Young Parents Festive Pack (Dec17-Jan18)

1. No. 1 Parenting
Magazine**Nielsen Media Index 2016

2. No.1 Parenting Mag
Designed for advertisers to reach out to our network of family-focused readers.
*Nielsen Media Index 2016

3. PRINT
WEBSITE
SOCIAL MEDIA
TABLET
Advertisers engage our readers in multiple ways, from editorial sponsorships to advertorials,
sampling, contests and event tie-ups.
Our Facebook page highlights the latest from our website and our advertisers, while Instagram gives readers a peek
into what the YP team is doing and loving.
Updated daily, our Web stories span pregnancy and baby care, education, development
issues and family life. There are also regular contests and eye-catching advertorials.
Our digital editions offer bonus content in the form of articles, videos and photo galleries.
Our touchpoints

4. EVENTS INITIATIVES
YOUNG PARENTS
SG PARENTS’ CHOICE
Young Parents celebrates readers’ favourite family
brands across categories such as baby products,
education, baby services, family services, and more.
YOUNG PARENTS PRESCHOOL GUIDE
Our annual Young Parents Preschool Guide helps parents look for infant care, childcare,
kindergartens and enrichment services. Packed with useful features and tips, it’s a handy
resource for those with children up to age six.
HOSPITAL SAMPLING
Young Parents is distributed monthly to hospitals’ maternity patients and wards, and
advertisers are invited to include their products together with the magazine.
SEMINARS We invite experts in early childhood education to share their tips on common
parenting and learning-related issues.
MALL EVENTS YP hosts fun games, stage activities, giveaways, as well as art-and-craft
segments, while advertisers showcase relevant products and services.
CUSTOMISED EVENTS We work closely with advertisers to craft, publicise and execute
memorable events for parents and children.
BRAND EXTENSION
Our touchpoints

5. The No. 1 trusted parenting magazine for 30 years by SPH Magazines.
Since 1986, Young Parents has been that friend to generations of mums
and dads in Singapore. As mothers ourselves, we delight in inspiring our
readers with local tips, the latest trends and tried-and-tested solutions
to all their parenting concerns.
We’re the complete parenting resource that grows as your family
grows.
In recognition of our market leadership, Young Parents was named
No. 1 Parenting Digital Media of the Year 2016 by Marketing Magazine.
We have a strong presence online, with a dedicated website,
Facebook and Instagram pages, as well as digital versions.
Reader's Profile:
· Mainly ladies (79% ladies, 21% men)
· Median age of 34
· Monthly median income of $3,954
· Household median income of $8,158, well above national median of $5,910
· PMEBs, working professionals & full time housewives
· 32% have one child
· 77% have a child aged four and below
· 66% live in a HDB five-room flat or in private housing
· 86% have tertiary and degree/bachelor qualifications
Readership: 42,000 (Print 22K, Digital 20K)
Frequency: Monthly
Source: Nielsen Media Index 2016
No.1 Parenting Mag
*Nielsen Media Index 2016

6. Updated daily, our website is a hub for
parenting-related issues spanning from
pregnancy and baby care, child development,
education and enrichment, as well as family life,
catering to tech-savvy parents’ needs.
YoungParents.com.sg also features regular
contests, parenting- related events and eye-
catching advertorials that empowers parents in
decision- making and planning.
Website Categories:
• Pregnancy & Baby
• Development
• Education
• Family
No.1 Parenting Mag
*Nielsen Media Index 2016

7. Designed for advertisers to reach out to our network of family-focused readers.
1,045,017
MONTHLY PAGE VIEWS
150,000
UNIQUE VISITORS
20,000
EDM OPT-INS
21,790+
LIKES (Young Parents Singapore)
4,700+
FOLLOWERS (@youngparents_sg)
Tertiary
Educated
Affluent, and willing to spend
on quality products / services
Trusts expert recommendations
and tried-and-tested products
42,000
READERSHIP (print + digital)
No.1 Parenting Mag*Nielsen Media Index 2016

8. Readers’ comments

9. Our eventsSHOPPING MALLS
SEMINARS
We invite experts in early childhood education to share their
tips on common parenting and learning-related issues.
YP hosts fun games, stage activities, giveaways, as well as art-and-craft
segments, while advertisers showcase relevant products and services.

10. Festive Pack
Christmas Pack
Campaign month: December 2017
Entitlements
• 1x EDM mailer to 20,000 names
Total investment: $2,500 + GST (usual $3,200)
* Additional charges applicable for production
New Year Pack
Campaign month: January 2018
Entitlements
• 1 for 1 Full Page Full Color Advertisement in YP magazine, Back to School issue
Total investment: $2,500 + GST (usual $5,000)
* Option to convert into an advertorial blog post in www.youngparents.com.sg
**Additional charges applicable for production

11. Thank you!