The document is an agenda for a CCC meeting taking place on March 23rd in Prague, Czech Republic. The agenda includes:
1. A coffee tasting presentation by Starbucks staff for 10 minutes.
2. Round table introductions led by Ivan for 10 minutes to form the meeting team.
3. An open table discussion for 25 minutes for knowledge sharing among the team.
4. Generating questions for leaders from the Tuesday Business Network, Danish Embassy, and Norwegian Embassy.
The document also lists attendees and topics to be discussed including personal branding, social media use, and minutes from a previous discussion.
This document discusses social networks and their impact. It begins by defining social networks as social structures made up of nodes like individuals or organizations connected by relationships. It then provides examples of different types of social networks like Facebook, LinkedIn, and alumni networks. The document outlines key features of social networks like messaging, sharing media, and discusses how they are used for socializing, business opportunities, and matchmaking. It also discusses popular networks like Facebook and Twitter, noting their founding years, user numbers, revenue models, and basic features. The document covers advantages and disadvantages of social networks for individuals and businesses. It concludes that social networks are now a major part of life but have both positive and negative aspects depending on how they are used.
Social Media and Human Resource Management Gaurav Wadhwa
This document discusses the role of social media in human resources. It begins by defining social media and its growing importance. It then outlines how social media is used in HR for networking, information sharing, recruitment, and training. Key benefits include improved employee engagement, effective recruitment, and facilitating training. Social media has also changed HR by enabling new forms of employee communication, giving employees a voice, and impacting employer branding. The future of social media in HR will include greater knowledge sharing and access to resources, reevaluating corporate values, and supporting innovation. However, legal implications around online screening of candidates must be considered.
This document discusses how human resource practices are integrating social media. It begins by covering traditional HR functions like recruitment, training, and performance management. It then outlines how social media is being used in HR for activities like marketing open roles, screening candidates, and maintaining corporate image. The document also examines companies' reluctance due to risks but also their adaptations like developing social media policies. It concludes by suggesting the future of HR will involve more social media use and provides tips for both job seekers and developing policies.
This document discusses social media risk management for human resources. It begins with a legal disclaimer and introduction of the presenter. It then defines social media according to financial regulators and outlines various legal concerns related to social media use. The document discusses opportunities and risks of social media use, as well as potential consequences. It focuses on components of an effective social media policy and lessons learned regarding policy development. The presentation concludes with information on relevant state laws and a question and answer section.
The document discusses social media marketing and provides tips for businesses getting started with social media. It begins by introducing LintBucket Media, a social media marketing agency. It then covers defining social media, setting goals, identifying target audiences, choosing appropriate channels and tools, and recommends resources for learning more. Key aspects include having a website and analytics in place before engaging in social media, determining goals and metrics, appointing passionate staff, focusing on creating value for customers, and integrating social media with other marketing.
The Social Web for Business - Social Media Assignment. Alex Clapson 20th July...Alex Clapson
This document provides an overview of the origins and evolution of social networks from the 1960s to present day. It discusses early networks in the 1970s and key platforms that launched in the early 2000s like Friendster, LinkedIn, and Facebook. The document also examines Google+ and the future of social networks. It analyzes the value of social media marketing for businesses and provides tips for effective social media use in 2013, focusing on relevance, visuals, helping clients/readers, analytics, events, and concentrating efforts on top platforms.
The importance of Social Media on Corporate ReputationDilara Adaylar
The document summarizes a master's thesis defense on the importance of social media on corporate reputation. It includes an introduction, objectives and methodology, structure of the thesis, concepts of corporate reputation and social media, the importance of social media on corporate reputation, and conclusions. The thesis analyzed how social media positively and negatively impacts corporate reputation through a conceptual study and survey of 553 young Turkish consumers on their social media behaviors and opinions of corporate social media activities. The conclusions found that social media is an effective tool for companies to communicate with consumers and influence large groups but also poses risks like cyberattacks that companies must manage carefully.
Social Networking Site - A new era in communicationVidur Pandit
The document discusses the rise of social networking sites and their impact on communication. It provides background on early social networking sites like MySpace and Facebook. People began using these sites to fulfill various social needs, like forming relationships, belonging to groups, and satisfying curiosity about others. This led to their rapid growth and popularity. The sites transformed how people communicate by allowing them to connect with friends and family across distances. Today, social media continues to revolutionize communication and play a major role in peoples' social lives.
This document discusses social networks and their impact. It begins by defining social networks as social structures made up of nodes like individuals or organizations connected by relationships. It then provides examples of different types of social networks like Facebook, LinkedIn, and alumni networks. The document outlines key features of social networks like messaging, sharing media, and discusses how they are used for socializing, business opportunities, and matchmaking. It also discusses popular networks like Facebook and Twitter, noting their founding years, user numbers, revenue models, and basic features. The document covers advantages and disadvantages of social networks for individuals and businesses. It concludes that social networks are now a major part of life but have both positive and negative aspects depending on how they are used.
Social Media and Human Resource Management Gaurav Wadhwa
This document discusses the role of social media in human resources. It begins by defining social media and its growing importance. It then outlines how social media is used in HR for networking, information sharing, recruitment, and training. Key benefits include improved employee engagement, effective recruitment, and facilitating training. Social media has also changed HR by enabling new forms of employee communication, giving employees a voice, and impacting employer branding. The future of social media in HR will include greater knowledge sharing and access to resources, reevaluating corporate values, and supporting innovation. However, legal implications around online screening of candidates must be considered.
This document discusses how human resource practices are integrating social media. It begins by covering traditional HR functions like recruitment, training, and performance management. It then outlines how social media is being used in HR for activities like marketing open roles, screening candidates, and maintaining corporate image. The document also examines companies' reluctance due to risks but also their adaptations like developing social media policies. It concludes by suggesting the future of HR will involve more social media use and provides tips for both job seekers and developing policies.
This document discusses social media risk management for human resources. It begins with a legal disclaimer and introduction of the presenter. It then defines social media according to financial regulators and outlines various legal concerns related to social media use. The document discusses opportunities and risks of social media use, as well as potential consequences. It focuses on components of an effective social media policy and lessons learned regarding policy development. The presentation concludes with information on relevant state laws and a question and answer section.
The document discusses social media marketing and provides tips for businesses getting started with social media. It begins by introducing LintBucket Media, a social media marketing agency. It then covers defining social media, setting goals, identifying target audiences, choosing appropriate channels and tools, and recommends resources for learning more. Key aspects include having a website and analytics in place before engaging in social media, determining goals and metrics, appointing passionate staff, focusing on creating value for customers, and integrating social media with other marketing.
The Social Web for Business - Social Media Assignment. Alex Clapson 20th July...Alex Clapson
This document provides an overview of the origins and evolution of social networks from the 1960s to present day. It discusses early networks in the 1970s and key platforms that launched in the early 2000s like Friendster, LinkedIn, and Facebook. The document also examines Google+ and the future of social networks. It analyzes the value of social media marketing for businesses and provides tips for effective social media use in 2013, focusing on relevance, visuals, helping clients/readers, analytics, events, and concentrating efforts on top platforms.
The importance of Social Media on Corporate ReputationDilara Adaylar
The document summarizes a master's thesis defense on the importance of social media on corporate reputation. It includes an introduction, objectives and methodology, structure of the thesis, concepts of corporate reputation and social media, the importance of social media on corporate reputation, and conclusions. The thesis analyzed how social media positively and negatively impacts corporate reputation through a conceptual study and survey of 553 young Turkish consumers on their social media behaviors and opinions of corporate social media activities. The conclusions found that social media is an effective tool for companies to communicate with consumers and influence large groups but also poses risks like cyberattacks that companies must manage carefully.
Social Networking Site - A new era in communicationVidur Pandit
The document discusses the rise of social networking sites and their impact on communication. It provides background on early social networking sites like MySpace and Facebook. People began using these sites to fulfill various social needs, like forming relationships, belonging to groups, and satisfying curiosity about others. This led to their rapid growth and popularity. The sites transformed how people communicate by allowing them to connect with friends and family across distances. Today, social media continues to revolutionize communication and play a major role in peoples' social lives.
This document discusses the increasing importance of social media in human resources. It notes that over 75% of companies are using or planning to use social media like LinkedIn, Twitter and Facebook for recruiting. Social media allows for more efficient recruiting by accelerating the process from posting jobs to sourcing candidates. It also discusses how social media can be used for talent acquisition, onboarding new employees, knowledge sharing and building internal social capital.
Social Media Policies for Government Agencies: Why and Howguestd39dc835
This document discusses the importance of establishing social media policies for organizations. It recommends convening a cross-functional team to review existing policies, research how other organizations approach social media, and draft policy recommendations. The key topics that should be addressed in a social media policy include processes for creating and posting on accounts, acceptable and prohibited content, terms of use for users, records retention, and consequences for violations. Establishing clear social media policies can help balance opportunities and risks for employers while defining an organization's culture in the digital space.
Social media and social networking have become essential tools for commercial real estate professionals. Social media allows CRE professionals to form and maintain relationships with current and prospective clients, build their personal brand and company awareness, and stay informed on industry trends. The most important social media platforms for CRE professionals are LinkedIn for networking, Facebook for direct communication, Twitter for short updates, Google+ for search engine optimization, and Instagram for visual content. CRE professionals must utilize hashtags, post quality content regularly, and use tools like Hootsuite to effectively engage across multiple social media channels.
The document provides an overview of a conference on Latinos in Social Media (LATISM'13). It discusses the purpose and mission of LATISM as an organization focused on advancing Latinos in social media and technology. It then covers various topics on social media including what social media is, popular networks like Facebook, Twitter, Google+, how organizations use social media, and tools for getting started with social media.
This document discusses the use of social media and various online tools for research purposes and statistical analysis. It describes how social media platforms can be mined for user data and opinions. Visualization tools are highlighted as useful for exploring and sharing datasets. The document also notes that social media has changed research communication from presentations to conversations by facilitating the quick sharing of knowledge across networks.
This document discusses social networking and outlines several key points. It begins by defining social networking services and sites, noting they facilitate building social networks and relationships online. It then categorizes different types of social networking including educational, online community, and business networks. The document also lists advantages like open communication, marketing opportunities, and business reputation building. Disadvantages include the time-consuming nature, potential addiction issues, privacy concerns, and technical problems. It concludes by comparing advantages and disadvantages of specific networks like Facebook and Twitter.
The document provides an overview of using social media for organizations. It discusses various social media platforms like blogs, Twitter, Facebook and their benefits. It also provides tips on developing goals, aligning social media with organizational objectives, engagement strategies, and overcoming challenges to building social media capacity within organizations. Examples of successful social media campaigns for non-profits are also summarized.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
This document discusses how Web 2.0 technologies like RSS feeds, blogs, social networking, and podcasting are impacting both tourism demand and supply. These technologies enable users to both create and share travel-related content, which influences other users' travel decisions. They also challenge existing business models and give rise to new types of online travel agencies that facilitate collaborative trip planning among friends.
The document provides an overview of a social media workshop presented by Intraprise Technologies LLC. The workshop aimed to help participants understand basic social media concepts, implications for professional use, and key features of Facebook, LinkedIn, and Twitter. Attendees were introduced to the presenters and their company, which provides management, technology, and accounting consulting services. The workshop then covered definitions of social media, its mainstream adoption, types of technologies, and potential benefits and risks of professional usage. Guided tours of Twitter, LinkedIn, and Facebook highlighted their purposes and interesting usage statistics.
The document provides information about the DirectEmployers Association, a non-profit organization comprised of over 650 member companies. It details the association's history and role in pioneering online recruitment in the 1990s. The association aims to provide cost-effective recruitment solutions and reach a diverse global talent pool for its members. It is a leader in recruitment technology and compliance with OFCCP regulations.
This document provides a brand audit of Facebook. It outlines Facebook's brand heritage from its origins as "Facemash" in 2003 to becoming "Facebook" in 2005. The brand identity, architecture, positioning, and core challenges are examined. Facebook's brand is positioned as allowing users to stay connected to friends and family through customizable profiles. However, its core challenge is brand revitalization as younger users find Facebook uncool and associate it with information overload. Recommendations include creating new associations to attract younger users, bolstering connections with friends/family, and neutralizing negative associations through streamlining the user experience.
1. The document discusses how social media can be used by local councils to engage with their communities. It provides examples of how councils can create pages and profiles on platforms like Facebook, Twitter, YouTube and LinkedIn to promote their services and events.
2. Case studies are presented that show how councils in Arizona and Queensland used social media campaigns to increase tourism and community engagement.
3. Strategies are suggested for integrating social media into a council's existing marketing and communications activities to build relationships with residents.
1. Social media networks allow users to share content like text, images, and videos. Popular social networks include Facebook, Twitter, and LinkedIn.
2. Facebook aims to make the world more open and connected. Twitter connects users through real-time information and stories. LinkedIn connects professionals to help them achieve career success.
3. While social networks provide benefits like education, communication, and networking, they also pose disadvantages such as lack of privacy, distraction, antisocial behavior, and cyberbullying.
The document discusses personal branding and managing your digital footprint. It emphasizes that your online presence and digital footprint can influence how others perceive you, such as potential employers. It provides tips for monitoring what information exists online about you, adjusting your digital footprint if needed, and using personal branding strategies to curate a favorable online image. Personal branding is important for differentiation in today's competitive job market where employers may research applicants online.
The document provides information and guidance for chapter leaders on using social media. It defines social media and explains why it is important. It also outlines the major types of social media and best practices for using each one. The document provides templates and steps for chapters to create a social media plan, implement initiatives, engage members, and measure effectiveness. Examples are given of how some ASTD chapters are successfully using social media.
Social media marketing - MBA Project - International MarketingAnand Waindeshkar
The document discusses social media marketing in an international environment. It begins with definitions of social media and social media marketing. It then outlines the types of social media channels and discusses the advantages and disadvantages of social media marketing through a SWOT analysis. The document also explores the past, present and future of social media, and provides a case study on Ford's social media efforts. It concludes by emphasizing that social media is a powerful tool but must be used effectively.
This document discusses the increasing importance of social media in human resources. It notes that over 75% of companies are using or planning to use social media like LinkedIn, Twitter and Facebook for recruiting. Social media allows for more efficient recruiting by accelerating the process from posting jobs to sourcing candidates. It also discusses how social media can be used for talent acquisition, onboarding new employees, knowledge sharing and building internal social capital.
Social Media Policies for Government Agencies: Why and Howguestd39dc835
This document discusses the importance of establishing social media policies for organizations. It recommends convening a cross-functional team to review existing policies, research how other organizations approach social media, and draft policy recommendations. The key topics that should be addressed in a social media policy include processes for creating and posting on accounts, acceptable and prohibited content, terms of use for users, records retention, and consequences for violations. Establishing clear social media policies can help balance opportunities and risks for employers while defining an organization's culture in the digital space.
Social media and social networking have become essential tools for commercial real estate professionals. Social media allows CRE professionals to form and maintain relationships with current and prospective clients, build their personal brand and company awareness, and stay informed on industry trends. The most important social media platforms for CRE professionals are LinkedIn for networking, Facebook for direct communication, Twitter for short updates, Google+ for search engine optimization, and Instagram for visual content. CRE professionals must utilize hashtags, post quality content regularly, and use tools like Hootsuite to effectively engage across multiple social media channels.
The document provides an overview of a conference on Latinos in Social Media (LATISM'13). It discusses the purpose and mission of LATISM as an organization focused on advancing Latinos in social media and technology. It then covers various topics on social media including what social media is, popular networks like Facebook, Twitter, Google+, how organizations use social media, and tools for getting started with social media.
This document discusses the use of social media and various online tools for research purposes and statistical analysis. It describes how social media platforms can be mined for user data and opinions. Visualization tools are highlighted as useful for exploring and sharing datasets. The document also notes that social media has changed research communication from presentations to conversations by facilitating the quick sharing of knowledge across networks.
This document discusses social networking and outlines several key points. It begins by defining social networking services and sites, noting they facilitate building social networks and relationships online. It then categorizes different types of social networking including educational, online community, and business networks. The document also lists advantages like open communication, marketing opportunities, and business reputation building. Disadvantages include the time-consuming nature, potential addiction issues, privacy concerns, and technical problems. It concludes by comparing advantages and disadvantages of specific networks like Facebook and Twitter.
The document provides an overview of using social media for organizations. It discusses various social media platforms like blogs, Twitter, Facebook and their benefits. It also provides tips on developing goals, aligning social media with organizational objectives, engagement strategies, and overcoming challenges to building social media capacity within organizations. Examples of successful social media campaigns for non-profits are also summarized.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
This document discusses how Web 2.0 technologies like RSS feeds, blogs, social networking, and podcasting are impacting both tourism demand and supply. These technologies enable users to both create and share travel-related content, which influences other users' travel decisions. They also challenge existing business models and give rise to new types of online travel agencies that facilitate collaborative trip planning among friends.
The document provides an overview of a social media workshop presented by Intraprise Technologies LLC. The workshop aimed to help participants understand basic social media concepts, implications for professional use, and key features of Facebook, LinkedIn, and Twitter. Attendees were introduced to the presenters and their company, which provides management, technology, and accounting consulting services. The workshop then covered definitions of social media, its mainstream adoption, types of technologies, and potential benefits and risks of professional usage. Guided tours of Twitter, LinkedIn, and Facebook highlighted their purposes and interesting usage statistics.
The document provides information about the DirectEmployers Association, a non-profit organization comprised of over 650 member companies. It details the association's history and role in pioneering online recruitment in the 1990s. The association aims to provide cost-effective recruitment solutions and reach a diverse global talent pool for its members. It is a leader in recruitment technology and compliance with OFCCP regulations.
This document provides a brand audit of Facebook. It outlines Facebook's brand heritage from its origins as "Facemash" in 2003 to becoming "Facebook" in 2005. The brand identity, architecture, positioning, and core challenges are examined. Facebook's brand is positioned as allowing users to stay connected to friends and family through customizable profiles. However, its core challenge is brand revitalization as younger users find Facebook uncool and associate it with information overload. Recommendations include creating new associations to attract younger users, bolstering connections with friends/family, and neutralizing negative associations through streamlining the user experience.
1. The document discusses how social media can be used by local councils to engage with their communities. It provides examples of how councils can create pages and profiles on platforms like Facebook, Twitter, YouTube and LinkedIn to promote their services and events.
2. Case studies are presented that show how councils in Arizona and Queensland used social media campaigns to increase tourism and community engagement.
3. Strategies are suggested for integrating social media into a council's existing marketing and communications activities to build relationships with residents.
1. Social media networks allow users to share content like text, images, and videos. Popular social networks include Facebook, Twitter, and LinkedIn.
2. Facebook aims to make the world more open and connected. Twitter connects users through real-time information and stories. LinkedIn connects professionals to help them achieve career success.
3. While social networks provide benefits like education, communication, and networking, they also pose disadvantages such as lack of privacy, distraction, antisocial behavior, and cyberbullying.
The document discusses personal branding and managing your digital footprint. It emphasizes that your online presence and digital footprint can influence how others perceive you, such as potential employers. It provides tips for monitoring what information exists online about you, adjusting your digital footprint if needed, and using personal branding strategies to curate a favorable online image. Personal branding is important for differentiation in today's competitive job market where employers may research applicants online.
The document provides information and guidance for chapter leaders on using social media. It defines social media and explains why it is important. It also outlines the major types of social media and best practices for using each one. The document provides templates and steps for chapters to create a social media plan, implement initiatives, engage members, and measure effectiveness. Examples are given of how some ASTD chapters are successfully using social media.
Social media marketing - MBA Project - International MarketingAnand Waindeshkar
The document discusses social media marketing in an international environment. It begins with definitions of social media and social media marketing. It then outlines the types of social media channels and discusses the advantages and disadvantages of social media marketing through a SWOT analysis. The document also explores the past, present and future of social media, and provides a case study on Ford's social media efforts. It concludes by emphasizing that social media is a powerful tool but must be used effectively.
Social Media Optimization Training in Ambala ! Batra Computer Centrejatin batra
Are you in search of Scial media optimization training in Ambala Cantt?
Now your search ends here.. BATRA COMPUTER CENTRE provides you best SMO training in Ambala Cantt. We also provide training in Basics of Computer, training in Programming Languages like C, C++, HTML, PHP, Training in Web Designing, Web Development, SEO, SMO and we also offer training in many other computer courses also.
Developing innovative qualitative research techniques for effective digital m...Merlien Institute
This document provides an overview of ConsumerVisions, a digital media research agency. It discusses how the internet has evolved and consumers have become more savvy. ConsumerVisions uses qualitative research methods like workshops and interviews to understand consumer needs and develop effective digital strategies for clients. One case study describes how they helped redevelop an Australian government website through iterative user testing and recommendations. Their work has helped clients improve websites, apps, and online sales.
This document provides an overview of social media optimization (SMO) for beginners. It defines social media and explains that SMO involves optimizing a site to be more visible and discussed on social media platforms. The three keys of SMO are research, planning, and execution. Research involves understanding the target audience and where they engage online. Planning determines which social media platforms to use. Execution shares content regularly on those platforms. SMO can increase website traffic from social media by 25-30% according to the research cited.
This presentation provides an overview of social media, including what it is, how it works, examples of different types of social media platforms, and how businesses and students can utilize social media. It defines social media as internet-based platforms that promote sharing of information, and lists common types like Facebook, Twitter, and Instagram. The presentation also outlines the functions of social media, both benefits like improved communication and connections, as well as potential disadvantages like distraction.
Charla sobre social media y personal branding para alumnos de Bachillerato que acudieron al Campus Preuniversitario de la Universidad CEU Cardenal Herrera en junio de 2014
Study on impact of social media marketing in indiabikki62
This document summarizes a study on the impact of social media marketing in India. Some key findings are:
- 70% of companies in India use social media for marketing.
- Facebook is the most popular social networking platform for advertising, with 90% of respondents finding ads well-connected on Facebook.
- 85% of respondents access ads coming on their way in social networking sites.
- The study utilized a questionnaire to collect primary data from 50 social media users in India aged 16-30 on their internet usage and perceptions of advertising on social networking platforms.
This report discusses social media marketing conducted by ProSpace Tec media Private limited in Hyderabad, India. It focuses on understanding customer needs, researching competitors, and developing effective marketing strategies. ProSpace provides various digital marketing services including social media marketing. The report aims to analyze social media marketing in terms of services offered, market segmentation, size and growth, strengths/weaknesses, and provide recommendations. It examines problems in social media marketing, awareness among people, and strategies used. The conclusion will synthesize findings and suggest improvements.
Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing, and collaboration.
The document discusses social media and its importance. It defines social media as internet-based platforms that promote sharing of information. Some examples include Facebook, Twitter and Instagram. It discusses how social media works by users creating profiles and sharing content. The document also covers the different types of social media, their functions, and advantages and disadvantages of social media for students and businesses.
This document provides an overview of social media. It defines social media as internet-based platforms that promote sharing of information. Some examples given are Facebook, Twitter, and Instagram. The document then discusses how social media works, types of social media like social networks and media sharing, functions of social media like identity and relationships, and applications for business including social media marketing and analytics. Potential advantages and disadvantages of social media for both students and businesses are outlined.
The document discusses social media and its importance. It defines social media as internet-based platforms that promote sharing of information. Some examples of social media include Facebook, Twitter, and Instagram. The document outlines the key types of social media and how they work. It discusses both the advantages and disadvantages of social media for students and businesses.
Effects Of Social Networking On Business Growth &Amp; DevelopmentTheresa Singh
Facebook has become the largest social network and directory globally, surpassing other platforms. This brings implications for the company and users. Facebook must address challenges to maintain growth internationally. Users now rely on Facebook as a primary means of communication and connection, but this concentration of services also presents risks if the platform experiences outages or loses popularity. Overall, Facebook's dominance as a worldwide social tool comes with responsibilities to users around the world.
Social Media Public Relations (Ncfpd 2009)Akhil Rawat
Social media combines online forums like blogs, discussion boards, reviews, and social networking sites that allow users to share information. It provides opportunities for engagement through open conversations and relationship building. Understanding key concepts like influencers, hashtags, and metrics helps measure the impact of social media on areas like brand reputation and crisis management from a public relations perspective.
This document provides an overview of social media, including what it is, examples of social media platforms, types of social media, how it works, functions and business applications. It discusses how social media allows people to connect globally and shares information. Key types include social networks, media sharing, bookmarking and news sites. Functions include identity, conversations, sharing, relationships and groups. Both advantages like brand visibility and disadvantages like resource commitment are outlined.
This document discusses social media optimization (SMO) as a technique to attract traffic to websites through social media channels. SMO involves using tools like Facebook, Twitter, and other social networks to tell people about a website and where it can be found online. The benefits of SMO include increased linkability, inbound links, visibility, and traffic to a website. Common social media types for SMO include social networking, social bookmarking, blogs, wikis, photo sharing, and video sharing platforms.
This is ppt which says you how social media is empacting humans life humans relationship and how it is creating the distance between people and breaking the human emotions.
The document discusses social media and its importance. It defines social media as internet-based platforms that promote sharing of information. Some examples include Facebook, Twitter and Instagram. It then covers how social media works, types of social media like social networks and media sharing, advantages like low cost advertising, and disadvantages like needing resources for management. The conclusion discusses how social media can improve perception and save time and money for organizations.
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2. A 90-minute meeting at a Starbucks in Prague featuring presentations and discussions on how to be a successful executive assistant.
3. The meeting will include introductions, a 40-minute presentation by speaker Joe, and a 25-minute open discussion.
The event is aimed at helping young professionals and is a voluntary donation of 50 CZK at the door. Minutes from the event are provided in the following slides.
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1. The document outlines the agenda and details for an upcoming CCC meeting on June 29th in Prague, Czech Republic. The agenda includes a coffee tasting, introductions, an open discussion, and generating questions for a Leaders' Dialogue event.
2. The document provides meeting minutes that discuss topics like event planning best practices, fundraising strategies, and potential questions for the Leaders' Dialogue speakers.
3. The minutes cover issues such as invitation methods, location selection, budgeting, sponsorship, and criteria for embassy event support. Potential questions are also listed for the Leaders' Dialogue speakers.
Young Professionals Forum.Cz - Creative Coffee Club - Agenda And Minutes - Ap...
Young Professionals Forum.Cz Creative Coffee Club Agenda And Minutes Mar 23rd
1. Moderated by Ivan Vlasyuk,
Freelance Project Manager
ivan.vlasyuk@gmail.com
2. Agenda: CCC meeting 23rd March, Tuesday, 19-20:30
Coffee tasting – Starbuck's staff - 10 min - fun & informative
Round table introductions - Ivan - 10min - team formed
Open table discussion - team - 25min - knowledge formed
Generating questions for Leaders' Dialogue <www.leadersmagazine.cz/leaders> - 5 min
● Mr. Ivan Pilný - President – Tuesday Business Network, Prague
● H.E. Mr. Ole Emil Moesby - Ambassador – Kingdom of Denmark Embassy, Prague
● H.E. Mr. Jens EIKAAS - Ambassador – Kingdom of Norway Embassy, Prague
Starbucks coffee tastes presented by Katerina and Ales:
● Coffee Kenya presented by Kuba
Tue, 23 Feb, 2010 Prague, Czech Republic 2
3. Attendees:
● Van koten, Silvester
● Havránek, Jakub
● Havel, Vladimir
● Hejtmanek, Jessica
● Ruzius, Dave
● Pokorný, Robin
● Bolognini, Lorenzo
● Fletcher, Callam
● Awopetu, Tinu
● Uhl, Lukas
● Bellu, Emilio
● Base, Petr
● Dockal, Milan
● Genton, Karin
● Karvinen, Peter
● Gladysh, Ivanna
● Gal, Robert
● Uhlarikova, Jana
● Grein, Mark
● Vlasyuk, Ivan
Tue, 23 Feb, 2010 Prague, Czech Republic 3
4. Agenda topics to be discussed
● Best role model – credible and trustable personal brand?
● What are components of personal brand – what things that need to be handled to stay credible & professional?
– Personal style
– Manners
– Communication & public presentation
● Social networks – where to present and be active?
– What to do on social media sites?
– What not to do on social media sites?
Tue, 23 Feb, 2010 Prague, Czech Republic 4
5. Wikipedia definitions, slide 1
● Personal branding is the process whereby people and their careers are marked as brands (Lair, Sullivan & Cheney 2005). It
has been noted that while previous self-help management techniques were about self-improvement, the personal branding
concept suggests instead that success comes from self-packaging. Further defined as the creation of an asset that pertains to a
particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within,
leading to an indelible impression that is uniquely distinguishable.
● Online identity management (OIM) also known as online image management or online personal branding or personal reputation
management (PRM) is a set of methods for generating a distinguished Web presence of a person on the Internet. That
presence could be reflected in any kind of content that refers to the person, including news, participation in blogs and forums,
personal web sites (Marcus, Machilek & Schütz 2006), social media presence, pictures, video, etc.
● Online identity management also refers to identity exposure and identity disclosure, and has particularly developed in the
management on online identity in social network services (Tufekci 2008) or online dating services (Siibak 2007).
● One aspect of the online identity management process has to do with improving the quantity and quality of traffic to sites that
have content related to a person. In that aspect, OIM is a part of another discipline called search engine optimization with the
difference that the only keyword is the person's name, and the optimization object is not necessary a single web site; it can
consider a set of completely different sites that contain positive online references. The objective in this case is to get high
rankings for as many sites as possible when someone search for a person's name. If the search engine used is Google, this
action is called "to google someone"[1].
● Another aspect has to do with impression management, i.e. "the process through which people try to control the impressions
other people form of them". One of the objective is in particular to increase the online reputation of the person.
● Online identity management often involves participation in social media sites like Facebook, Flickr, YouTube, Twitter, Twitxr,
Last.fm, Myspace, Orkut and other online communities and community websites, and is related to blogging, blog social
networks like MyBlogLog and blog search engines like Technorati.
● But it can also consist in more questionable practices. Hence in the case of social network services users have the possibility to
buy 'friends' so to increase their visibility
Tue, 23 Feb, 2010 Prague, Czech Republic 5
6. Wikipedia definitions, slide 2
● The objective of online identity management is to:
– Maximize the appearances of positive online references about a specific person, targeting not only to users that actively
search for that person on any Search Engine, but also to those that eventually can reach a person's reference while
browsing the web.
– Build an online identity in case the person's web presence is minimal or nonexistent.
– Solve online reputation problems. In this case, the process can also be named online reputation management.[3]
● Motivation
– The reason why someone would be interested in doing online identity management is closely related to the increasing
number of constituencies that use the internet as a tool to find information about people. A survey by CareerBuilder.com
found that 1 in 4 hiring managers used search engines to screen candidates. One in 10 also checked candidates' profiles
on social networking sites such as MySpace or Facebook [4]. According to a December 2007 survey by the Ponemon
Institute, a privacy research organization, roughly half of U.S. hiring officials use the Internet in vetting job applications
Tue, 23 Feb, 2010 Prague, Czech Republic 6
7. Wikipedia definitions, slide 3
● Online reputation management, or ORM, is the practice of consistent research and analysis of one’s personal or professional,
business or industry reputation as represented by the content across all types of online media. It is also sometimes referred to
as online reputation monitoring
● The key word in Online Reputation Management is engagement. The goal is to have people speak about your brand in a
positive sense by achieving, maintaining and improving a positive online sentiment about it. Being mentioned in social media
can be a threat if not dealt with correctly, but can also generate great benefits if used the right way. It’s all about buzz and
sentiment, and how you manage it.
● Online Reputation Management is the strategy of an entity to manage the online buzz and sentiment about itself by engaging
people positively.
● ORM is a relatively new industry but has been brought to the forefront of professionals’ consciousness due to the overwhelming
and many times unpredictable nature of both professional journalistic content and amateur user-generated content (or UGC),
the latter of which there is far more, and not the least because of the wide number websites that offer such an opportunity to
visitors, typically with very low barriers to entry--often just by creating a screen name, registering one's birthday and a
geographical location, and providing a valid email address to complete the account-creation process. Thus, the type of online
content monitored in ORM spans professional, journalism sponsored by traditional news and media giants as well as user-
created and user-generated blogs, ratings, reviews, and comments, and all manner of specialized websites about any particular
subject, be it a person, group, company, business, product, event, concept, or trend.
● ORM partly formed from a need to manage consumer generated media (CGM)[1]
● As CGM grew with the rise of social media and other similar user-based online content aggregators, it began to effect search
results more and more, bringing with it increased attention to the matter of managing these results. [2]
● EBay was one of the first web companies to harness the power of CGM feedback. By using user generated feedback ratings
buyers and sellers were given reputations that helped other users make purchasing and selling decisions. ReputationDefender
was one of the first companies that offered to proactively manage online reputations. ClaimID is another company that early on
presented services designed to promote personal ORM. In 2010, DigitalStakeout announced it's iScoutWeb reputation
intelligence offering which enables subscribers to discover reputation information suppressed by ORM companies.
Tue, 23 Feb, 2010 Prague, Czech Republic 7
8. Wikipedia definitions, slide 4
● Specifically, the online media that is monitored in ORM is:
● Traditional or mainstream websites
● Social networks
● Consumer Review sites
● Sites which allow reviews of individuals.
● Collaborative Based Sites Such As Wikis
● Article Submission Directories
● Social news/bookmarking sites
● Collaborative Research sites such as Yahoo Answers, Rediff Q&A
● Independent discussion forums
● User-generated content (UGC)/Consumer Generated Media (CGM)
● Blogs
● Blogging communities )
Tue, 23 Feb, 2010 Prague, Czech Republic 8
9. Wikipedia definitions, slide 5
● Improve customer satisfaction by gaining insights from consumers about what is good and bad about their product or services.
● Increase perceptions of brand by creating opportunities to listen to and engage consumers.
● Gain insights about competitors and their customers’ perceptions about their products and services.
● Maintain shareholder value by mitigating risk by having ears close to the ground where opinions about a business are being
formed and propagated.
● Engage in more effective public relations by understanding who the real influencers are.
● Gain understanding of the relationship between user generated content and traditional forms of online media, e.g. news, print,
etc.
● Provide early warning systems for reactive and defensive PR.
● Reduce marketing spend by learning how to reach out to customers more cheaply.
● Reduce internal costs by employing services which save time and effort, as well as money.
● Help identify gaps for products and services which can be developed for profitable niche markets.
● Gain insight into online networks and keywords and key phrases found in user-generated content, which can help to bolster
natural search results about the person, product, or business.
Tue, 23 Feb, 2010 Prague, Czech Republic 9
10. Minutes taken, slide 6
● To track your own name or name of your company – set free google name
monitoring service – GOOGLE ALERT
● Don't post everything. Think of consequences first. Think about how would you
be perceived. Be aware of what other people see.
● If post tpo much too often then risk of loosing credibility
● What do you stand for? Make a list of “how would I want to be perceived?” for
“for what I want to be know?” then post the content accordingly
● Be who you are. Don't manage multiple accounts.
● Important to make 1st impression – that is looks, communication style. Dress
good. If you don't pass the initial scan, can loose opportunity...
● Clients buy satisfaction... if they feel satisfaction in interaction with you (as a
brand)... then they associate those emotions with you as a brand, Important to
satisfy your target auditorium
● Some people are very selective whom do they accept as friends on FB. Some
don't accept until they have at least had coffee together.
Tue, 23 Feb, 2010 Prague, Czech Republic 10
11. Minutes taken, slide 7
● Be consistent.
● Be authentic
● On FaceBook – “personal page” for personal use and friends, “fun page” for
business
● FB/Twitter etc are good to interact and involve with customers. If you are not
planning to support and involve actively then better not even start that pages –
just website is enough.
● Who am I? What do I want to achieve? Depending on the goal – how do you
want to be percieved as?
● Only way to improve is to get feedback. Ask your friends and colleagues: “How
and in which areas can I improve?”
Tue, 23 Feb, 2010 Prague, Czech Republic 11
12. Basic Info
Name: Young Professionals Forum
Category: Organizations - Community Organizations
Description: The Young Professionals Forum is devoted to providing young professionals with the skills, contacts, and
opportunities to help them succeed and become active members of the business community.
Privacy Type: Open: All content is public
www.youngprofessionalsforum.cz
http://www.facebook.com/group.php?gid=21748200412
Ivan Vlasyuk,
Freelance Project Manager
ivan.vlasyuk@gmail.com
Tue, 23 Feb, 2010 Prague, Czech Republic 12