This is my stage presentation from the 2014 One Spark, with text versions of the spoken parts. If you'd like to know more about the company, please contact me for a media kit or an investor packet.

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This was my stage
presentation from
One Spark. I’ve
put captions for
the spoken parts
in this slide show.

2. This kitten is being loaded into a gas chamber at a North Carolina
shelter. He knows where he’s going. He knows what’s going to
happen to him there. He doesn’t want to die.
The shelter workers don’t care.They can’t; it’s their job to kill him.
This should not be!

3. After this cat was declawed on all four of his paws, he became
aggressive because his first line of defense against threats had been
stolen from him. He’d bite at the drop of a hat and was no longer the
loving pet he’d been before. He was also in horrible pain for the rest
of his life from the surgery that amputated his toes at the first joint.
This should not be, either!

4. Pictures like these and the stories behind them
haunt me.
But I’m not trying to be Sarah McLachlan up here,
showing you sad pictures of cats and asking you
to open your wallet.
So let me tell you a little bit about myself and my
One Spark project.

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I’m a Jacksonville native, raised in
Neptune Beach. Got a degree in Business
Administration at the University of Florida
(go, Gators!).
After a career working in marketing and
PR for a yellow pages publisher, I founded
my own writing and editing business in
2003.
I started living with cats about 25 years
ago. Even before I was aware of the
situations like those I just showed you, I
noticed something else that really
bothered me.

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For Cats
For Dogs
And that’s that cats are
mostly neglected in the
pet supply industry.
Walk into any pet store
and you’ll find aisles and
aisles of products for
dogs, but only a small
section of items for cats.
But we cat owners want
cool products for our
cats, too!

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We want to dress
them up in cute little
outfits, just like the
dog people do!
(Why not?)

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We want to feed
them high-quality
food in fancy
dishes!
Why not?

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We want cat furniture that complements our décor,
not something that looks like a carpeted phallic
symbol in the middle of our living rooms!
Why not?

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And sometimes, when
we go places, we want
to take our cats with us,
not leave them home
alone while we’re out
having fun!
Say it with me, now:
Why not?!

11. Over 36 million US households with cats
Est. over 95 million cats in the US
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Turns out, there are quite a lot of us out there, too!These figures are from
the American Pet Products Association for 2013:

12. Cat Food:
$19,406,800,000
CatTreats:
$3,441,600,000
CatVitamins:
$7,361,200,000
CatToys:
$2,198,800,000
2013 U.S. Expenditures
Here are expenditures in only 4 categories of products from last year.
These are just within the United States.They add up to more than
$32 billion dollars! And this is just four categories of cat products…

13. In addition to…
…and many others!
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And yet, if there’s a product that can be used for cats or dogs, it’s always
merchandised for dogs. Cat owners are left on their own to figure out which
of those can be used for their cats, and how to use them with cats.

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What I longed for, all those
years ago, was someplace
like a Neiman Marcus,
Nordstrom’s or Saks, but
filled with wonderful things
for cats and cat lovers!
Why not?

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Then something interesting
happened. My cat, little
Vixen, was 21 at the time,
and we were featured in a
front-page news story on pet
longevity.This happened
about 3 months after my
mother had died, and it was
a bright spot when I’d been
in a pretty dark place.
I was feeling pretty good,
until I started reading the
comments online. Most of
them were positive and
friendly. But this one guy
had posted this:

17. “There’s nothing worse
than an old maid cat lady.”
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I know!
“Wow!That’s kind of
mean!” I thought.

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But then I thought, “It’s
really kind of funny!”

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I mean, seriously, who refers
to single ladies of a certain
age as “old maids” any
more? Certainly not
anybody who knows me!

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And I had one cat,
not a houseful, so
how did that make
me a “cat lady”?

22. Hmmm…
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And then I thought,
“Hmmm, that’d make a
good brand for
something!”
I’d been wondering what I
was going to do for the
next chapter of my life, so
why not embrace that
moniker and run with it?

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And that’s exactly what I did! Old Maid Cat Lady became the brand for my new
online retail site selling products for cats and cat lovers. If nobody else would build
that department store like I’d wanted, I’d do it myself!

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That all happened in the fall of
2009. OldMaidCatLady.com
was launched in February of
2010.
I attended my first Global Pet
Expo then and started building
the site from scratch, adding
each product myself, one by
one.

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As I started
working with the
site, I found a
need to educate
people about cats,
which are often
misunderstood.
So I included
educational
material in the
product copy…

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I included a
blog on the
site that
could get
into more
depth
about
various cat-
related
issues…

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There’s a page of free downloadable
brochures that can be used by shelters,
rescue groups, veterinarians, pet sitters, or
anybody who wants to educate people
about cats or advocate for cats on social
issues likeTNR, declawing, and more…

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There’s a page of links to other
cat sites of interest, and
another with a calendar of
upcoming cat events!

29. Over 2,600 products
Approx. 50 suppliers
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And I’ve done pretty well for building an online department store all
by myself!The site now has over 2,600 products from more than 50
suppliers. And it’s not only items like these for cats…

30. Products for people, too!
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But there’s also a whole array of products for
people who love cats!

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Where Old Maid Cat Lady has customers:
I’ve sold
to
customers
in all 50
states…

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Old Maid Cat Lady is growing!
Conversions and sales have grown each year. But they’re nowhere near where I
thought they’d be. And I do face some challenges; you’ll notice that conversions
leveled off inYear 4, so that’s something that needs attention.

33. 1. Big-Box Pet Retailers
Competition:
2. Independent Pet Stores
3. Non-Pet Retailers
4. Cat-Specific Sites
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I also face growing competition in
these areas; my investor packet
goes into much more detail on this.

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I’ve tried to differentiate Old Maid Cat
Lady from the competition by offering
high-end products that aren’t found
everywhere, and really thinking outside
the box to get types of products others
may not have considered offering for
cats.

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Even though there
are lots of products
on the site, I’ve
made them easy to
find by setting up
the flyout menus to
help shoppers zero
in on exactly what
they’re looking for.

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I’ve carefully built relationships with my 50+ suppliers, all of whom
drop-ship directly to my customers for me.This allows me to feature
dozens of products on the site. It also eliminates costs for buying
inventory, as well as warehousing it, insuring it, and the staff to
manage it…

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And it has the added advantage of reducing the
company’s carbon footprint, since products are
only shipped once!

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Affiliate Ads:
• Another revenue stream
• Fill gaps in suppliers
• Broaden product offerings

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• Social Media
• Some paid
ads: PPC,
print, online

40. Company Needs:
• Help with operations
• More education & outreach
• Aid to nonprofits helping cats
• Sales growth
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41. Site Needs:
• Redesign
• SEO work
• New logo
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42. 71% who enter a shelter don’t make it out alive.
But for me, it all comes
back to these guys, and
this statistic:
Almost ¾ of the cats
who enter shelters
don’t make it out alive.
Shelter killing is the #1
cause of death for cats
in America today.
And this should not be!
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43. If you look at these reasons people give for
surrendering cats to shelters, a lot of them
could be handled by better education
about cats and their needs. And this is
where Old Maid Cat Lady can really help.

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But I can’t do it
alone. I need a
team of like-
minded fellow “old
maid cat ladies” –
whatever their age,
gender, or marital
status – to help
bring this vision to
reality.

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With the funding I find as a result of being a part of One Spark 2014, that will be my
goal: to add one person to help me with operations, and another to focus on SEO,
both on a contract basis.

46. President & Chief
Old Maid Cat Lady
CIO CFO COO CMO CHRO CLO
P&H SEO
A/P BK
PM PM PM PM PM PM PM PM WH
A/R
OF CS OT
CE SM PCS ADV MR PR MC IM AM
CE
PR
EM EBM ICIM C PT
DE
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My ultimate vision for this company is quite a large
organization with many employees specializing in all kinds
of things that aren’t yet possible at this stage in its growth.

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Want to know more?
lynn@oldmaidcatlady.com
I have investor packets and media
kits, if you’d like to know more
about Old Maid Cat Lady.Thanks
for watching!