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Dear Creative; I love you, but we need to talk.

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A really, really long slide deck for what was a cathartic 5 minutes at the Glug Leeds Tech Off event for Leeds International Festival, April 2017.

Published in: Marketing
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Dear Creative; I love you, but we need to talk.

  1. 1. @eighty_ten
  2. 2. @eighty_ten Dear Creative Industry. I love you. But we need to talk. Asifyou’rereadingthisbit.
  3. 3. @eighty_ten We need to talk about Design Twitter. Imean,youshouldbelookingatthebigwords,right?
  4. 4. @eighty_ten We need to talk about Design Blog Comment Sections. Anddon'tgetallsmartandtalkaboutwidows.
  5. 5. @eighty_ten Becausei'mliterallycreatingthisdeckonthetrain
  6. 6. @eighty_ten Thank FUCK there wasn't kerning back then. There'soneguyoppositemelaughingatapodcast.
  7. 7. @eighty_ten We need to talk about K er n ing. Like,REALLYlaughing.
  8. 8. @eighty_ten Art = interpretive. Kerning = right or wrong. It’sgotabitawkwardtobehonest.
  9. 9. @eighty_ten We need to talk about 'fixing' logos. Andgodhelpmeifitakesomeslidesout.
  10. 10. @eighty_ten We need to talk about Dribbble. I'llhavetore-edittheshitoutofthis.
  11. 11. @eighty_ten Butthen,thatmightmakeforsomereallyfunnymetahumour
  12. 12. @eighty_ten FAKE NEWS! SAD! Oritjustmightnotmakeanysense.
  13. 13. @eighty_ten We need to talk about the 'remindsmeof-ers'. Likethistalkactuallymakessenseanyway.
  14. 14. @eighty_ten We need to talk about the 'i-coulda-done-that club'. Isupposeit’snotadissondevs.
  15. 15. @eighty_ten We need to talk about your team page. It’smore‘droppingtruths,notshadows’.
  16. 16. @eighty_ten We need to talk about job titles. BecauseIreallydolovethisindustry
  17. 17. @eighty_ten Web ninja But,fuckme,don’twehalfmakeitdifficultforourselves
  18. 18. @eighty_ten Brand Guru But,fuckme,don’twehalfmakeitdifficultforourselves
  19. 19. @eighty_ten PHP Poet But,fuckme,don’twehalfmakeitdifficultforourselves
  20. 20. @eighty_ten Chief Business Architect But,fuckme,don’twehalfmakeitdifficultforourselves
  21. 21. @eighty_ten CEO But,fuckme,don’twehalfmakeitdifficultforourselves
  22. 22. @eighty_ten CMO But,fuckme,don’twehalfmakeitdifficultforourselves
  23. 23. @eighty_ten COO But,fuckme,don’twehalfmakeitdifficultforourselves
  24. 24. @eighty_ten CFO But,fuckme,don’twehalfmakeitdifficultforourselves
  25. 25. @eighty_ten CHO But,fuckme,don’twehalfmakeitdifficultforourselves
  26. 26. @eighty_ten VICE PRESIDENT OF DESIGN Imean,caseinpoint,yeah?!
  27. 27. @eighty_ten We need to talk about the top 5 things I hate about Buzzfeed. Well,everythingiskindajustifyingmypoint.
  28. 28. @eighty_ten We need to talk about trends. Wereallyneedtostopwiththewiggles
  29. 29. @eighty_ten Parallax,I’mlookingatyou.
  30. 30. @eighty_ten Glory holes. Literallynowordsforthisshit.
  31. 31. @eighty_ten Shit floating all over the shop. Like,wheredowegofromhere?
  32. 32. @eighty_ten IflippingloveaSimpsonsref.Youmighthavenoticed.
  33. 33. @eighty_ten We need to talk about excuses. PROTIP:NeverbeaStudioManager
  34. 34. @eighty_ten "That's what they wanted" Cosallyou’llhereisthis.
  35. 35. @eighty_ten “This campaign wasn’t successful because the client wasn’t brave enough.” Andit’llmakeyouwanttoripyourearsoff.
  36. 36. @eighty_ten We need to talk about agency buzzwords. Icouldhavedoneafull15minutesonthissectionalone.
  37. 37. @eighty_ten SPACE. Nope.
  38. 38. @eighty_ten PROTOTYPING. Nooooooope.
  39. 39. @eighty_ten SMASHED IT. Thesea.Getin.
  40. 40. @eighty_ten INSPO. Ugh.
  41. 41. @eighty_ten INSPORATION. Ugh.
  42. 42. @eighty_ten People who say 100%. Championsofwinningsuperb!
  43. 43. @eighty_ten Hustle. Getinthebin.
  44. 44. @eighty_ten Guys! Die.
  45. 45. @eighty_ten Cross-pollination of content. Whatevenisthis?
  46. 46. @eighty_ten AlsoloveaMeanGirlsreftoo.
  47. 47. @eighty_ten We need to talk about #agencylife Justrealisedthere’snoRuPaul’sDragRacegifs.
  48. 48. @eighty_ten Mightneedtochangethat. Jester’s Shoes Creative Guys! We're at Elland Road for one of the million different Drum awards! Up for best low budget campaign that stars a cat! Wish us luck guys! @jestersshoescreative
  49. 49. @eighty_ten Mightneedtochangethat. Jester’s Shoes Creative Guys! We're at Elland Road for one of the million different Drum awards! Up for best low budget campaign that stars a cat! Wish us luck guys! #agencylife @jestersshoescreative
  50. 50. @eighty_ten Iappreciatethere’snopiconhere. Vinegar Strokes PR Guys! We really want to work with this food brand so got loads of their stuff in for a brainstorm. Here’s an arty shot of it next to our office dog guys! @vinegarstrokespr
  51. 51. @eighty_ten Iappreciatethere’snopiconhere. Vinegar Strokes PR Guys! We really want to work with this food brand so got loads of their stuff in for a brainstorm. Here’s an arty shot of it next to our office dog guys! #agencylife @vinegarstrokespr
  52. 52. @eighty_ten You evil meta fucks. AlsoappreciatethemetanarrativeI’mtypinginthesidebar…
  53. 53. @eighty_ten We need to talk about your CreativeProcess®. Upack!Laybare!Decode!
  54. 54. @eighty_ten ®
  55. 55. @eighty_ten We need to talk about being more open. Butwithsomerestraint.
  56. 56. @eighty_ten “X ‘s full rebrandingprocess included months of consumer feedback, iterations & crafting of the final brand.” Butwithsomerestraint.
  57. 57. @eighty_ten “X ‘s new logo cost £20m. We could have spent that on our NHS.” Butwithsomerestraint.
  58. 58. @eighty_ten Literallywhatthefuckisthis?
  59. 59. @eighty_ten Notevenarsedthishasawatermark.Don’teven@me.
  60. 60. @eighty_ten
  61. 61. @eighty_ten We need to stop acting like fucking rock stars. Gatherthecrowd!Shoutitaloud!CreativeCloud!
  62. 62. @eighty_ten Being the world’s most famous creative is a lot like being the world’s most famous dentist.* Thatfuckingguy… * Paraphrased from Noreen Morioka
  63. 63. @eighty_ten THREE HUNDRED DOLLARYDOOS
  64. 64. @eighty_ten We need to talk... Butseriously…
  65. 65. @eighty_ten AnyonebeencountingtheSimpsonsgifs?
  66. 66. @eighty_ten Thanks. Ahhhh.That’sbetter.

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