Your phone is_you
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1) Smartphones have become essential devices that people carry with them at all times and contain more personal information than any other device. 2) Smartphones can perform many tasks like accessing social media, listening to music, reading books, getting directions, controlling other devices remotely, and monitoring homes. 3) Emerging technologies like mobile wallets, contactless payments, and connected cars will further integrate smartphones into daily life, but challenges remain around securely protecting personal identity and standardizing platforms across devices.
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Smartphones evolved from personal digital assistants and early cellphones that began incorporating computer features and connectivity. The first smartphone, IBM's Simon, debuted in 1992 and could send emails and faxes in addition to making calls. Through the late 1990s, manufacturers released devices that combined PDA and basic cellphone functionality with early operating systems and web browsing. BlackBerry popularized smartphones in the mid-2000s for their enterprise and consumer use. Smartphones are distinguished from basic cellphones by their ability to run third-party applications, access the internet through mobile browsers, and utilize advanced features beyond calling and texting.
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Smartphones are mobile phones that offer additional computing capabilities beyond basic phones. They allow users to install apps and incorporate functions of cameras, PDAs, and more. The IBM Simon introduced touchscreen interaction in 1992. Smartphone sales grew rapidly in 2010, with Android surpassing Symbian as the leading operating system. While smartphones can be distracting or negatively impact social skills, they also enable convenient access to information and educational apps. Their pros and cons are debated.
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The document discusses how mass media and mass marketing structures that have defined consumer connections for over 50 years are declining. It notes that many consumers are now too busy using their smartphones to notice this change. Mobile device usage is rising rapidly and surpassing desktop internet usage. This shift means marketers must understand mobile consumer behavior and choose the best mobile technologies and approaches to reach the right audiences.
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NFCpaper
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Smartphones
This document discusses the history and features of smartphones. It defines a smartphone as a mobile phone that runs on an operating system, can make calls, send texts, access email and the internet, and download apps. The first smartphone was the Simon in 1992. Popular current smartphone operating systems include Android, iOS, Blackberry, Symbian, Windows Phone and Bada. The document also discusses how apps, web access via 3G/4G, and future advancements continue to enhance smartphone capabilities.
Smartphone
The document introduces smartphones, providing their history and key features. It notes that while Martin Cooper invented the smartphone in 1995, the first true smartphone was the Simon Personal Communicator created by IBM in 1992. It describes common smartphone capabilities like calling, messaging, operating systems, cameras and apps. The document outlines major operating systems like Android and iOS and both advantages such as navigation, search and flashlights, and disadvantages including costs, data fees, and potential health risks. It concludes that smartphones are a combination device providing phone, camera, music and more, that are becoming a necessity with their business and entertainment capabilities.
Iconmobile
The document discusses the opportunities for mobile marketing. It notes that by 2012, global mobile ad spending will grow to $6.5 billion. It outlines several mobile solutions from simple text messages to more advanced location-based services and applications. It emphasizes that mobile offers a very personal marketing channel to connect with consumers.
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Mobile marketing is the use of wireless media for content delivery and direct marketing. It is growing rapidly, with worldwide mobile ad spending projected to increase over 600% from 2007 to 2012. Mobile devices are ubiquitous, personal, immediate, local, and multifunctional. They allow new types of location-based and interactive marketing campaigns. Major challenges include cost, complexity across platforms, and potential intrusiveness. For mobile marketing to truly take off, mobile networks need to embrace open platforms and expose their capabilities through APIs to encourage innovative apps.
Smartphones
The document discusses the origins and evolution of smartphones from early devices like the IBM Simon in 1992 to modern touchscreen smartphones running operating systems like Android. It covers aspects of smartphones like their multimedia capabilities, connectivity features, and security challenges. Examples are provided of some of the latest smartphone models and their key specifications.
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Your phone is_you
- 1. Your Phone is You MobiCamp San Antonio
- 3. You always have your phone with you People will miss their phone before they miss their wallet With social media your phone contains more of your information than any other device With network advancements it's hard NOT to be connected Obama pushing for 98% connectivity by 2016
- 4. Smartphones can do so much Social media applications have most usage Facebook leads smartphone apps Pandora accounts for around 20-25% Digital reading has reached critical mass Amazon eBooks sales top physical books You can map your ride or run with your phone You can control your DVR remotely with your phone You can monitor your home with your phone MobiWatcher is one example
- 6. What's coming? Mobile wallets are in the works Most banking applications are pseudo-wallets Starbucks app was a good first start Contactless payments are on the way Connected cars are now and more to come Ford paved the way with Sync/My Ford Touch GM, Toyota, BMW and others are introducing more in 2012 DoT Connected Car Challenge to help think of more ways
- 7. MyFord Touch
- 8. What are the challenges? Protecting that identity So much to lose if you lose your phone Apple offers service to wipe the phone Norton Security provides app for Android NFC creates concept called Secure Element to lock card info Platforms are not standard yet Ford based on Microsoft Embedded Automotive GM OnStar based on Android
- 9. Questions?