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Young Women in Technology Sophia Black
FA102a,
Research and Speculative
Product/Service Development
Young Women in Technology Sophia Black
Assignment 1, Research
“Supporting women in the sciences
and technology”
http://www.kurzweilai.net/ask-ray-supporting-women-in-the-sciences-and-technology
Young Women in Technology Sophia Black
Assignment 1, Research
-Women are underrepresented in the
technology industryhttp://www.nytimes.com/2014/04/06/technology/technologys-man-problem.html?_r=0
Young Women in Technology Sophia Black
Assignment 1, Research
“A sexist, alpha-male culture in the
industry [makes] women … feel
unwelcome, demeaned or even
endangered.
Source: Bureau of Labor Statistics and Harvard Business Publishing, via National Center for Women & Information Technology
Young Women in Technology Sophia Black
Assignment 1, Research
“Here's the Real Reason There Are
Not More Women in Technology”
http://www.forbes.com/sites/markfidelman/2012/06/05/heres-the-real-reason-there-are-not-more-women-in-technology/2/#30204a993c67
Young Women in Technology Sophia Black
Assignment 1, Future Product or Service
Young Women in Technology
-Engages middle school females
-Promotes science curriculum
-Eliminates negative stereotypes
Young Women in Technology Sophia Black
Source for Brand Character Words
M.I.A
Young Women in Technology Sophia Black
Naming Process
Selected words from original posts:
“technology, STEM, feminism, future”
Generated name possibilities:
FemTech (created by combining feminism
and tech)
Femme STEM (created by tweaking
feminism and combining STEM)
Young Women in Technology Sophia Black
Final Product/Service Name
Femme STEM
Could not use FemTech because it was
already in use
“Femme” adds a youthful and playful feel
for young women
“STEM” (Science Technology Engineering Mathematics) is a
major buzzword in middle school
curriculums
Young Women in Technology Sophia Black
Brand Character Diagram Sketches
Young Women in Technology Sophia Black
Brand Character Diagram
TONE
leader
strut
lady
warm
PERSONA
daughter
independent
educated
bubbling
LANGUAGE
career
pride
study
represent
PURPOSE
pack
equal
production
possibilities
femme STEM
Young Women in Technology Sophia Black
Assignment 3, Logotype Research, Word from Diagram
daughter
Young Women in Technology Sophia Black
Assignment 3, Logotype Research
https://cdn.colorlib.com/wp/wp-content/uploads/sites/2/2014/02/Olympic-logo.png
http://www.logofound.com
https://image.freepik.com/free-icon/pinterest-logo-circle_318-40721.png
http://www.inspirefirst.com/wp-content/uploads/2013/09/flower-logos-Naturar.jpg
http://a4.files.theultralinx.com/image/upload/c_fit,cs_srgb,w_620/MTI5MDI0OTUyMjgzMjA4MTU4.png
Young Women in Technology Sophia Black
Assignment 3, Logotype
fS

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Young women in technology

  • 1. Young Women in Technology Sophia Black FA102a, Research and Speculative Product/Service Development
  • 2. Young Women in Technology Sophia Black Assignment 1, Research “Supporting women in the sciences and technology” http://www.kurzweilai.net/ask-ray-supporting-women-in-the-sciences-and-technology
  • 3. Young Women in Technology Sophia Black Assignment 1, Research -Women are underrepresented in the technology industryhttp://www.nytimes.com/2014/04/06/technology/technologys-man-problem.html?_r=0
  • 4. Young Women in Technology Sophia Black Assignment 1, Research “A sexist, alpha-male culture in the industry [makes] women … feel unwelcome, demeaned or even endangered. Source: Bureau of Labor Statistics and Harvard Business Publishing, via National Center for Women & Information Technology
  • 5. Young Women in Technology Sophia Black Assignment 1, Research “Here's the Real Reason There Are Not More Women in Technology” http://www.forbes.com/sites/markfidelman/2012/06/05/heres-the-real-reason-there-are-not-more-women-in-technology/2/#30204a993c67
  • 6. Young Women in Technology Sophia Black Assignment 1, Future Product or Service Young Women in Technology -Engages middle school females -Promotes science curriculum -Eliminates negative stereotypes
  • 7. Young Women in Technology Sophia Black Source for Brand Character Words M.I.A
  • 8. Young Women in Technology Sophia Black Naming Process Selected words from original posts: “technology, STEM, feminism, future” Generated name possibilities: FemTech (created by combining feminism and tech) Femme STEM (created by tweaking feminism and combining STEM)
  • 9. Young Women in Technology Sophia Black Final Product/Service Name Femme STEM Could not use FemTech because it was already in use “Femme” adds a youthful and playful feel for young women “STEM” (Science Technology Engineering Mathematics) is a major buzzword in middle school curriculums
  • 10. Young Women in Technology Sophia Black Brand Character Diagram Sketches
  • 11. Young Women in Technology Sophia Black Brand Character Diagram TONE leader strut lady warm PERSONA daughter independent educated bubbling LANGUAGE career pride study represent PURPOSE pack equal production possibilities femme STEM
  • 12. Young Women in Technology Sophia Black Assignment 3, Logotype Research, Word from Diagram daughter
  • 13. Young Women in Technology Sophia Black Assignment 3, Logotype Research https://cdn.colorlib.com/wp/wp-content/uploads/sites/2/2014/02/Olympic-logo.png http://www.logofound.com https://image.freepik.com/free-icon/pinterest-logo-circle_318-40721.png http://www.inspirefirst.com/wp-content/uploads/2013/09/flower-logos-Naturar.jpg http://a4.files.theultralinx.com/image/upload/c_fit,cs_srgb,w_620/MTI5MDI0OTUyMjgzMjA4MTU4.png
  • 14. Young Women in Technology Sophia Black Assignment 3, Logotype fS