Not sure what content strategy is, or how to get started? I gave this talk to give a group of curious web professionals a quick introduction to content strategy as a discipline.
WillowTree Advisors Case Study _ Organizational AssessmentWillowTree Advisors
A government IT department grappled with serious organizational and cultural problems trying to meet the strategic and tactical needs of its customers. Achieving only marginal success and frustrating stakeholders led them to engage WillowTree Advisors for help.
Willowtree Advisors has designed a Lean Enterprise Initiative that includes a Lean transformation framework and a philosophy for Lean Six Sigma and Change Management approaches that could translate to any industry.
The Accidental Writer: Great Web Copy for EveryoneMelanie Seibert
Great copy is critical to the effectiveness of nearly every website. Yet often, a business owner, designer, or developer, perhaps pressured by budget and time limitations, will write the copy him- or herself. This session will tell you when that's a good idea, and when it's not. For those times when it's okay to be the "accidental writer," you'll learn quick tips for crafting effective web copy. For those times when you really need to bring in a pro, you'll learn how to work with a web writer to get the best copy for your website, as quickly and cheaply as possible.
Job interviews, client pitches, team meetings—we all have to give a presentation at some point. How do we make them powerful and memorable? Through storytelling.
Static, brochureware websites are a thing of the past. These days, as web designers, we work with dynamic content that will change countless times before, during, and after we hand off our work to clients. We're at a time where designing for Content Management Systems (CMS) is a must. In this lecture, Happy Cog's Allison Wagner and Yesenia Perez-Cruz will cover some best practices for designing CMS-driven websites, starting with square one, "What is a CMS?".
WillowTree Advisors Case Study _ Organizational AssessmentWillowTree Advisors
A government IT department grappled with serious organizational and cultural problems trying to meet the strategic and tactical needs of its customers. Achieving only marginal success and frustrating stakeholders led them to engage WillowTree Advisors for help.
Willowtree Advisors has designed a Lean Enterprise Initiative that includes a Lean transformation framework and a philosophy for Lean Six Sigma and Change Management approaches that could translate to any industry.
The Accidental Writer: Great Web Copy for EveryoneMelanie Seibert
Great copy is critical to the effectiveness of nearly every website. Yet often, a business owner, designer, or developer, perhaps pressured by budget and time limitations, will write the copy him- or herself. This session will tell you when that's a good idea, and when it's not. For those times when it's okay to be the "accidental writer," you'll learn quick tips for crafting effective web copy. For those times when you really need to bring in a pro, you'll learn how to work with a web writer to get the best copy for your website, as quickly and cheaply as possible.
Job interviews, client pitches, team meetings—we all have to give a presentation at some point. How do we make them powerful and memorable? Through storytelling.
Static, brochureware websites are a thing of the past. These days, as web designers, we work with dynamic content that will change countless times before, during, and after we hand off our work to clients. We're at a time where designing for Content Management Systems (CMS) is a must. In this lecture, Happy Cog's Allison Wagner and Yesenia Perez-Cruz will cover some best practices for designing CMS-driven websites, starting with square one, "What is a CMS?".
Entrepreneurs in the midst of their passion and excitement may approach social media lightly and find that social media does not 'work' for them. This presentation highlights some of the fundamentals of social media for entrepreneurs.
This presentation was shared in an entrepreneurship workshop in 2012.
See accompanying blog post: www.janwong.my/social-media-for-entrepreneurs-an-introduction
Our Community: The Co-Author of Our Brand Story, with Georgy CohenMadeline Riley
In our communications efforts, we seek to convey and affirm the brand of our institution. But the members of our community—students, alumni, faculty and staff alike—are doing that already everyday, regardless of our efforts, through the content they share and create.
Through content-minded community management, we can more effectively appreciate that our community is the co-author of our brand story, sharing content and having conversations that shape the reality of our brand identity.
The more we are aware of their authorship, the more effective our communications will be, and Georgy will explore strategies and tools that can help us achieve this.
Content Design for the Conversational UI - Design + Content Conference 2019Melanie Seibert
Each type of chatbot (voice, text, or both) has its own unique abilities and design requirements. How do you create truly helpful experiences for these user interfaces? Together, we’ll learn to think beyond the screen, and take advantage of the exciting potential of the conversational UI.
Voice Platform Marketing: Let Alexa & Google Home distribute your marketing c...Melanie Seibert
With the rise of voice platforms like Alexa and Google Assistant, you now have more ways to share your content than ever! And you don’t have to be a developer to publish content via Alexa or Google Assistant. If you can fill out a spreadsheet, you can publish a voice app.
Systems Thinking offers methods for breaking down any problem into its component parts so that you can truly understand its causes and start to formulate solutions. Learn how four concepts—Distinctions, Systems, Relationships, and Perspectives—can help you tackle any professional challenge.
From Technical Writer to Content Strategist - STC Summit 2018Melanie Seibert
What is content strategy, and why is it a good career path for technical writers? This talk outlines why the world needs more content strategists, and how you can make the transition to this in-demand profession.
Content Design for the Conversational UI - STC Summit 2018Melanie Seibert
Are you a technical writer or content strategist? Soon you'll be asked to design interactions for a content-only interface: the chatbot. This talk helps you learn how to craft chatbot experiences that work for users.
Content Strategy for Mobile Apps | #ConfabCentral 2017Melanie Seibert
UDPATE: Evernote had professional note-takers at this talk—read their notes here: https://www.evernote.com/pub/evernote_examples/confabcentral2017#st=p&n=67344f5e-434f-4f48-96d3-034f9ebfb881
We all love clever app interfaces—but what about the complex content ecosystem in which every mobile app lives? In this talk, you’ll learn about the multiple areas of an iOS or Android app that require a content strategist’s touch, from push notifications to app store listings.
When you understand the content strategy connections between app touchpoints, you’ll have the power to help shape a stellar user experience that will make any app shine.
The Content Strategist's Guide to Mobile Apps | RVA Content Melanie Seibert
We spend tons of time on mobile apps. But most of the time, we're only using our 4 favorite apps. If you're building an app, how can you make sure it gets discovered, downloaded, and used again and again? Content strategy, that's how!
(Fun fact: the elephant is the unofficial mascot of content strategy.)
Getting Started with Content Strategy | General AssemblyMelanie Seibert
I taught this introductory Content Strategy course at General Assembly in 2015-2016. It focuses on what makes content usable, and how to incorporate Content Strategy into all phases of a User Experience Design process.
Want to learn more about Content Strategy? Sign up for my free email course on Becoming a Content Strategist: http://prosekiln.com/courses/become-a-content-strategist/.
Best Practices for Documenting Technical ProceduresMelanie Seibert
Are you a technical expert who's been asked to document something? This presentation will give you basic principles for how to get started. (This presentation is written by me, but owned by cPanel, Inc. and used by permission.)
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Entrepreneurs in the midst of their passion and excitement may approach social media lightly and find that social media does not 'work' for them. This presentation highlights some of the fundamentals of social media for entrepreneurs.
This presentation was shared in an entrepreneurship workshop in 2012.
See accompanying blog post: www.janwong.my/social-media-for-entrepreneurs-an-introduction
Our Community: The Co-Author of Our Brand Story, with Georgy CohenMadeline Riley
In our communications efforts, we seek to convey and affirm the brand of our institution. But the members of our community—students, alumni, faculty and staff alike—are doing that already everyday, regardless of our efforts, through the content they share and create.
Through content-minded community management, we can more effectively appreciate that our community is the co-author of our brand story, sharing content and having conversations that shape the reality of our brand identity.
The more we are aware of their authorship, the more effective our communications will be, and Georgy will explore strategies and tools that can help us achieve this.
Content Design for the Conversational UI - Design + Content Conference 2019Melanie Seibert
Each type of chatbot (voice, text, or both) has its own unique abilities and design requirements. How do you create truly helpful experiences for these user interfaces? Together, we’ll learn to think beyond the screen, and take advantage of the exciting potential of the conversational UI.
Voice Platform Marketing: Let Alexa & Google Home distribute your marketing c...Melanie Seibert
With the rise of voice platforms like Alexa and Google Assistant, you now have more ways to share your content than ever! And you don’t have to be a developer to publish content via Alexa or Google Assistant. If you can fill out a spreadsheet, you can publish a voice app.
Systems Thinking offers methods for breaking down any problem into its component parts so that you can truly understand its causes and start to formulate solutions. Learn how four concepts—Distinctions, Systems, Relationships, and Perspectives—can help you tackle any professional challenge.
From Technical Writer to Content Strategist - STC Summit 2018Melanie Seibert
What is content strategy, and why is it a good career path for technical writers? This talk outlines why the world needs more content strategists, and how you can make the transition to this in-demand profession.
Content Design for the Conversational UI - STC Summit 2018Melanie Seibert
Are you a technical writer or content strategist? Soon you'll be asked to design interactions for a content-only interface: the chatbot. This talk helps you learn how to craft chatbot experiences that work for users.
Content Strategy for Mobile Apps | #ConfabCentral 2017Melanie Seibert
UDPATE: Evernote had professional note-takers at this talk—read their notes here: https://www.evernote.com/pub/evernote_examples/confabcentral2017#st=p&n=67344f5e-434f-4f48-96d3-034f9ebfb881
We all love clever app interfaces—but what about the complex content ecosystem in which every mobile app lives? In this talk, you’ll learn about the multiple areas of an iOS or Android app that require a content strategist’s touch, from push notifications to app store listings.
When you understand the content strategy connections between app touchpoints, you’ll have the power to help shape a stellar user experience that will make any app shine.
The Content Strategist's Guide to Mobile Apps | RVA Content Melanie Seibert
We spend tons of time on mobile apps. But most of the time, we're only using our 4 favorite apps. If you're building an app, how can you make sure it gets discovered, downloaded, and used again and again? Content strategy, that's how!
(Fun fact: the elephant is the unofficial mascot of content strategy.)
Getting Started with Content Strategy | General AssemblyMelanie Seibert
I taught this introductory Content Strategy course at General Assembly in 2015-2016. It focuses on what makes content usable, and how to incorporate Content Strategy into all phases of a User Experience Design process.
Want to learn more about Content Strategy? Sign up for my free email course on Becoming a Content Strategist: http://prosekiln.com/courses/become-a-content-strategist/.
Best Practices for Documenting Technical ProceduresMelanie Seibert
Are you a technical expert who's been asked to document something? This presentation will give you basic principles for how to get started. (This presentation is written by me, but owned by cPanel, Inc. and used by permission.)
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
33. Problem 3: Lack of Insight
User testing
Understand whether
users are able to find/
do what they need.
Sunday, February 17, 13
34. There’s so much more...
• Governance • Content matrices
• Maintenance • Analytics
• SEO • Expert reviews
• Gap analyses • Content reuse
• Reports • Editorial calendars
• Style guides
Sunday, February 17, 13
35. Helpful resources
for getting started
Content Strategy
for the Web,
by Halvorson & Rach
Letting Go of the Words,
by Redish
Content Rules,
by Handley & Chapman
Sunday, February 17, 13