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Young Tourism Export Council: Social Media & Networking

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MoshSocialMedia
MoshSocialMedia

This presentation was at the Young TEC Summit and was titled: Social Media & Networking. This presentation focused on personal brand and how the audience needs to be aware of what they post and potential repercussions, as well as their online profile and actively search for opportunities using social media, with a particular spotlight on LinkedIn.

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YOUNGTEC/ SOCIALMEDIA PRESENTATION MOSH.CO.NZ
SCHOOL MOSH
SCHOOL EUROPE SCHOOL T-COLL PAINTING SALES MOSH BA JET PROPERTY BANKING
Social media management can be tricky…
@Cellla_ And….no you don't start that FA job today! I just fired you! Good luck with your no money, no job life! — Robert waple (@Robertwaple) February 7, 2015
Pillars of Good Social: • Depth over breadth - match objectives with platforms, don’t be on everything • Creativity + structure - social media will waste resources without good ideas and sound processes • Integrated - social media is a great amplifier • Platform agnostic - know what you own, and know what you rent • Authenticity - don’t manipulate, give people a reason to care!
MUSTS! 1. Professional photo 2. Vanity URL 3. Shape information to objectives 4. Use key terms to be associated and found
5. Rearrange profile to most important 6. Have complete work history 7. Use rich media (PDFs, White Papers, Videos, Photos)
8. Get recommendations (not endorsements)
CONNECTIONS CONTENT GROUPS
QUESTIONS? @JONATMOSH LINKEDIN.COM/IN/JONRANDLES

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Young Tourism Export Council: Social Media & Networking