Why are ads shite and go on unoticed? I've just finished reading Predatory Thinking by Dave Trott and put my thoughts (and his) into a bit of a digestable presentation deck.
Authentic storytelling for bloggers and businesses (Mumbai 2015)Christoph Trappe
Presented in Mumbai in late 2015:
Don’t make it so difficult to share your authentic story!
Sharing authentic stories is harder than it sounds. We try to be right, politically correct and try to not ruffle feathers with our authentic stories.
But authentic storytelling isn’t about being right (or wrong), about being politically correct and most authentic stories don’t ruffle feathers anyways.
And let’s not mistake politically incorrect for actually incorrect.
This interactive keynote will keep you on the edge of your seats and dive into why it’s so hard to share authentic stories for ourselves and the organizations we work for. But not to worry, Christoph will engage the audience to help you get started soon.
Six steps to move from traditional marketing to authentic storytellingChristoph Trappe
This session was presented in Mumbai on Nov. 1 and offers and walks you through steps that can be implemented on Monday to get your authentic storytelling - whether it’s for your organization or your personal brand - going.
The hidden talents of email (Yes, email) - Justine Jordan at SaaSFest 2016Price Intelligently
Email has now been around for a very long time. You may think you know how to properly send marketing email, but you're likely mistaken. Drawing on millions of data points and years in the space, Litmus's VP of Marketing Justin Jordan, presents all the ways you can improve email at Price Intelligently's SaaSFest 2016.
'I am a camera': blogging and the power of human metaphor
Graeme Archer, introduced by Ben Locker of the Professional Copywriters' Network
ABOUT THE CONFERENCE
The first Professional Copywriters' Network Conference was held on 11 October 2013 at Haberdashers' Hall, London.
Over 150 writers and marketers attended to hear four high-profile speakers, attend breakout training sessions and network.
The headline speakers were Dave Trott, Andy Maslen, Dee Blick and Graeme Archer (all featured in separate videos).
To learn more or join the PCN, please visit http://www.procopywriters.co.uk
ABOUT GRAEME ARCHER
Have you ever thought why so much political writing turns off the reader? Could it be something to do with treating the topic like a football match?
Daily Telegraph columnist and blogger Graeme argues that metaphor is a more powerful a way to make a point than the use of statistics to 'prove' an assertion -- whether you're writing about politics, people, products or services.
Whatever your field, bullet points of 'evidence' make for uncompelling writing. Instead, Graeme argues that writers are more convincing if they are more passive -- more like a camera than a philosopher-salesman.
Graeme has been writing a column in the Daily Telegraph since May 2011, as well as contributing to its rolling blog. Prior to that he wrote for ConservativeHome.
In 2011, Graeme won the Orwell Prize for Political Blogging. In his 'other' life, he has a PhD in Statistics and works as a statistician in pharmaceutical R&D.
Not sure what content strategy is, or how to get started? I gave this talk to give a group of curious web professionals a quick introduction to content strategy as a discipline.
Construction Product Marketers: Enable & Get the F**k Out The WayPritesh Patel
A few thoughts on changing the mindeset of construction product marketing departments from selling to teaching and educating their audiences. Marketing needs to become more technical - less sales. Become a resource of knowledge for specifiers.
I gave this presentation to the Stanford Graduate School of Business. The course was on Reputation Management. This presentation (minus the voiceover) offers a framework and case studies for brands and their behavior, including the CEO.
Authentic storytelling for bloggers and businesses (Mumbai 2015)Christoph Trappe
Presented in Mumbai in late 2015:
Don’t make it so difficult to share your authentic story!
Sharing authentic stories is harder than it sounds. We try to be right, politically correct and try to not ruffle feathers with our authentic stories.
But authentic storytelling isn’t about being right (or wrong), about being politically correct and most authentic stories don’t ruffle feathers anyways.
And let’s not mistake politically incorrect for actually incorrect.
This interactive keynote will keep you on the edge of your seats and dive into why it’s so hard to share authentic stories for ourselves and the organizations we work for. But not to worry, Christoph will engage the audience to help you get started soon.
Six steps to move from traditional marketing to authentic storytellingChristoph Trappe
This session was presented in Mumbai on Nov. 1 and offers and walks you through steps that can be implemented on Monday to get your authentic storytelling - whether it’s for your organization or your personal brand - going.
The hidden talents of email (Yes, email) - Justine Jordan at SaaSFest 2016Price Intelligently
Email has now been around for a very long time. You may think you know how to properly send marketing email, but you're likely mistaken. Drawing on millions of data points and years in the space, Litmus's VP of Marketing Justin Jordan, presents all the ways you can improve email at Price Intelligently's SaaSFest 2016.
'I am a camera': blogging and the power of human metaphor
Graeme Archer, introduced by Ben Locker of the Professional Copywriters' Network
ABOUT THE CONFERENCE
The first Professional Copywriters' Network Conference was held on 11 October 2013 at Haberdashers' Hall, London.
Over 150 writers and marketers attended to hear four high-profile speakers, attend breakout training sessions and network.
The headline speakers were Dave Trott, Andy Maslen, Dee Blick and Graeme Archer (all featured in separate videos).
To learn more or join the PCN, please visit http://www.procopywriters.co.uk
ABOUT GRAEME ARCHER
Have you ever thought why so much political writing turns off the reader? Could it be something to do with treating the topic like a football match?
Daily Telegraph columnist and blogger Graeme argues that metaphor is a more powerful a way to make a point than the use of statistics to 'prove' an assertion -- whether you're writing about politics, people, products or services.
Whatever your field, bullet points of 'evidence' make for uncompelling writing. Instead, Graeme argues that writers are more convincing if they are more passive -- more like a camera than a philosopher-salesman.
Graeme has been writing a column in the Daily Telegraph since May 2011, as well as contributing to its rolling blog. Prior to that he wrote for ConservativeHome.
In 2011, Graeme won the Orwell Prize for Political Blogging. In his 'other' life, he has a PhD in Statistics and works as a statistician in pharmaceutical R&D.
Not sure what content strategy is, or how to get started? I gave this talk to give a group of curious web professionals a quick introduction to content strategy as a discipline.
Construction Product Marketers: Enable & Get the F**k Out The WayPritesh Patel
A few thoughts on changing the mindeset of construction product marketing departments from selling to teaching and educating their audiences. Marketing needs to become more technical - less sales. Become a resource of knowledge for specifiers.
I gave this presentation to the Stanford Graduate School of Business. The course was on Reputation Management. This presentation (minus the voiceover) offers a framework and case studies for brands and their behavior, including the CEO.
Marketing's over-reliance on consumer relevance has led to advertising uniformity. In such a world, it's more important to be different than to be relevant.
I recently gave his presentation. It dispels some of today's popular, but baseless marketing myths and provides a path forward to brand growth. We should all thank Professor Byron Sharp and his colleagues from the Ehrenberg Institute in Australia for keeping it real.
On 4th September 2015, the IPA gathered Byron Sharp, Russell Davies, Les Binet, Paul Feldwick and more for a day of intense marketing "Unlearning". This presentation condenses each speaker’s main points into a one-slider, then attempts to make sense of the whole thing.
I might be naive, but for all the heated debate that happened on the day, I thought everyone was actually in violent agreement (basically, I agree with Les Binet and Jim Carroll, which feels like a pretty good place to be).
So here’s what I've taken out of the event:
> The debate between people who see brand building as an art, and those who see it as a science, has gone on for years. It’s been exacerbated in the recent years by the parallel rise of Big Data and Behavioural Science, all powered by the digital transformation of certain categories - but it’s not new.
> All the evidence points to the fact that it’s actually a mix of both emotional and rational, long-term and short-term, brand building and sales driving strategies that drives the best results.
> So, to grow your brand, think about to a) removing barriers to usage or purchase by ensuring your product/ service works very well and is widely available, then b) making your product or service really sticky by creating memorable assets/ features that are distinctive and salient.
Voila.
Designing the Future: When Fact Meets FictionDean Johnson
Updated version now available > http://www.slideshare.net/activrightbrain/designing-the-future-when-fact-meets-fiction-updated
From Hoverboards to smartwatches, Jetpacks to autonomous cars, AI, AR and VR. Hollywood sets the bar high, then we try to deliver against this with real design, technology and innovation.
First presented at Smart IoT London, April 2016. This keynote references:
Apple
FBI
Her
The Terminator
I, Robot
2001: A Space Odyssey
Back To The Future
Tomorrowland
Minority Report
Lawnmower Man
The Void
Star Wars
Demolition Man
Disclosure
Johnny Mnemonic
Star Trek
Murder She Wrote
Mission Impossible
TRON: Legacy
Oblivion
BMW
Lotus
Roborace
James Bond
Total Recall
Tesla
Dick Tracy
Knight Rider
Iron Man
PYRO
Oculus Rift
How does this help you? Watch the presentation...
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
Fight the blah blah blahs. Write and create content that evokes an emotional response, whether you're selling or content marketing. My presentation from Pubcon 2016
One spark2014presentationwithcaptions expansionforoldmaidcatladyLynn Thompson
This is my stage presentation from the 2014 One Spark, with text versions of the spoken parts. If you'd like to know more about the company, please contact me for a media kit or an investor packet.
5 critical ingredients to massive twitch success author lakeAmelia Heidenreich
So who want's more Twitch success in their life? A lot of times we think about what we want before we think about what our audience wants…and this post has a lot to do with shifting that mentality.
Now I've studied hundreds of Twitch.TV live streamers and content creators. And I find the truly successful are unique from one another, there are some commonalities I keep seeing.
In an attempt to reverse-engineer the success of successful Twitch streamers I've gathered the 5 most important components to growing a channel and having real Twitch success.
SearchLove Boston 2015 | Ian Lurie, 'Why the Hell Not? SEO Leadership Through...Distilled
Learn the tactics and strategic thinking necessary to get in front of clients and bosses, instead of chasing them from demand to demand. In this session, Ian will teach us a better way to measure search, integrating search with marketing strategy, and how to choose your battles.
Presentation Horrors: Don't do these thingsIan Lurie
I've done some pretty awful presentations in my career. Here, I've pulled them all into a single, truly horrifying 'ultimate' slide deck. First, I pull them all together. Then I do the same presentation again, with annotations explaining where I goofed and how to avoid it.
SEO leadership: Get from 'Why' to 'Why Not'Ian Lurie
Don't be afraid of the 200 slides - it's a very fast ready. I usually spend 10-15 seconds on each slide.
We provide great advice. We guide, cajole, try to help. But we run into brick walls.
Such is the life of an SEO consultant.
But it doesn't have to be. Check out the slides. You'll see what I mean.
OTF Connect - Exploring The Progression of Proportional Reasoning From K-9Kyle Pearce
Ontario Teachers Federation (OTF) Connect Webinar Session - Exploring the Progression of Proportional Reasoning From K-9. Delivered on Wednesday October 26th, 2016.
SearchLove San Diego 2017 | Tom Capper | Does Google Still Need Links?Distilled
Google now has a whole host of signals to choose from, and while links still seem to correlate with rankings, the relationship is more complex than ever. In this presentation, Tom will explore whether and when links still count, what might replace them, and how SEOs should build site equity in 2017 and beyond.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
Does Google still need links? - SearchLove San Diego 2017Tom Capper
Back in Google's early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link based surfing, and Google no longer needs a proxy - so what, in 2017, is the point in links?
Marketing's over-reliance on consumer relevance has led to advertising uniformity. In such a world, it's more important to be different than to be relevant.
I recently gave his presentation. It dispels some of today's popular, but baseless marketing myths and provides a path forward to brand growth. We should all thank Professor Byron Sharp and his colleagues from the Ehrenberg Institute in Australia for keeping it real.
On 4th September 2015, the IPA gathered Byron Sharp, Russell Davies, Les Binet, Paul Feldwick and more for a day of intense marketing "Unlearning". This presentation condenses each speaker’s main points into a one-slider, then attempts to make sense of the whole thing.
I might be naive, but for all the heated debate that happened on the day, I thought everyone was actually in violent agreement (basically, I agree with Les Binet and Jim Carroll, which feels like a pretty good place to be).
So here’s what I've taken out of the event:
> The debate between people who see brand building as an art, and those who see it as a science, has gone on for years. It’s been exacerbated in the recent years by the parallel rise of Big Data and Behavioural Science, all powered by the digital transformation of certain categories - but it’s not new.
> All the evidence points to the fact that it’s actually a mix of both emotional and rational, long-term and short-term, brand building and sales driving strategies that drives the best results.
> So, to grow your brand, think about to a) removing barriers to usage or purchase by ensuring your product/ service works very well and is widely available, then b) making your product or service really sticky by creating memorable assets/ features that are distinctive and salient.
Voila.
Designing the Future: When Fact Meets FictionDean Johnson
Updated version now available > http://www.slideshare.net/activrightbrain/designing-the-future-when-fact-meets-fiction-updated
From Hoverboards to smartwatches, Jetpacks to autonomous cars, AI, AR and VR. Hollywood sets the bar high, then we try to deliver against this with real design, technology and innovation.
First presented at Smart IoT London, April 2016. This keynote references:
Apple
FBI
Her
The Terminator
I, Robot
2001: A Space Odyssey
Back To The Future
Tomorrowland
Minority Report
Lawnmower Man
The Void
Star Wars
Demolition Man
Disclosure
Johnny Mnemonic
Star Trek
Murder She Wrote
Mission Impossible
TRON: Legacy
Oblivion
BMW
Lotus
Roborace
James Bond
Total Recall
Tesla
Dick Tracy
Knight Rider
Iron Man
PYRO
Oculus Rift
How does this help you? Watch the presentation...
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
Fight the blah blah blahs. Write and create content that evokes an emotional response, whether you're selling or content marketing. My presentation from Pubcon 2016
One spark2014presentationwithcaptions expansionforoldmaidcatladyLynn Thompson
This is my stage presentation from the 2014 One Spark, with text versions of the spoken parts. If you'd like to know more about the company, please contact me for a media kit or an investor packet.
5 critical ingredients to massive twitch success author lakeAmelia Heidenreich
So who want's more Twitch success in their life? A lot of times we think about what we want before we think about what our audience wants…and this post has a lot to do with shifting that mentality.
Now I've studied hundreds of Twitch.TV live streamers and content creators. And I find the truly successful are unique from one another, there are some commonalities I keep seeing.
In an attempt to reverse-engineer the success of successful Twitch streamers I've gathered the 5 most important components to growing a channel and having real Twitch success.
SearchLove Boston 2015 | Ian Lurie, 'Why the Hell Not? SEO Leadership Through...Distilled
Learn the tactics and strategic thinking necessary to get in front of clients and bosses, instead of chasing them from demand to demand. In this session, Ian will teach us a better way to measure search, integrating search with marketing strategy, and how to choose your battles.
Presentation Horrors: Don't do these thingsIan Lurie
I've done some pretty awful presentations in my career. Here, I've pulled them all into a single, truly horrifying 'ultimate' slide deck. First, I pull them all together. Then I do the same presentation again, with annotations explaining where I goofed and how to avoid it.
SEO leadership: Get from 'Why' to 'Why Not'Ian Lurie
Don't be afraid of the 200 slides - it's a very fast ready. I usually spend 10-15 seconds on each slide.
We provide great advice. We guide, cajole, try to help. But we run into brick walls.
Such is the life of an SEO consultant.
But it doesn't have to be. Check out the slides. You'll see what I mean.
OTF Connect - Exploring The Progression of Proportional Reasoning From K-9Kyle Pearce
Ontario Teachers Federation (OTF) Connect Webinar Session - Exploring the Progression of Proportional Reasoning From K-9. Delivered on Wednesday October 26th, 2016.
SearchLove San Diego 2017 | Tom Capper | Does Google Still Need Links?Distilled
Google now has a whole host of signals to choose from, and while links still seem to correlate with rankings, the relationship is more complex than ever. In this presentation, Tom will explore whether and when links still count, what might replace them, and how SEOs should build site equity in 2017 and beyond.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
Does Google still need links? - SearchLove San Diego 2017Tom Capper
Back in Google's early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link based surfing, and Google no longer needs a proxy - so what, in 2017, is the point in links?
Founder Institute pitching evening : Ralph Talmontralpht
An attempt to convince startup founders that an ability to communicate well, not just pitch, is the most important skill in business.
Related blog post : http://talmont.com/pitching-is-like-tabasco-sauce/
Comments? Happy to converse @ralphtalmont
Weird, Useful, Significant: Marketing as WorldbuildingIan Lurie
Marketing isn't storytelling. It's worldbuilding. Every customer, every client writes their own stories, selecting their own points at which to contact you. If you want to successfully build marketing worlds, you need to be weird, useful and significant. Learn how in this presentation, given at Confluence 2015.
Do you want to get more out of your webinar? Is your webinar not performing? We have a few quick fixes for you, to enhance your performance almost immediately.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
19. 1.
Impact
You’ve
goOa
get
noFced.
There’s
far
too
much
noise
and
crappy
adverFsing
out
there.
@priteshpatel9
20. 1.
Impact
You’ve
goOa
get
noFced.
There’s
far
too
much
noise
and
crappy
adverFsing
out
there.
But
then
there’s
too
many
marketers
f**king
about
at
this
bit
@priteshpatel9
23. 2.
Communica6on
WTF
is
it
you’re
trying
to
tell
me?
Simplify
the
message
@priteshpatel9
24. 2.
Communica6on
WTF
is
it
you’re
trying
to
tell
me?
Simplify
the
message
“if
you
can’t
explain
it
simply,
then
you
haven’t
understood
it
well
enough”
@priteshpatel9
29. Impact
90%
fail
at
this
stage
CommunicaFon
Persuasion
@priteshpatel9
30. Impact
90%
fail
at
this
stage
CommunicaFon
Most
marketers
measure
success
on
this
bit
Persuasion
@priteshpatel9
31. Impact
90%
fail
at
this
stage
CommunicaFon
And
don’t
simplify
this
bit
Most
marketers
measure
success
on
this
bit
Persuasion
@priteshpatel9
32. Impact
90%
fail
at
this
stage
CommunicaFon
And
don’t
simplify
this
bit
Most
marketers
measure
success
on
this
bit
Persuasion
And
don’t
even
think
about
the
value
proposiFon
@priteshpatel9
33. Impact
90%
fail
at
this
stage
CommunicaFon
And
don’t
simplify
this
bit
And
don’t
even
think
about
the
value
proposiFon
Most
marketers
measure
success
on
this
bit
Persuasion
Success
ought
to
be
measured
here
(clue:
outcomes)
@priteshpatel9
37. Real
World
Example
You’ve
all
done
this
at
some
point
too
@priteshpatel9
38. Real
World
Example
You’ve
all
done
this
at
some
point
too
This
example
demonstrates
it
happens
everyday
in
the
real
world
@priteshpatel9
39. Real
World
Example
You’ve
all
done
this
at
some
point
too
This
example
demonstrates
it
happens
everyday
in
the
real
world
Honest
a)ribu.on:
@davetroO
gave
this
example
&
I
just
stole
it
but
it’s
probably
the
best
example
there
is.
@priteshpatel9
41. Ey
up
love!
Impact
(you’re
on
the
radar)
@priteshpatel9
42. Ey
up
love!
Impact
(you’re
on
the
radar)
Make
us
a
cuppa
tea
please?
@priteshpatel9
43. Ey
up
love!
Make
us
a
cuppa
tea
please?
Impact
(you’re
on
the
radar)
Communica6ng
your
offer
@priteshpatel9
44. Ey
up
love!
Make
us
a
cuppa
tea
please?
Impact
(you’re
on
the
radar)
Communica6ng
your
offer
Your
OH
has
a
choice
here.
He/she
could
say
no
@priteshpatel9
45. Ey
up
love!
Make
us
a
cuppa
tea
please?
Impact
(you’re
on
the
radar)
Communica6ng
your
offer
But
you
come
back
with…..
@priteshpatel9
46. Ey
up
love!
Make
us
a
cuppa
tea
please?
Impact
(you’re
on
the
radar)
Communica6ng
your
offer
If
you
make
me
a
cuppa,
I’ll
take
the
bins
out
@priteshpatel9
47. Ey
up
love!
Impact
(you’re
on
the
radar)
Make
us
a
cuppa
tea
please?
Communica6ng
your
offer
If
you
make
me
a
cuppa,
I’ll
take
the
bins
out
Persuasion
(what’s
in
it
for
me?)
@priteshpatel9
60. In
2011
around
£18.3
billion
was
spent
on
all
forms
of
adverFsing
and
markeFng
in
the
UK.
@priteshpatel9
61. In
2011
around
£18.3
billion
was
spent
on
all
forms
of
adverFsing
and
markeFng
in
the
UK.
Of
that,
4%
was
remembered
posiFvely.
@priteshpatel9
62. In
2011
around
£18.3
billion
was
spent
on
all
forms
of
adverFsing
and
markeFng
in
the
UK.
Of
that,
4%
was
remembered
posiFvely.
7%
was
remembered
negaFvely.
@priteshpatel9
63. In
2011
around
£18.3
billion
was
spent
on
all
forms
of
adverFsing
and
markeFng
in
the
UK.
Of
that,
4%
was
remembered
posiFvely.
7%
was
remembered
negaFvely.
89%
wasn’t
no6ced
or
remembered.
@priteshpatel9
64. So
89%
of
adverFsing
is
a
waste
of
money.
@priteshpatel9