lines.
 Apply only a thin layer of concealer with a makeup brush
and only on the darkest areas.
 A highlighter pen is also a fantastic idea to try on
the area instead of an opaque-coloured concealer.
The lighter, the better
Concealer Over-Kill On Your Under-Eyes

8.  Clumpy and thick mascara can instantly
make you look older and is SO unflattering.
 Avoid thick formula mascaras, and it’s best to
not use them on your lower lashes.
 Spidery lower lashes can age you and
also draw attention to under-eye lines.
 Generous amounts of volumizing
mascara on your upper lashes are all
the drama you need.
Mascara On Your Lower Lashes

9.  A fuller pout can make you look more youthful
in an instant, which is why you should avoid
dark lipsticks, especially if you have thinner lips.
 Like any dark colours, their slimming
effects are not so welcome when it comes
to our pucker.
 If you do like a deep shade, don’t wear it
in matte and make sure to apply some
shiny gloss on top to give the illusion of a
plumper pout.
The Danger of Dark Lipstick

10.  Eyeliner is great for adding some drama and
defining your eyes, but thick black liner can
sometimes seem too harsh and enhance signs
of aging like crow’s feet.
 Try lining only a third of your lash line
or use a shade that is softer than black
like brown or grey.
 Use an ear bud or an angled brush to
smudge the line to soften it up and give
your eyes some extra oomph.
Tone Down The Eyeliner

11. IN THE MEDIA

12. Body Language Expert
International Etiquette Expert
Business Protocol
Communication Expert
Personal Branding Expert
 Devoted to inspiring people to be their best version, Sheena Agarwaal founded
Urbanista Image Consulting LLP in 2010.
 Sheena attended Mayo College in Ajmer, Rajasthan.
 Christ College, Bangalore, where she graduated in Human Resource,
 She has done her Post Graduation from Mudra Institute of Communications,
Ahmedabad and specializes in Digital Media and Brand Management.
 Trained by master trainers Carla Mathis, Christina Ong and Lynne Marks,
along with the unparalleled background in the arena of Image Consultancy,
 she is a Neuro Linguistic Practitioner and one of India’s first Reach Certified
Personal Brand Strategist.
• Director Urbanista Image Consulting LLP, REACH Personal Brand
Strategist
Experience
Skills
• Finance Analyst with Goldman Sachs
• Worked with Big Cinemas, Apollo Munich Life Insurance, Shoppers Stop,
IIT Chennai, TiE, Ranjan Narula Associates, Beetle, Bharti Foundation,
Vodafone and GE.
About Sheena Agarwal

13. ABOUT URBANISTA IMAGE CONSUTLING
Established in the year 2010, Urbanista Image Consulting LLP is the renowned Image Consultancy firm
based out of New Delhi, India and was founded by Sheena Agarwal one of India’s first certified Image
Consultant and Reach Personal Brand Strategist.
With the vision to enable people to express their core competence and brand values effectively, Urbanista
Image Consulting works on three broad aspects of Powerful Presence: Appearance, Behaviour and
Communication.
We are committed to positively impacting lives, which in turn leads one to securing better opportunities and
higher recognition and delivering noticeable results for clients - both at an Individual and Corporate level.
An innovator in Image Management, we conduct consultations and workshops for individuals or groups
respectively, on matters related to Executive Presence, Communication Skills, Body Language, Business
Protocol, International Etiquette, Storytelling and Personal Branding.
With a desire to bring internationally acclaimed Master Trainer from across domains to Indian Shores, in April
2014 we hosted Master Trainer Carla Mathis from United States of America in New Delhi, India to train
aspiring Image Consultants and look forward to host many such trainers from across the spectrum in the
near future.
We creatively use the theory of evolution on all our clients that involve not just superficial verbal consultation
but a total involvement and a sensitive approach.
We encourage you to contact us and discuss how to enhance your personal and professional presence.

14. www.facebook.com www.twitter.com www.urbanista.in +91 852 797 8886 Building No 845, Ist Floor,
Ghittorni, New Delhi - 110030
“Image is not about beautification. Its about projection of your purpose, goal
and objective, in life. We help you create a brand that speaks for itself, day
on day!”
~Sheena Agarwal~