Somo Chief Strategy Officer Ross Sleight delivered a wrap up presentation at Mobile World Congress 2014 outlining the key trends discussed at the event: 1) Next 1,000,000,000 2) Connected everything 3) Enterprise awakens

1. MWC insights
27th February 2014
Ross Sleight
Chief Strategy Officer
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2. Creative
& Custom
Development
Performance
& Brand
Marketing
180 Mobile specialists 6 global offices
Strategy
&
Innovation
Enterprise
Technology
Platforms
Advertising
Tools &
Technology
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3. Phenomenal mobile growth unevenly distributed
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4. Source: eMarketer 2013
Brands will follow eyeballs
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5. CONNECTED CUSTOMERS ARE NOW THE NORM
Mobile brightens
the commute
PCs dominate
working hours
Tablets popular
at night
Tablet
Mobile
Desktop
12am – 7am
7am – 10am
Always on.
Location aware.
Staccato usage
10am – 5pm
5pm – 8pm
Lean forward.
Focused engaged
8pm – 12am
Lean back. High
Consumption and
engagement
Connected consumers are the norm
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6. …as is fragmentation
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7. Global Users
% of global users
accessing through mobile
FACEBOOK
1.2bn
77%
TWITTER
232m
75%
YOUTUBE
1bn
40%
340m
100%
70m
75%
150m
100%
Social Network
LINE
PINTEREST
INSTAGRAM
MAU
MAU
MAU
Registered Users
Registered Users
MAU
Everything is mobile – especially social
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8. Scale of MWC
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9. The next
1,000,000,000
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10. Samsung Galaxy S5
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11. Nokia X – Android in Windows clothing
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12. Firefox OS
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13. $25
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14. Internet.org
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15. Somo Copyright & Confidential

16. Connected
everything
(Mobile-powered)
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17. 85% Smartphone users dual screen
whilst watching TV 1
1 in 5 US smartphone owners have
scanned a QR code2
1/3 of consumers are driven to tweet on
their mobile due to OOH3
84% of Smartphones used in stores
4
Source: 1 Business insider Feb13, 2 eMarketer Jan 13, 3 Poster scope May 13, 4 Google Shopper Marketing Council May 2013
Mobile connects digital to physical world
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18. Connected Toothbrushes?
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19. Connected Fridges?
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20. Every stand had a car on it at MWC
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21. Telemetrics
Navigation
Entertainment
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22. Ford Sync with Spotify
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23. Aviva Drive insurance App
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24. Galaxy Gear Fit
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25. Galaxy Gear 2
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26. Qualcomm Toq watch
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27. Mirama smart glass concept
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28. Smart Locks
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29. Hive connected Heating
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30. Security
Heating/Lighting
Entertainment
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31. BLE / Beacons (connected retail)
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32. Enterprise
awakens
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33. Airwatch MWC
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34. Mobile + cloud + big data
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35. Productivity
Logistics
Communication
Training
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36. Next 1,000,000,000
Connected everything
Enterprise awakens
Key Trends
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37. MAKING SENSE OF MOBILE
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