The document discusses the declining representation of women in the computing and technology workforce, despite their increased participation in the broader workforce. It proposes solutions such as developing engaging training programs that connect technology to everyday life and emphasizes the importance of mixing different teaching methods to motivate young women. The main objective of the project is to spark interest in software development among girls by providing foundational programming knowledge and relatable learning experiences.

1. I AM
codealia
Demystifying the world of engineering.

2. What are we
missing out on?
Let us formalize a
problem

3. The face of the workforce
is changing. It is
increasingly female, global
and digital.
Women already make up
half the workforce, yet...

4. Women’s representation in
the computing and
information technology
workforce has been
falling since peak in 198?.
http://www.cra.org/uploads/documents/resources/taulbee/CS_Degree_and_Enrollment_Trends_2010-11.pd f "Computing Degree
and Enrollment Trends", 2010-2011 CRA Taulbee Survey. The Computing Research Association.

5. Although teenage girls are now
using computers and the Internet
at rates similar to their male
peers, they are five times less
likely to consider a technologyrelated career or plan on taking
post-secondary technology
classes
http://www.computerworld.com/careertopics/careers/recruiting/story/0,10801,55910,00.html Melkymuka, Kathleen (8 January
2001). "If Girls Don't Get IT, IT Won't Get Girls", Computer World

6. Women in computing
http://en.wikipedia.org/wiki/Women_in_computing

7. Is that
A
problem?

8. Solutions?
Can we solve a problem
by developing new tools
and concepts?

9. Hypothesis
The Difference in Female and
Male Perspectives leads to
negative attitudes toward
and barriers for women in
the educational system as
well as on the job market

10. Hypothesis
You get better results
if you mix web based
training with teacher
led sessions

11. Hypothesis
Making computer
science training about
everyday life will
increase motivation to
learn

12. Hypothesis
35 – 45 y/o male engineers
can't design a training
program that will
appeal to young women

13. I AM
codealia
Young - Strong - Independent - Educated
Goals
- being a conceptual role model to young women
- offer intresting an motivating curriculum
- make training fun and engaging by connecting with
everyday problems
- recognize that technology is secondary – what it does is
what makes ppl tick
- ”it's all about ppl-skills, stupid!”

14. Buzzwords
Social club
Instagram
Self expression
Minecraft
Blogging
Pair programming
Mentors - Role models
Web based training material
Learning management system
Instructor led training
What else??

15. Objectives
The main objective of this project is to spark interest in
Software development and programming in young women /
girls by:
- Teach basic knowledge of methods used in system
development projects
- Learn the basic techniques for publishing content on the
Internet
- Reconnect to the participants' daily use of technology
(social networking, news, school, etc)

16. Action Plan
1. Define the strategy and objectives
of the project - "business model"
2. Establish a schedule
3. Establish an organizational chart
- Board of Directors
- Advisory board
- Project Manager
- Technology Support