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Figuring Out the Value of Social Ads - Social Marketers NYC


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The social advertising industry is growing exponentially. And many marketers are trying to figure out what it all means. We look at the growth of social ads, highlight some of the more frequent questions about them, and throw in plenty of wisdom from Jason Wellcome, Executive VP of Weber Shandwick, and Jason Bornstein, Marketing Manager in Customer Acquisition for Bonobos.

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Figuring Out the Value of Social Ads - Social Marketers NYC

  1. 1. YFiguring Out theValue of Social Ads 9
  2. 2. Social media started out with no ad modelin place.
  3. 3. Famously, Facebook avoided advertising. Butthat was then…
  4. 4. This is now.
  5. 5. Today, Facebook is an advertising juggernaut.Ad revenue grewby 43% and thenumber of adsrose by 39%Collected $1.2 billionin ad revenue in Q1#SocialMarketersNYCNumber of adsrose by 39%
  6. 6. And its not just Facebook. The entire industryis growing exponentially.64% of advertisers plan toincrease their social adbudgets this yearSocial ad spending will hit $11billion by 2017#SocialMarketersNYC
  7. 7. While the money pours in, lots of marketers arefacing tough questions.:p%s“Can social ads be compared toother digital tactics like display,email and search?”86 “Which metrics should we track?”fkfkfkfk“Who should own social ads withinthe organization?”#=8“Where should we focus efforts andmoney?”
  8. 8. So we went to the experts at Bonobos andWeber Shandwick for advice.Jason BornsteinMarketing ManagerBonobosJason WellcomeExecutive Vice PresidentWeber Shandwick
  9. 9. What is Social Marketers NYC?Expertise and insight. Thats what it takes to be a social marketer in NYC -and every month we deliver. We bring together journalists, analysts, socialmarketers and even scientists each month to discuss trends, strategiesand cultural shifts that impact our brands. Each session includes a shortpresentation and then a discussion with top experts. Members areencouraged to ask questions and share their own insights. And we leaveplenty of time for networking with food and drinks. Join us at OfferpopOfferpop is a super easy-to-use social marketing platform for Facebookand Twitter. Marketers across the globe use Offerpop to build active fanbases, optimize their social content, and unlock rich, actionable data thatconverts fans into customers. From small businesses to top brands likeAmazon, Pepsi, and MTV, companies use Offerpop to drive success acrosstheir key marketing channels – engaging and converting fans like neverbefore. Offerpop is a Facebook® Preferred Marketing Developer, qualifiedby the PMD program in Apps. Try us out for free at