The document discusses the development of a brand called Femme STEM that aims to promote science, technology, engineering, and math (STEM) education for middle school girls. It outlines the branding and marketing research conducted, including analyzing examples of other STEM-focused brands on social media and websites. Wireframes and visual designs were created for the Femme STEM website and social media pages. The goal of the brand is to engage middle school females and eliminate negative stereotypes about women in STEM fields.
Asia’s Increased Competitive Landscape - HR Implications on Talent Attraction and Retention, by Eric Pesik. Presented at the Crown Leadership International Group: Compensation and Benefits Asia Congress, March 2014, Orchard Parade Hotel, Singapore: (1) The rise of Asia and the new diversified workforce; (2) Winning Companies: What sets them apart? (3) Performance & Pay: What else is new? (4) Performance & Development: Who is a Talent? (5) From HR Programs to Reality: What makes the difference?
Globalization of Ethics and Compliance by @EricPesikEric Pesik
Globalization is not normally associated with ethics. But recent enforcement actions and legislation around the world point to a global ethics convergence. Where did it start? Where are we now? And what’s next for ethics and compliance?
I am sharing my slides from my lecture at the University of Buffalo School of Management Singapore Executive MBA program on September 21, 2013, under Creative Commons Attribution license. You are free to distribute, remix, tweak, and build upon my work, even commercially, as long as you credit me for the original creation by linking to this page URL. Each slide contains source attributions and URL; you should obtain the original images from the original sources before reusing. You must comply with any applicable license restrictions imposed by the original source.
Does crime pay? When you think about the economics of bribery and corruption, most people look at the cost of the huge fines, reputation loss, and business interruption that companies face with when caught paying bribes. But companies that pay bribes never expect to get caught. To the contrary, companies that pay bribes expect to benefit from their corrupt activities. This leads to an obvious question: does crime pay? Or to put it in financial terms, what is the ROI of corruption?
We look at studies that answer important questions: Who bribes? How much do they pay? And what value do they get?
Also, do you get more if you pay more? And do firms that bribe perform better?
I am sharing my slides from my presentation at the CFO Asia Congress on October 8, 2013, under Creative Commons Attribution license. You are free to distribute, remix, tweak, and build upon my work, even commercially, as long as you credit me for the original creation by linking to this Slideshare URL. Each slide contains source attributions and URL; you should obtain the original images from the original sources before reusing. You must comply with any applicable license restrictions imposed by the original source.
Asia’s Increased Competitive Landscape - HR Implications on Talent Attraction and Retention, by Eric Pesik. Presented at the Crown Leadership International Group: Compensation and Benefits Asia Congress, March 2014, Orchard Parade Hotel, Singapore: (1) The rise of Asia and the new diversified workforce; (2) Winning Companies: What sets them apart? (3) Performance & Pay: What else is new? (4) Performance & Development: Who is a Talent? (5) From HR Programs to Reality: What makes the difference?
Globalization of Ethics and Compliance by @EricPesikEric Pesik
Globalization is not normally associated with ethics. But recent enforcement actions and legislation around the world point to a global ethics convergence. Where did it start? Where are we now? And what’s next for ethics and compliance?
I am sharing my slides from my lecture at the University of Buffalo School of Management Singapore Executive MBA program on September 21, 2013, under Creative Commons Attribution license. You are free to distribute, remix, tweak, and build upon my work, even commercially, as long as you credit me for the original creation by linking to this page URL. Each slide contains source attributions and URL; you should obtain the original images from the original sources before reusing. You must comply with any applicable license restrictions imposed by the original source.
Does crime pay? When you think about the economics of bribery and corruption, most people look at the cost of the huge fines, reputation loss, and business interruption that companies face with when caught paying bribes. But companies that pay bribes never expect to get caught. To the contrary, companies that pay bribes expect to benefit from their corrupt activities. This leads to an obvious question: does crime pay? Or to put it in financial terms, what is the ROI of corruption?
We look at studies that answer important questions: Who bribes? How much do they pay? And what value do they get?
Also, do you get more if you pay more? And do firms that bribe perform better?
I am sharing my slides from my presentation at the CFO Asia Congress on October 8, 2013, under Creative Commons Attribution license. You are free to distribute, remix, tweak, and build upon my work, even commercially, as long as you credit me for the original creation by linking to this Slideshare URL. Each slide contains source attributions and URL; you should obtain the original images from the original sources before reusing. You must comply with any applicable license restrictions imposed by the original source.
Taking the Leap: Real-Talk about Real-Time MarketingIntelligenceFeed
“Taking the Leap: Real-Talk about Real-Time Marketing,” looks at RTM in a different, yet interesting way – raising the question of whether or not brands should leap into different types of RTM conversations in the same manner.
“Taking the Leap” starts at the very basics, helping us determine whether or not we should even participate in the conversation. What “Taking the Leap” won’t do is guarantee we have a good idea. But it will ensure we belong in the space. Which is really the first step in making sure our ideas are sound.
At the very least, we hope this starts a conversation that makes our overall social strategies stronger. A conversation that makes us smarter about the content we are posting. And a conversation that forces us to stop and think before we leap.
First draft - "Women’s representation in the computing and information technology workforce has been falling. I want to make computer science attractive for young girls and help them pursue an career within information technology."
Question # 1: What differences between women and men are there?
Question # 2: What are some examples of low gender diversity?
Question # 3: What are some examples of high gender diversity?
Question # 4: How do we measure gender diversity?
Presentation on 27 October 2016 at an Ethics Symposium as part of the Siyaphumelela Project, Kopanong Hotel & Conference Centre, Johannesburg, South Africa
Taking the Leap: Real-Talk about Real-Time MarketingIntelligenceFeed
“Taking the Leap: Real-Talk about Real-Time Marketing,” looks at RTM in a different, yet interesting way – raising the question of whether or not brands should leap into different types of RTM conversations in the same manner.
“Taking the Leap” starts at the very basics, helping us determine whether or not we should even participate in the conversation. What “Taking the Leap” won’t do is guarantee we have a good idea. But it will ensure we belong in the space. Which is really the first step in making sure our ideas are sound.
At the very least, we hope this starts a conversation that makes our overall social strategies stronger. A conversation that makes us smarter about the content we are posting. And a conversation that forces us to stop and think before we leap.
First draft - "Women’s representation in the computing and information technology workforce has been falling. I want to make computer science attractive for young girls and help them pursue an career within information technology."
Question # 1: What differences between women and men are there?
Question # 2: What are some examples of low gender diversity?
Question # 3: What are some examples of high gender diversity?
Question # 4: How do we measure gender diversity?
Presentation on 27 October 2016 at an Ethics Symposium as part of the Siyaphumelela Project, Kopanong Hotel & Conference Centre, Johannesburg, South Africa
Xarxes socials i malalties emergents: Un risc? Un suport per a la prevenció?Xavier Lasauca i Cisa
Presentació de la ponència de clausura que vaig impartir el 30 de setembre de 2014 en el Col·legi Oficial de Metges de Barcelona en el marc del IV Taller de malalties emergents, organitzat per la Unitat d'Investigació en Tuberculosi de Barcelona. La presentació consta de dues parts: en la primera part es mostren alguns exemples que demostren la utilitat dels blogs i eines com ara Twitter per comunicar la ciència i incrementar l’impacte de la recerca; en la segona, s'examinen els avantatges de les xarxes socials per a la prevenció, la detecció i el seguiment de les malalties emergents, així com els riscos que comporta el seu mal ús o un ús poc responsable.
Web.br 2016 Keynote presentation. How technology shapes society and society shapes technology, way before the Internet. In the Digital Era, our web technologies increases the biases we already have. It's our choice what technologies we want to build and which society we want to shape.
This is the full research report for the project "Her Code: Engendering Change in Silicon Valley" prepared by Orange Labs SF in June 2009. Please quote with attribution.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
1. Young Women in Technology Sophia Black
FA102a,
Research and Speculative
Product/Service Development
2. Young Women in Technology Sophia Black
Assignment 1, Research
“Supporting women in the sciences
and technology”
http://www.kurzweilai.net/ask-ray-supporting-women-in-the-sciences-and-technology
3. Young Women in Technology Sophia Black
Assignment 1, Research
-Women are underrepresented in the
technology industryhttp://www.nytimes.com/2014/04/06/technology/technologys-man-problem.html?_r=0
4. Young Women in Technology Sophia Black
Assignment 1, Research
“A sexist, alpha-male culture in the
industry [makes] women … feel
unwelcome, demeaned or even
endangered.
Source: Bureau of Labor Statistics and Harvard Business Publishing, via National Center for Women & Information Technology
5. Young Women in Technology Sophia Black
Assignment 1, Research
“Here's the Real Reason There Are
Not More Women in Technology”
http://www.forbes.com/sites/markfidelman/2012/06/05/heres-the-real-reason-there-are-not-more-women-in-technology/2/#30204a993c67
6. Young Women in Technology Sophia Black
Assignment 1, Future Product or Service
Young Women in Technology
-Engages middle school females
-Promotes science curriculum
-Eliminates negative stereotypes
7. Young Women in Technology Sophia Black
Source for Brand Character Words
M.I.A
8. Young Women in Technology Sophia Black
Naming Process
Selected words from original posts:
“technology, STEM, feminism, future”
Generated name possibilities:
FemTech (created by combining feminism
and tech)
Femme STEM (created by tweaking
feminism and combining STEM)
9. Young Women in Technology Sophia Black
Final Product/Service Name
Femme STEM
Could not use FemTech because it was
already in use
“Femme” adds a youthful and playful feel
for young women
“STEM” (Science Technology Engineering Mathematics) is a
major buzzword in middle school
curriculums
10. Young Women in Technology Sophia Black
Brand Character Diagram Sketches
11. Young Women in Technology Sophia Black
Brand Character Diagram
TONE
leader
strut
lady
warm
PERSONA
daughter
independent
educated
bubbling
LANGUAGE
career
pride
study
represent
PURPOSE
pack
equal
production
possibilities
femme STEM
12. Young Women in Technology Sophia Black
Assignment 3, Logotype Research, Word from Diagram
daughter
13. Young Women in Technology Sophia Black
Assignment 3, Logotype Research
https://cdn.colorlib.com/wp/wp-content/uploads/sites/2/2014/02/Olympic-logo.png
http://www.logofound.com
https://image.freepik.com/free-icon/pinterest-logo-circle_318-40721.png
http://www.inspirefirst.com/wp-content/uploads/2013/09/flower-logos-Naturar.jpg
http://a4.files.theultralinx.com/image/upload/c_fit,cs_srgb,w_620/MTI5MDI0OTUyMjgzMjA4MTU4.png
14. Young Women in Technology Sophia Black
Assignment 3, Logotype
fS
15. Young Women in Technology Sophia Black
Assignment 4, Social Media Branding, Research
National Geographic Face Book Page
https://www.facebook.com/natgeo/?fref=ts
Impact Strength and Performance Facebook Page
https://www.facebook.com/Impact-Strength-and-Performance-159301487499816/?fref=ts
STEM Learning Facebook Page
https://www.facebook.com/STEMLearningUK/
16. Young Women in Technology Sophia Black
Assignment 4, Social Media Branding, Facebook Page
https://www.facebook.com/Femme-Stem-118698461898438 /
17. Young Women in Technology Sophia Black
Assignment 4, Social Media Branding, Comments
18. Young Women in Technology Sophia Black
Assignment 4, Social Media Branding, Photos
19. Young Women in Technology Sophia Black
Assignment 4, Social Media Branding, Creating Community
-Targeted my volleyball peers
-Informed my nuclear family
-Twitter blasted my followers
20. Young Women in Technology Sophia Black
Assignment 5, Webpage Layout Research for Wireframes
Tumblr
https://www.tumblr.com/dashboard
21. Young Women in Technology Sophia Black
Assignment 5, Webpage Layout Research for Wireframes
Youtube
https://www.youtube.com
22. Young Women in Technology Sophia Black
Assignment 5, Wireframe
23. Young Women in Technology Sophia Black
Assignment 5, Tagline Research
McDonald’s “I’m Lovin' It”
Olympus “Your Vision, Our Future”
Panasonic “Ideas for Life”
Verizon “Can You Hear Me Now?”
Coca-Cola “Open Happiness”
http://cdn.designinstruct.com/wp-content/uploads/2012/02/10_11_12_Panasonic_Philips_Olympus.jpg
http://kopywritingkourse.com/wp-content/uploads/tagline-examples-big-companies.png
24. Young Women in Technology Sophia Black
Assignment 5, Homepage Visual Design in Browser
Link to websiteImage Credit
25. Young Women in Technology Sophia Black
Assignment 5, Lower Level Visual Design in a Browser
https://projects.invisionapp.com/d/main#/console/8231403/176245056/preview
26. Young Women in Technology Sophia Black
Assignment 5, Linked Prototype URL
https://projects.invisionapp.com/d/main#/console/8231403/176242882/preview