Mother Goose Media Corporate Profile

1. ON
THE
coast
IN THE city
we are…
mums
DADS
family
friends
&
COMMUNITY
MEDIA
kids on the coast | in the city
mother
mother
ME

2. For over 10 years, Mother Goose Media has produced magazines in South
East Queensland. Initially with Kids on the Coast magazines on the Sunshine
and Gold Coasts and now with Kids in the City magazine across Brisbane.
Mother Goose Media has become a trusted resource for parents, carers and
extended families. We have created strong and growing communities who
we support by inspiring, informing and educating. Our community extends
beyond our print publications through extensive social media channels,
events, family forums and digital communities. We connect people in a way
very few others can offer.
IA
kids on the coast | in the city
er
mother
MEDIA

3. Connect with us: Facebook - LinkedIn - Twitter - Pinterest - Instagram
My journey has come far from a small desk in
my hallway over 10 years ago to what you see today.
The Mother Goose team are dedicated to providing high quality,
free resources to our parent communities. They are mums, nurturers,
providers, working women and advocates so they know what our
readers want. Thousands of hours go into creating the extensive
community and channels that will help you grow your brand and
extend your reach. Every magazine, Facebook post, event or blog is
filled with our passion and integrity. The team have nearly come full
circle and the babies that were the initial inspiration for thousands of
articles over the years are now teenagers. Our ever expanding team
continue to inspire us with new babies, toddlers and children.
Kids on the Coast and Kids in the City have become trusted and
favoured resources for parents throughout South East QLD. With
positive changes along the way, including the evolution of our digital
world, Mother Goose Media are looking forward to more innovation
and further expansion in the future.
Toni Eggleston
PUBLISHER

4. What we do…
2004
Sunshine Coast
Magazine
launched
Website
goes live
Moved into
an office
Website
redeveloped
Gold Coast
Magazine
launched
Hop
Under 5
Discos
2005
Honest Responsive InnovativeCreative CollaborativeEducatorsResponsible
2006 2007 2008 20
how we've grown
We are connected with Community, Local & National brands
Community Local National

5. 2014
Website
redeveloped
Brisbane
Magazine
launched
Connected to
Social Media
Forum
Events
launched
Radio
Partnership
formed
eGuides
initiated
10 year
Celebrations
5 year
Celebrations
09 2010 2011 2012 2013
PRINT
Community
eBroadcasting
ONLINE
eGUIDES SOCIAL
MEDIA
EVENTS
DIGITAL
EDITIONS
2.5
million
printed
magazines
OVER
1000published
articles
120issues
Over
5000
prizes

6. in print...
kidsinthecityISSUE 01 | August/September 2013 | BRISBANE
with kids
OUT&
ABOUT
HIGHER LEARNING
- A GUIDE TO STARTING
HIGH SCHOOL
HAIR-CARE YOU
CAN LIVE WITHOUT
FAST NUTRITION ON
A BUDGET
BREAST, BOTTLE
OR BOTH?
PLUS
HOLIDAYS | PARTIES
WHAT'S ON CALENDAR
+ LOTS MORE
Issue 60
January/February 2014
SUNSHINE COAST
ACUPUNCTURE:
IS IT SAFE
FOR CHILDREN?
BELIEVE IT
OR NOT...
STRIKE A BALANCE
WITH MARTIAL ARTS
UNSCHOOLING...
CHILDREN LEARNING
NATURALLY
words
Before
BABY SIGN LANGUAGE
www.kidsinthecitymagazine.com.au
Free!
kidsinthecityISSUE 05
April/May 2014
BRISBANE
PLUS
WHAT'S ON CALENDAR
DESTINATIONS
+ LOTS MORE
Learning to lose
gracefully
Solutions to a better
night’s sleep
Testing Times
Tricky friendships
www.kidsonthecoast.com.au
PLUS WHAT'S ON CALENDAR, DESTINATIONS,
CONVERSATION + LOTS MORE
ISSUE 62 May/June 2014 SUNSHINE COAST
Free!
Being
Beautiful
ART: MAKING
THE MAKING
NAPPY
REVOLUTION
THE REALITIES
OF THE
“BLENDED
FAMILY”
DOWN
WITH GI
ANXIOUS
CHILDREN
Being
Beautiful
www.kidsinthecitymagazine.com.au AUGUST / SEPTEMBER 2013 – Kids in the City 1
FEATURE
STORY
FREE
ISSUE 02 | October/November 2013 | BRISBANE
THE CHRONIC CONDITIONS THAT SET CHILDREN APART
STARTING
PREP: DO AGE
AND MATURITY
MATTER?
ATTACHMENT
PARENTING
IMPORTANCE OF
GRANDPARENTS
BEST-FOR-US
BREAD
GENDER AND
EDUCATION
WHAT'S ON
CALENDAR
LOTS MORE!
kidsinthecity
ISSUE 61
March/April 2014
SUNSHINE COAST
www.kidsonthecoast.com.au
Free!
PLUS
WHAT'S ON CALENDAR
DESTINATIONS
CONVERSATION
+ LOTS MORE
SOLUTIONS
TO A BETTER
NIGHT’S SLEEP
TESTING TIMES
MILK MATTERS
TRICKY
FRIENDSHIPS
LEARNING
TO LOSE
GRACEFULLY
Celebrating

7. Magazine reading population stands
at more than 7 in 10 Australians
Why our
magazines
work!
Our audience is targeted
We drive word of mouth
Our advertising options
are cost effective
People actively seek out
our magazines
Our reputation commands
trust and attention
Each issue is valued and
absorbed
We deliver the best
advertising opportunities
in print, online or as an
integrated solution for
our advertisers
MOTHER GOOSE MEDIA DISTRIBUTES OVER
50,000 FREE MAGAZINES ACROSS THREE
SEPARATE REGIONS IN SOUTH EAST QUEENSLAND.
OUR CONTENT makes our magazine special and drives our
success. Each issue is full of new and engaging articles, with
local content driven by reader interest. Our editorial integrity
means that our readers trust our content and our brand.
OUR DESIGN aims to reflect and appeal to our readers.
Maintaining a high technical standard, evolving over time to
keep our content interesting and engaging.
OUR READERS are loyal and eagerly anticipate the release of
each issue. Our magazine is well known and has become part
of their lives while their families grow. Over 60% of our readers
keep the magazine for future reference.
OUR ADVERTISERS are local and national. They are also loyal as
they have experienced the ongoing positive impact that being
a part of our magazine has on their brand and businesses.
Published for over ten years, this ongoing success has been
achieved by continually following the Mother Goose Media
ethos of quality, integrity and strong partnerships.

8. hello digital
Our digital brand is evolving rapidly,
delivering new audiences and prospects
fuelled by the immediacy of the delivery
of our well- respected brand. The Mother
Goose community is reaching a bigger
audience than ever before and growing…
The Loungeroom/Blog
Beyond articles and news, here is where
we really engage with our audience.
The Lounge Room and Blog are both
community spaces where personal
stories are told, expert advice is shared,
lessons are learned and discussions are
had. Our Blog gives the Mother Goose
Media team the chance to come out
from behind the computer to share
stories about themselves, their families
and their work and communicate direct
with our audience.
Content
Our content is what makes our
magazine special, and drives
our success. Each issue is full of
new and engaging articles, with
local content driven by reader
interest. Our editorial integrity
means that our readers trust our
content and our brand.

9. Mother Goose Media is
more than a magazine.
www.kidsonthecoast.com.au
PLUS WHAT'S ON CALENDAR, DESTINATIONS,CONVERSATION + LOTS MORE
ISSUE 62 May/June 2014 SUNSHINE COAST
Free!
Being
Beautiful
ART: MAKING
THE MAKING
NAPPY
REVOLUTION
THE REALITIES
OF THE
“BLENDED
FAMILY”
DOWN
WITH GI
ANXIOUS
CHILDREN
Being
Beautiful
- in the city
- on the coast
Holiday Guide
easter
April 2014
Digital editions
Every issue available
24/7 – essential in our
need it now environment.
Download and read
online at issuu.com/
kidsonthecoastmagazine
COMPETITIONS
Competitions empower
consumers to do your
marketing for you. Drive
thousands of fans to spread
the word about your
campaign and engage your
audience to not only interact
with your brand, but create
excitement and deepen the
connection as well.
CAMPAIGNS
Every year we have regular
campaigns as well as one off
unique events that create a
huge amount of excitement,
awareness and engagement
in our community. Each
campaign is tailored to meet
our partners' marketing goals,
offering extended reach and
increased frequency of brand
or messaging.
eBroadcasting
The Weekly 'What's On' for families is
hugely popular, reaching a growing
subscriber database. To coincide with
the release of each new issue an eNews
is published featuring the latest articles,
reviews, competitions and business
profiles. School holidays, special events
and featured topics are covered by
our comprehensive eGuides, published
throughout the year.
We have enabled parents
to create and maintain rich
connections, often with large
numbers of people, businesses
and brands, across many
platforms and channels in ways
that have not been easy for
parents in the past.
3G
4:08 PM

10. the social
gathering
WE DON’T NEED
RESEARCH TO TELL
US SOCIAL MEDIA
HAS EXPLODED.
From music, games,
and TV, to shopping
and fitness regimens,
we’re now sharing
everything.
Mums use social
media more than
everybody else.
91%of mums use social
media regularly; that’s
20% more than the
general population.
The Digital
savvy mum
TheDigital savvy mum
Facebook keeps her up to date with her friends
and family and their daily lives and events
Still loves reading magazines
She is definitely digital savvy.
She likes, comments, tweets & shares!
Watches YouTube for learning,
tutorials and reviews
Pinterest for ideas, for dreaming & planning
Instagram for photos,
curiosity and creativity
Twitter as a newsfeed and to follow and
interact with prominent people and networks
We interact and engage through our magazines and
website and continue the discussions and sharing on
Facebook, Twitter, Instagram and Pinterest.

11. FACEBOOK
We use Facebook to engage in conversations with our
wider community, offer sneak peeks at new products,
provide offers and discounts, promote competitions,
share stories, questions and news articles and promote
our brand.
TWITTER
Our Twitter feed helps mums dip in to discover the latest
news and updates. We share new products, topical news
and content that gives Mum a quick give-and-take value
exchange that leverages the uniqueness of this platform.
PINTEREST
Our Pinterest pages build and engage our community,
employing imagery to quickly create emotional
connections and to educate about key features of
products and ideas we love.
INSTAGRAM
Mother Goose Media utilises Instagram to engage with
mums, share parenting moments, events and products in
this highly visible and rapidly growing medium.
The key to engaging
Social Mum is to recognise how
different her new life is, filled with
new priorities and new needs. Our
social media platforms support
her busy life, nurturing her journey
with thoughtful solutions, strategic
partnerships, building strong
connections with the most social
(and influential) consumer in the
marketplace today.
Reads blogs to identify with other like- minded Mums
Writes blogs to keep an online
diary and share experiences
Shops online for convenience
Bookmarks favourite websites that provide her
with reliable parenting information
Her smartphone is a necessary device
– giving her valuable tools that allow her
to be more flexible and help her manage
her family, their needs and wants.
Mother Goose endeavours to learn exactly how and why Mum
is using each of her social channels to communicate. Mum wants
someone to listen and hear what she has to say and share and at
Mother Goose we are listening. We create messages that matter.

12. Mother Gooseis
an active member of the
community, with a focus
on families. Our partners
and collaborators share
our goals and work with
us to create opportunities,
offer support, develop
new initiatives and extend
each other beyond our
individual reach.
HOP UNDER 5’S DISCO: KIDS ON THE COAST
EVENTS SPONSORED BY SC COUNCIL
BRISBANE LAUNCH: PARTNERSHIP WITH
EVENT CINEMAS & KIDS IN THE CITY
bringing the
community
together
EVENTS Our responsibility is to bring valuable
information to families - not only through our magazine
and digital space, but through forum style events. And
sometimes, when life feels a little too serious, and we
just want to have a party, we will do that too. Cross
promotion through Mother Goose Media events targets
families face to face, in an exciting environment.
BRAND ADVOCATES We love working with
like-minded businesses with the same integrity,
target market and focus. To be a Brand Advocate
means you believe in the product or service you
are an advocate for. We advocate for businesses
we believe in, and invite you to do the same.
- on the coast
- on the coast
- in the city
- in the city
MEDIA
kids on the coast | in th
mother
mothe

13. Together we can make a realdifference
MOTHERHOOD & ME: A FUN MORNING WITH
GUEST SPEAKERS ABOUT BEING A PARENT -
PARTNERSHIP WITH HOT 91 & KIDS ON THE COAST
HOT 91: FORTNIGHTLY CHATS WITH POPULAR
BREAKFAST SHOW HOSTS, TODD AND SAMI
FROM HOT 91 PLUS ONGOING SUPPORT
THROUGH ADVERTISING AND EVENT
SPONSORSHIP
TWEENS & TECHNOLOGY FORUM:
PARTNERSHIP WITH 3 PRIVATE SCHOOLS ON
THE SUNSHINE COAST & KIDS ON THE COAST
JOIN WITH US to collaborate our communities events.
Together we can create awareness, build audiences and
enjoy the branding benefits of successfully showcasing
our community.

14. MEDIA
kids on the coast | in the city
mother
mother
MEDIA

15. Integration Is the Way of the Future
The media world has moved so fast that print, online and
social media can no longer continue to operate in silos. Brands
need their message to move seamlessly and consistently from
channel to channel and must embrace integrated marketing
or risk being left in the digital dust.

16. Office 1, 101 Memorial Drive, Eumundi Q 4564
p: 1300 430 320 | f: (07) 5442 7253
e: admin@kidsonthecoast.com.au
w: www.kidsonthecoast.com.au
w: www.kidsinthecitymagazine.com.au
ABN: 86 473 357 391
MEDIA
kids on the coast | in the cit
mother
mother