The Tab is a student media company that publishes stories written by student journalists. It has over 2,650 student reporters across 40 universities in the UK. The Tab aims to authentically represent the student voice and experience. It has a large readership, especially on mobile, and understands how to effectively reach and market to students through social media and branded content.

1. “THE VOICE OF
STUDENTS”

2. © 2016 The Tab
Our army of 2,650 student editors and reporters gives us a grassroots
presence which means we’re always more in touch with young people
than our rivals and gives us an unrivalled authentic voice.
No-one knows students like students.
“THE VOICE OF
STUDENTS”
In November 2015, The Tab ranked #1 for “really understands students’ experiences” and “it’s the voice of students” in a
youthinsight report sampling 1000 nationally representative students. The report compared Buzzfeed, BBC, LadBible, Student
Beans, Vice, The Independent, The Times, Huffington Post, The Guardian, Mail Online, Elite Daily, Cosmopolitan and Unilad.
as voted for by students ahead
of any other media channel

3. We publish stories students care about, in a style they want to
read. We favour originality over rehashed content, reporting over
clickbait, and realise young people are so disillusioned with how
newspapers and TV networks report on their lives, they now
deserve to do it themselves.
The Tab
© 2016 The Tab
is the world’s largest platform for
student journalism, and we’re building
it into the most authentic youth media
brand on the planet
400,000
FACEBOOK LIKES
3 million
MONTHLY UNIQUE USERS
40
UNIVERSITIES
UK

4. How The Tab works
© 2016 The Tab
We are a platform for the most
talented student journalists and
editors to report and write
Teams of 20-30 reporters at the world’s top 100 universities in
the UK and US are led by a local student editor, and report on
100s of stories every day.
Our editors and reporters are the
most influential students on
campus
They lead the campus conversation and define what students
love, hate and quietly circulate on WhatsApp.
15,000
STORIES
2,650
REPORTERS
75
NEW REPORTERS SIGN-UP EVERY DAY
In 2015
PAID EDITORS
STUDENTS
1
STAFF
4
TEAMS
100
REPORTERS

5. Durham boys throw epic
Christmas dinner party
Stories
© 2016 The Tab
Which Love Actually character is
your uni?
69,069 views 4,786 shares 90,879 views 607 shares
Why I don’t need consent lessons
94,208 views 7,488 shares
Best-dressed on campus this
week
36,931 views 467 shares
We asked people in gym clothes if
they were actrually going to the
gym
101,306 views 5,217 shares
Union ban ex-student from
talking about his experiences
fighting ISIS
26,542 views 5,174 shares
UCL finalist launches cafe which
will only employ homeless people
22,160 views 7,642 shares
166,894 views 6,744 shares55,124 views 801 shares 159,779 views 4,921 shares
39,034 views 5,424 shares

6. Reach every student in the UK
© 2016 The Tab
400,000
FACEBOOK LIKES
+20% growth per month
3 million
MONTHLY UNIQUE USERS
100% YoY growth
Loyal audience discovering
new stories on social every day
1 million
WEEKLY UNIQUE USERS
2:07
MINUTES
Exceptionally high dwell time.
Very engaged users.
Next generation of CEOs, doctors,
lawyers and other high-earning
professionals
88% ABC1
VIA COMSCORE
90%
19-24 YEARS
No wastage on student
focused campaigns
20%
FACEBOOK POST
ENGAGEMENT
Understanding our
audience
50 / 50
MALE / FEMALE
Balanced audience reflects
universal popularity

7. © 2016 The Tab
We have a specialist insights panel, Insider Insights, with a
cohort of 1000 nationally representative students. Using this
panel we can discover custom insights and enable our partners
to better understand and more effectively market to students.
Unique data-­‐driven insights
* students at universities in North-East and North-West only
£1,50071%Travel
addicts go travelling
every year
average annual
spend on travel
Food
obsessed
80%
make an effort
to eat healthily
£5bn
annual spend
on groceries
Fashion
focused
2.5%
more likely to be
heavy online
shoppers
50%
of student loan
spent on clothing
and accessories*
Brand
conscious
73%
say quality is
key factor in
choosing brands
1.8x
more likely to own
an Apple laptop
85%
say brand experiences at university
likely to influence choices in future +
rephrase with making decisions

8. 50% clicks on mobile banner adverts are accidental (Goldspot Media).
0.16% CTR on mobile display advertising Q3 2015 (DoubleClick)
A new genera=on of audience
© 2016 The Tab
Our audience are mobile-first social explorers. That’s why we’ve
always been online only, mobile-first and distributed primarily
through social, because that’s where our audience want us to be.
25%
75%
SOCIAL
DIRECT AND SEARCH
Students love sharing The Tab’s stories with
their friends on social. Brands can increase
the cost efficiency and impact of brand
marketing by creating shareable stories.
30%
70%
MOBILE
DESKTOP
Display advertising is ineffective on mobile,
but branded content works on any device.

9. Sponsored Stories sit at the heart of every Brand Partnership.
The Tab’s in-house creative team work with brands and agencies
to communicate a brand’s messaging and aspirations through
original stories and inspire students to share.
The success of brand campaigns is measured by shares and
pageviews.
On larger campaigns we work with Nielsen VIZU to measure
increases in brand affinity and purchase intent.
Sponsored stories
© 2016 The Tab

10. In November 2015, The Tab’s in-house video production team
started creating short, snappy, shareable videos designed for
sharing on Facebook.
The Tab’s video stories (including classics like “We made
Americans eat mince pies”) are now watched more than 10M
times every month.
This team also works with brands to help them reach 100,000s of
students on Facebook by creating Sponsored Social Video Stories.
Brands can also work with the Social Promotion team to target
videos to reach specific demographics.
The success of video campaigns is measured by views, likes and
shares.
Sponsored social
video stories
© 2016 The Tab

11. © 2016 The Tab
Brands can promote Sponsored Stories on The Tab’s homepages
and app reaching 25,000 students every day on desktop and on
mobile and in app.
IT’S WAY MORE EFFECTIVE THAN TRADITIONAL MARKETING
2% average CTR is 10x higher than the industry standard for
display advertising.
LOCAL TARGETING
Units can be used to reach every UK university or target specific
universities.
NO EXTRA CHARGE
48 hour placement are included with every Sponsored Story.
Sponsored story units

12. © 2016 The Tab
Sponsored Stories and Sponsored Social Video Stories are posted
across all of The Tab’s Facebook pages and Twitter accounts,
instantly reaching more than 400,000 students.
Brands can also target audiences at specific universities or
regions by posting on local Facebook pages, such as The Tab
Durham.
The Tab’s in-house social experts pick the best time to post and
use paid promotion on Facebook to reach an even wider
audience.
Social Promotion is included in every Brand Partnership.
Social promo=on

13. © 2016 The Tab
The proof is in the partnerships
Our partners believe The Tab is a powerful platform
to change the way students think and behave as consumers –
because no-one knows students like students.

14. Interested?
Case studies, proposals and
more information on request.
020 3751 4540
Charlie Gardiner-Hill
COO
charlie@thetab.com
Nell Byron
Account Manager
nell@thetab.com
Charlotte Anscombe
Marketing Director
charlotte@thetab.com
Alexander Whyte
Commercial Director
alexander@thetab.com
Lizzie Thomson
Creative Editor
lizzie@thetab.com
Alice Lovell
Account Director
alice@thetab.com
Ollie Parsons
Creative Editor
ollie@thetab.com
Georgia Watson
Account Manager
georgia@thetab.com